| What’s new? | To standardize reporting when engagement_type is missing or mismatched, we are introducing click_unspecified or impression_unspecified as the default values in raw data reports and dashboards. |
| What’s the impact |
Conversions: Starting from the effective date, the engagement_type will no longer be reported as empty but will default to click_unspecified or impression_unspecified, depending on the touch type (i.e., click or impression).In-app events and sessions: The new values will apply only to in-app events and sessions attributed to conversion events recorded after the effective date. Those attributed to conversion events recorded before the effective date will remain unaffected. |
| Effective date | December 9,2024 |
| What you should know |
All information relating to EET can be found in the KB: For immediate impact of the introduction of EET see the bulletin: |
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