Data Collaboration Platform (DCP) - Create a collaboration

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Marketers
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At a glance: Collaborations enable commerce media networks and brands to leverage combined data to create new ad revenue streams and achieve maximum campaign results.

About collaborations

The AppsFlyer Data Collaboration Platform (DCP) empowers commerce media networks and brands to partner up and unlock the potential of their first-party data to reach high-intent users. The secure, privacy-centric platform enables seamless collaborations, allowing partners to generate new ad revenue streams and build custom audiences from collaborative data for activation in the commerce media network or in media channels such as Meta, Google, and more.

Create a collaboration

This section describes how to create a new collaboration.

To create a collaboration, follow the steps below:

Step 1. Access collaborations

To access DCP collaborations:

  1. Access the Data Collaboration Platform by clicking Collaborate > Data Clean Room, in the AppsFlyer side menu. 
     

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  2. Go to the Collaborations tab > + New collaboration.

     

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    The new collaboration screen appears.
     

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Step 2. Set collaboration details

To set the collaboration details:

  1. Click Set (under Set collaboration details).

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  2. Enter a collaboration name. This will be the initial name your collaborator will see as well (you can always change it later). Then, click Save.  

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Step 3. Add a collaborator (optional) 

A collaborator is the brand partner you invite to your collaboration. Once the collaborator accepts your invite, they will be able to see and use the sources you’ve associated with the collaboration, as specified in your data permissions policy. This step is optional and can be done at any time (during or after creation of the collaboration).

To add a collaborator: 

  1. Click Add (under Add a collaborator). 

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  2. Enter the collaborator's email.
     

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  3. Set your data permissions policy. Learn more
    The policy will apply to all sources associated with the collaboration unless modified per individual source. Permissions include:
    • Make visible to collaborator - Allows the collaborator to see sources you associate with the collaboration. When disabled, your sources will only be visible to you.
    • Query data - Allows the collaborator to query the data and create aggregated reports.
    • Build audiences - Allows the collaborator to use the data when building their audiences. You can specify whether all associated data can be used or only intersecting data (intersecting data refers to the common users of both parties.
    • Partner connections - Allows the collaborator to send the audiences to partner destinations.

    • File export - Allows the collaborator to export audience files to their cloud bucket.

       

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      After setting your permissions, click Save.
       

  4. Click Save again. Once the collaboration is created, the collaborator will receive a collaboration invite in their inbox. When they sign into AppsFlyer from the email, they'll be able to start collaborating with you. 

Step 4. Associate sources (optional)

Associating sources means sharing your data (which includes sources, and/or data views) in the collaboration. This will give your collaborator access to view and use your sources as defined by you in your data permissions policy or by custom permissions defined per source. This step is optional and can be done at any time (during or after creation of the collaboration).

To associate sources with the collaboration:

  1. In the Data Collaboration Platform > Collaborations tab > click the relevant collaboration to access it.
  2. Click Associate under Associate sources.

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  3. Select the sources you want to associate (or create a new source).

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    Then click Save. 
     

  4. Optional: Set custom data permissions by source.

    You can set custom permissions on a source (that is different than your general data permissions policy). To set custom data permissions by source:

    Click Edit permissions next to the source.

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    Set the permissions according to your preferences (learn about permissions), then click Save.

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    Note: You can also customize the source permissions of existing collaborations by going to Associate sources, within the collaboration and clicking the action (3 dot) menu to the right of the source > Edit permissions.

     

    4. Click Create collaboration.

 

That's it! Your collaboration is ready. Now it's time for you and your collaborator to create audiences and run campaigns. Afterwards, set up measurement and analyze the results to gain insights. 

Manage collaborations

This section describes how to manage your existing collaborations.

Associate or manage sources

To manage associated sources:  

  1. In the Data Collaboration Platform (Data Clean Room), go to the Collaborations tab > specific collaboration. 

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  2. In the collaboration dashboard, click either the Associated sources section or the action menu on the upper right > Associated sources.

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Associate new sources


To associate new sources: Click + Associate source > Select sources from the dropdown menu > Click Save.

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Manage sources

 

To manage sources already associated with the collaboration: Click the action menu next to the source to:

  • Go to source - This displays all the source details.
  • Edit permissions - Customize the permission for that particular source (by default all sources share the permissions of the main data permissions policy you defined). Learn more
  • Remove from collaboration - This removes the source from your collaboration (the source will still appear in your platform under Sources).
    Note: Removing a source from a collaboration means collaborators will no longer be able to view or use the source, associated data views, and associated audiences. The source will still be available in the platform under “Sources”.

Edit or suspend a collaboration

To edit, rename, or suspend a collaboration: 

  1. In the Data Collaboration Platform (Data Clean Room), go to the Collaborations tab > specific collaboration.

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  2. In the Collaboration dashboard, click the action (3 dots) menu at the top right and select the specific action. 

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Notes on suspended collaborations

  • Only a collaboration owner/creator can suspend a collaboration.
  • Suspending a collaboration suspends your collaborator's access to view your data and perform any actions with it. Audiences created from the collaboration and dynamic query will become unavailable.
  • Once a collaboration is suspended, you can reactivate it by clicking Reactivate collaboration from the same menu.

Invite team members

You can invite all or some members of your team to the collaboration. Once invited, they’ll be able to view sources and perform actions within the collaboration.

To invite team members:

  1. In the Data Collaboration Platform (Data Clean Room), go to the Collaborations tab > specific collaboration.

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  2. Click Manage access (on the upper right). 

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  3. To allow anyone at your company (with DCP permissions) to access the collaboration: 

    Set the General access settings to Anyone at "your company"

    Collaboration is draft - manage access dropdown w arrow.png 


    To invite specific users: 

    Set the General access settings to Invited only.
    Enter names or emails in the search bar to search for users, then click Invite users

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    Invited users will receive an email informing them of the invite. They will be able to view associated sources and perform actions within the collaboration.