IP masking

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IP masking

IP Masking enables app owners to mask or hide end-users device IP addresses in AppsFlyer raw data reports.

Enabling IP masking

IP Masking is set per app on the App Settings page, and affects installs from all sources.

To enable it:

  1. Click App Settings on the left menu.
  2. Toggle ON the Enable IP Masking in Raw Reports button.


IP masking in the raw data reports

After IP Masking activation, all new installs, and their subsequent in-app events, display IP address instead of the actual device IP address.

However, other location related parameters, e.g. country, city etc., are still populated correctly in the raw data reports.


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