Localytics integration with AppsFlyer

At a glance: Localytics, an AppsFlyer integrated partner, is a marketing and analytics platform for mobile and web apps. Localytics app analytics provide cohort-based retention analysis, funnels, customer segmentation, and real-time analyses to uncover groups of users with the highest loyalty rates and lifetime value. Localytics app marketing brings marketing automation services to apps by measuring the long-term success of customer acquisition campaigns and delivering rich and actionable in-app and push messages to relevant customers when they can have the greatest impact.


Some media sources restrict sharing data with third parties. Therefore, postbacks for restricted events won't be sent to this partner, regardless of the configured selection for sending postbacks.

Setting up Localytics

Prerequisite: Before setting up the integration, make sure you contact the partner and open an account with them.

To activate or edit the integration:

  1. To activate: In AppsFlyer, from the side menu, select Collaborate Partner Marketplace.
    To edit: In AppsFlyer, from the side menu, select Collaborate Active Integrations.
  2. Search for the partner and select it.
  3. Click Set up integration. You’re directed to the integration setup page.
  4. In the Integration tab, select the app for the integration and turn Activate partner on.
    Note: The toggle must be on (activated) for as long as you work with the partner.
  5. Complete the configuration using the relevant tabs, as described below.

The Localytics configuration window includes 4 tabs: Integration, Attribution link, Data enrichment, and Permissions. Click on the items below to read about the tabs setup.

For a detailed description of the Partner Configuration Window Header, click here.

Integration tab

The Integration Tab is divided into different sections as described below.

Activate partner

On the first visit here, you will need to toggle below. ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.

General settings

Attribution ID

Localytics connects with AppsFlyer via a unique Attribution ID. If you don't already have it, you must obtain it from Localytics to continue with the integration or follow the steps below.


Obtaining the Localytics App Key from Localytics

  • Login to your Localytics Dashboard
  • Click Attribution in the left panel
  • Select Third Party Attribution
  • Copy the Attribution key

Configure Localytics in AppsFlyer’s Dashboard.

Default postbacks

AppsFlyer can send automatic postbacks to Localytics following user installs. Use this section to define sending these postbacks.


Select Events attributed to any partner or organic to send postbacks for any user that downloads the app to Localytics.

Once you have completed the configuration, AppsFlyer sends the following data to Localytics for every organic and non-organic install:

  • Device ID (IDFA / Google Advertising ID)
  • Media Source
  • Campaign name

Click Save.

Attribution link tab

Attribution Links are not available for Localytics.

Cost tab

Cost data is not supported in the integration with this partner.

Ad revenue tab

Ad Revenue is not supported in the integration with this partner.

Permissions tab

Permissions are not available for Localytics.

Viewing the attribution data in the Localytics console

Go to the Localytics Attribution Settings screen and enable Third Party Attribution in Localytics to see AppsFlyer data.