Bulletin: New Cohort and Retention dashboard

For:

Marketers

Last update: January 02, 2024 00:01

What's new	The cohort dashboard has been redesigned and improved. It also now includes retention data.
Effective date	December 26, 2023
Where	Cohort dashboard (now called Cohort and Retention dashboard)
What you must know	Retention dashboard will be deprecated (date to be decided). We recommend using the new and improved Cohort and Retention dashboard. For those used to using the old Cohort dashboard, please be aware that as one of the improvements to the dashboard, the old requirement to select a metric and function has largely been replaced. Now, except in a few cases, you only need to select a metric. You can use the table in the mapping section that follows to help you align your previous cohort reports in the new UI.

Previous metric	Previous function	Previous "per user"	New metric	New function
Revenue	Sum	no	Revenue sum ($) [or other currency]	N/A
ROAS	Rate	N/A	ROAS	N/A
Revenue	Sum	yes	ARPU ($) [or other currency]	N/A
ROI	Rate	N/A	ROI	N/A
Revenue	Count	no	Revenue count	N/A
Revenue	Count	yes	Average revenue count	N/A
Sessions	Count	no	Sessions count	N/A
Sessions	Count	Yes	Average sessions	N/A
Sessions	Unique Users	Yes	Retention	N/A
Uninstalls	Count	no	Uninstalls count	N/A
Uninstalls	Count	yes	Average uninstalls count	N/A
InApp event name	Count	no	InApp event name	Count
InApp event name	Count	yes	InApp event name	Average count
InApp event name	Revenue	no	InApp event name	Revenue
InApp event name	Revenue	yes	InApp event name	Average InApp revenue
InApp event name	Unique Users	N/A	InApp event name	Unique users
InApp event name	In App Conversions	N/A	InApp event name	Conversions
InApp event name	eCPA	N/A	InApp event name	eCPA