Creative Optimization—onboarding guide

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At a glance: Follow the onboarding instructions in this article to get Creative Optimization up and running.

About Creative Optimization

Creative Optimization is your all-in-one tool for measuring creative performance across campaigns. It centralizes your creative assets from all media channels into one platform or your BI system. Using powerful AI algorithms, creatives used across different campaigns and media sources are analyzed, aggregated, and matched, appearing as one in the dashboards regardless of naming conventions or metadata. You can then analyze performance by various dimensions, metrics, and KPIs.

After completing the onboarding, you'll be able to:

  • Use the Creative Optimization dashboards (or your internal BI system) to measure the performance of videos, images, HTML, and text across time and channels.
    • The Creative Optimization Overview dashboard is specially designed to provide insights for UA and marketing managers to analyze creative performance for the purpose of optimizing campaign effectiveness.
    • The Creative Optimization Discovery dashboard is specially designed to give your creative team all the info they need to produce winning creatives.
  • Gain critical insights about your campaigns and their creatives and use this information to optimize.

Follow the onboarding instructions below to get Creative Optimization up and running.

Creative Optimization onboarding

Task Purpose Actions required Who's involved
Set up partner integrations for all ad networks you work with. Allows AppsFlyer to automatically and continuously import all your creative data into Creative Optimization.

Enable creative integrations for each ad network in the AppsFlyer UI.

Note:

  • Before integrating, you need to get the credentials/login info for each ad network.
  • The data will be available in Creative Optimization about 24 hours after integration.
 Marketer
Explore your dashboards
  • The Creative Optimization Overview dashboard is specially designed to provide insights for UA and marketing managers to analyze creative performance for the purpose of optimizing campaign effectiveness.
  • The Creative Optimization Discovery dashboard is specially designed to give your creative team all the info they need to produce winning creatives.
 Explore the Overview and Discovery dashboards. Marketer
Customize the dashboards Allows you to configure the dashboards to show the types of data most important to you. Customize the dashboard to show what you want. Pay special attention to: Marketer
Set up Creative Optimization ETL reports   Set up Creative Optimization ETL reports:
  1. Set up Data Locker
  2. Edit Data Locker report configuration
 Marketer/BI developer