Data Collaboration Platform (DCP) - Configure collaboration measurement

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Marketers
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At a glance: Learn how to configure DCP to perform SKU-level attribution based on the conversion, engagement, and campaign mapping data.

Overview

After preparing the conversion, engagement, and campaign-mapping data, you can configure DCP to use them for measurement and attribution:

  1. Define campaign type – Choose on-site, off-site, or combined. This determines how DCP processes your data and sets the required configuration tasks.
  2. Assign tasks – The owner assigns each configuration task to the collaborator with access to the relevant data.
  3. Configure tasks – Collaborators configure conversions, engagements, and campaign mapping. This includes setting up on-site and off-site campaigns so all data is connected, mapped, and ready for attribution.
  4. Run and manage measurements - Run measurements live or historical, duplicate them, re-run them, or change their scope.

Start the measurement setup

To start the measurement setup, follow these steps:

  1. In AppsFlyer, from the side menu, go to Collaborate > Data Clean Room.
  2. On the Data Collaboration Platform page, select the collaboration you want to set.
  3. In the Collaboration page, perform one of the following steps: 
    • If this is the first measurement set up in your collaboration, click Set up measurement. The Create measurement page is displayed.
    • If you already have a measurement set in your collaboration, click the plus sign in the measurement selection panel. The Create measurement page is displayed.

start-measurement.png

Select campaign type: on-site, off-site, or both

Because on-site and off-site campaign types differ by where the conversion occurs and how attribution is handled, the collaboration owner must specify the campaign type before configuring collaboration measurement. For more information, see: On-site vs. Off-site campaign measurement.

To select the campaign type, follow these steps:

  1. Start the measurement setup.
  2. On the Create Measurement page, choose  on-site icon.png On-site, off-site icon.png Off-site, or both. Continue to one of the following:

Assign configuration task

The Measurement settings page includes five key tasks: conversion, engagement, campaign mapping,  media partners, and lookback window configuration.

The DCP account owner can assign tasks to collaborators to ensure data privacy and reflect the split in responsibilities. For example, one collaborator may handle engagement data while the other handles conversions. Collaborators only have access to the tasks assigned.

Assign a configuration task to a collaborator

To assign any of the above tasks, follow the steps below:

  1. Open measurement settings.
  2. In each of the four tasks above, from the Assignee list, select the collaborator who will handle the task.
    • Conversions task: Assign to the collaborator whose platform hosts conversions.
    • Campaigns task: Assign to the collaborator whose platform hosts conversions.
    • Engagements task: Assign to the collaborator where user engagement occurs.
    • Media partners task: Assign to the collaborator whose media partner account is used for off-site campaigns
    • Lookback windows task – Automatically assigned to the collaboration owner. You may optionally assign the other collaborator.

Remove the configuration task assignment from a collaborator

In some cases, it may be necessary to revoke a configuration task assignment from a collaborator. When the collaboration owner removes an assignment, the following occurs:

  • The collaborator immediately loses access to the unassigned task.
  • Any configuration previously provided by the collaborator for that task is discarded.
  • The collaboration measurement is stopped.

To remove a configuration task assignment, follow the steps below:

  1. Go to collaboration measurement, see Open measurement settings.
  2. In the relevant configuration step, from the Assignee list, remove the assigned collaborator.

Configure on-site and off-site campaign measurement

Configure the campaign measurement setup in Measurement settings. Use the steps below based on whether your measurement is on-site, off-site, or a combined on-site and off-site setup.

Configure on-site campaign measurement

To set up an on-site campaign, follow these steps:

  1. Start the measurement setup.
  2. Set up the campaigns task
  3. Set up the conversions task
  4. Set up the engagements task
  5. Set up the lookback windows task

Configure off-site campaign measurement

To set up an off-site campaign, follow these steps:

  1. Start the measurement setup.
  2. Set up the campaigns task
  3. Set up the conversions task
  4. Set up the media partners task
  5. Set up the lookback windows task

Configure combined on-site and off-site campaign measurement

To set up a combined on-site and off-site campaign, follow these steps:

  1. Start the measurement setup.
  2. Set up the campaigns task
  3. Set up the conversions task
  4. Set up the engagements task
  5. Set up the media partners task
  6. Set up the lookback windows task