Convertro integration with AppsFlyer

At a glance: Convertro, an AppsFlyer integrated partner, strives to be the leading automated tool for marketers to truly understand the performance of their advertising choices and activate upon these insights as quickly as possible. They've built a technology that not only gathers granular information about the customer path to conversion, but is also able to scientifically optimize marketing mix and automatically understand how to shift spend to maximize ROI.


Some media sources restrict sharing data with third parties. Therefore, postbacks for restricted events won't be sent to this partner, regardless of the configured selection for sending postbacks.

Setting up Convertro

Prerequisite: Before setting up the integration, make sure you contact the partner and open an account with them.

To activate or edit the integration:

    1. To activate: In AppsFlyer, from the side menu, select Collaborate Partner Marketplace.
      To edit: In AppsFlyer, from the side menu, select Collaborate Active Integrations.
    2. Search for the partner and select it.
    3. Click Set up integration. You’re directed to the integration setup page.
    4. In the Integration tab, select the app for the integration and turn Activate partner on.
      Note: The toggle must be on (activated) for as long as you work with the partner.
    5. Complete the configuration using the relevant tabs, as described below.

The Convertro configuration window only makes use of the Integration tab.

For a detailed description of the Partner Configuration Window Header, click here.

Integration tab

The Integration Tab is divided into different sections as described below. 

Activate partner

On the first visit here, you will toggle below. ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation, click here.

General settings

Page URL, Site ID, and Client Name

Convertro connects with AppsFlyer via a unique Page URL, Site ID, and Client Name. If you don't already have them, you must obtain them from Convertro to continue with the integration or follow the instructions below.

Obtaining the "Client Name, Page URL & Site ID" From the Convertro Platform

To obtain the Client Name, Page URL, and Site ID, login to the Convertro dashboard:

Page URL:

Site ID:

Client Name:

Default postbacks

AppsFlyer can send automatic postbacks to Convertro user installs. Use this section to define sending these postbacks.


Select Events attributed to any partner or organic to send postbacks for any user that downloads the app to Convertro or select Off.

Click Save.

In-app event settings

In this section, you can map your AppsFlyer events with Convertro via postbacks.

  1. Enter the Client Name, Site ID, and Page URL again.
  2. Toggle In-App Event Postbacks to ON.
  3. Select the Sending Option for all SDK-defined events.
    - Only events attributed to this partner for events coming only from users attributed to this partner
    - Events attributed to any partner or organic to have your entire user base available to be reported to the partner
  4. Click Add Event to add an SDK Event to the list.
  5. Complete the following parameters:
Parameter Name Description
SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined on Convertro's side.
Obtain the corresponding Event ID from Convertro and set in the text field.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event).

Click Save.

Once this configuration is saved, AppsFlyer begins sending the following data to Convertro for every organic and non-organic install:

  • Converto Parameters
  • Device ID for Android and iOS
  • Media Source
  • Campaign name
  • Click Time
  • User IP
  • User Agent
  • Customer User ID (optional, if configured)

Attribution link tab

Attribution Links are not available for Convertro.

Cost tab

Cost data is not supported in the integration with this partner.

Ad revenue tab

Ad Revenue is not supported in the integration with this partner.

Permissions tab

Permissions are not available for Convertro.