At a glance: Localytics, an AppsFlyer integrated partner, is a marketing and analytics platform for mobile and web apps. Localytics app analytics provide cohort-based retention analysis, funnels, customer segmentation, and real-time analyses to uncover groups of users with the highest loyalty rates and lifetime value. Localytics app marketing brings marketing automation services to apps by measuring the long-term success of customer acquisition campaigns and delivering rich and actionable in-app and push messages to relevant customers when they can have the greatest impact.
Important!
Some media sources restrict sharing data with third parties. AppsFlyer cannot share user-level data of users acquired through these media sources with third-party platforms or services. All installs from such media sources are therefore sent as organic.
For more details and a list of media sources that restrict sharing data with third parties, click here.
Setting up Localytics
The setup is done from the Active Integrations page, but to find the partner you must first go to the marketplace.
Note
Before setting up an integration, make sure you contact the partner and open an account with them.
To activate the integration:
- From the top menu of any AppsFlyer page, click Marketplace.
- Search for the partner and select it.
- Click Set up integration. You’re directed to the integration setup page.
- In the Integration tab, select the app for the integration and turn Activate partner on.
Note: The toggle must be on (activated) for as long as you work with the partner. - Complete the configuration using the relevant tabs, as described below.
The Localytics configuration window includes 4 tabs: Integration, Attribution link, Data enrichment, and Permissions. Click on the items below to read about the tabs setup.
For a detailed description of the Partner Configuration Window Header, click here.
Integration tab
The Integration Tab is divided into different sections as described below.
Activate partner
On the first visit here, you will need to toggle below. ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.
General settings
Attribution ID
Localytics connects with AppsFlyer via a unique Attribution ID. If you don't already have it, you must obtain it from Localytics to continue with the integration or follow the steps below.
Obtaining the Localytics App Key from Localytics
- Login to your Localytics Dashboard
- Click Attribution in the left panel
- Select Third Party Attribution
- Copy the Attribution key
Configure Localytics in AppsFlyer’s Dashboard.
Default postbacks
AppsFlyer can send automatic postbacks to Localytics following user installs. Use this section to define sending these postbacks.
Select Events attributed to any partner or organic to send postbacks for any user that downloads the app to Localytics.
Once you have completed the configuration, AppsFlyer sends the following data to Localytics for every organic and non-organic install:
- Device ID (IDFA / Google Advertising ID)
- Media Source
- Campaign name
Click Save.
Attribution link tab
Cost tab
Cost data is not supported in the integration with this partner.
Ad revenue tab
Ad Revenue is not supported in the integration with this partner.
Permissions tab
Permissions are not available for Localytics.
Viewing the attribution data in the Localytics console
Go to the Localytics Attribution Settings screen and enable Third Party Attribution in Localytics to see AppsFlyer data.
