Localytics integration with AppsFlyer

At a glance: Localytics, an AppsFlyer integrated partner, is a marketing and analytics platform for mobile and web apps. Localytics app analytics provide cohort-based retention analysis, funnels, customer segmentation, and real-time analyses to uncover groups of users with the highest loyalty rates and lifetime value. Localytics app marketing brings marketing automation services to apps by measuring the long-term success of customer acquisition campaigns and delivering rich and actionable in-app and push messages to relevant customers when they can have the greatest impact.


Some media sources restrict sharing data with third parties. AppsFlyer cannot share user-level data of users acquired through these media sources with third-party platforms or services. All installs from such media sources are therefore sent as organic.

For more details and a list of media sources that restrict sharing data with third parties, click here.

Setting up Localytics

Go to the dashboard of your app and click on Integrated Partners on the left bar.


Enter "Localytics" in the search field and click on its logo to open the Localytics configuration window.


The Localytics configuration window includes 4 tabs: Integration, Attribution link, Data enrichment, and Permissions. Click on the items below to read about the tabs setup.

For a detailed description of the Partner Configuration Window Header, click here.

Integration tab

The Integration Tab is divided into different sections as described below.

Activate partner

On the first visit here, you will need to toggle below. ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.

General settings

Attribution ID

Localytics connects with AppsFlyer via a unique Attribution ID. If you don't already have it, you must obtain it from Localytics to continue with the integration or follow the steps below.


Obtaining the Localytics App Key from Localytics

  • Login to your Localytics Dashboard
  • Click Attribution in the left panel
  • Select Third Party Attribution
  • Copy the Attribution key

Configure Localytics in AppsFlyer’s Dashboard.

Default postbacks

AppsFlyer can send automatic postbacks to Localytics following user installs. Use this section to define sending these postbacks.


Select Events attributed to any partner or organic to send postbacks for any user that downloads the app to Localytics.

Once you have completed the configuration, AppsFlyer sends the following data to Localytics for every organic and non-organic install:

  • Device ID (IDFA / Google Advertising ID)
  • Media Source
  • Campaign name

Click Save.

Attribution link tab

Attribution Links are not available for Localytics.

Cost tab

Cost data is not supported in the integration with this partner.

Ad revenue tab

Ad Revenue is not supported in the integration with this partner.

Permissions tab

Permissions are not available for Localytics.

Viewing the attribution data in the Localytics console

Go to the Localytics Attribution Settings screen and enable Third Party Attribution in Localytics to see AppsFlyer data.


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