Data Collaboration Platform (DCP) - Create a collaboration

For:
Marketers
Last update:

At a glance: Collaborations enable commerce media networks and brands to leverage combined data to create new ad revenue streams and achieve maximum campaign results.

About collaborations

The AppsFlyer Data Collaboration Platform (DCP) empowers commerce media networks and brands to partner up and unlock the potential of their first-party data to reach high-intent users. The secure, privacy-centric platform enables seamless collaborations, allowing partners to generate new ad revenue streams and build custom audiences from collaborative data for activation in the commerce media network or in media channels such as Meta, Google, and more.

Create a collaboration

This section describes how to create a new collaboration.

To create a collaboration, follow the steps below:

Step 1. Access collaborations

To access DCP collaborations:

  1. Access the Data Collaboration Platform by clicking Collaborate > Data Clean Room, in the AppsFlyer side menu. 
     

    Click Data Clean Room.png

  2. (Optional) Add collaboration Terms and Conditions. This can also be done later. 

  3. Go to the Collaborations tab > + New collaboration.

     

    From collaborations tab click New collaboration w arrow New UI.png


    The new collaboration screen appears.
     

    New collaboration - empty state.png

Step 2. Set collaboration details

To set the collaboration details:

  1. Click Set (under Set collaboration details).

    Set .png 

  2. Enter a collaboration name. This will be the initial name your collaborator will see as well (you can always change it later). Then, click Save.  

Set collaboration details.png

Step 3. Add a collaborator (optional) 

A collaborator is the brand partner you invite to your collaboration. Once the collaborator accepts your invite, they will be able to see and use the sources you’ve associated with the collaboration, as specified in your data permissions policy. This step is optional and can be done at any time (during or after creation of the collaboration).

To add a collaborator: 

  1. Click Add (under Add a collaborator). 

    Add a collaborator click Add.png

  2. Enter the collaborator's email.
     

    Set collaboration policy.png
     

  3. Click Set collaboration policy to define the permissions you grant to your collaborator, which specify what the collaborator can do with your data and which resources or activation partners they can use. In addition to this default policy, custom data permissions can also be set per source. Learn more about sharing permissions.
  4. After saving the relevant permissions, click Save again. 
    Once the collaboration is created, the collaborator will receive a collaboration invite in their inbox. When they sign into AppsFlyer from the email, they'll be able to start collaborating with you. 

Step 4. Associate sources (optional)

Associating sources means sharing your data (which includes sources and/or data views) in the collaboration. This will give your collaborator access to view and use your sources as defined by you in your data permissions policy or by custom permissions defined per source. This step is optional and can be done at any time (during or after creation of the collaboration).

To associate sources with the collaboration:

  1. In the Data Collaboration Platform > Collaborations tab > click the relevant collaboration to access it.
  2. Click Associate under Associate sources.

    Associate sources click associate.png
     
  3. Select the sources you want to associate (or create a new source).

    select data view.png
    Then click Save. 
     

  4. Optional: Set custom data permissions by source

    You can set custom permissions on a source (which differs from your general data permissions policy). To set custom data permissions by source:

    From the 3-dot menu next to the source, click Edit permissions.

    Edit permissions new.png
     

    Set the permissions according to your preferences (learn about permissions), then click Save.

    Permissionsfor source1.png

    Note: You can also customize the source permissions of existing collaborations by going to Associate sources, within the collaboration and clicking the action (3 dot) menu to the right of the source > Edit permissions.

     

    4. Click Create collaboration.

 

That's it! Your collaboration is ready. Now it's time for you and your collaborator to create audiences and run campaigns. Afterwards, set up measurement and analyze the results to gain insights. 

Manage collaborations

This section describes how to manage your existing collaborations.

Associate or manage sources

To manage associated sources:  

  1. In the Data Collaboration Platform (Data Clean Room), go to the Collaborations tab > specific collaboration. 

    From collaborations go to specific collaboration New.png
     
  2. In the collaboration dashboard, click either the Associated sources section or the action menu on the upper right > Associated sources.

    actions menu open.png

 

Associate new sources


To associate new sources: Click + Associate source > Select sources from the dropdown menu > Click Save.

Associate source in aexisting collaboration.png
  

Manage sources

 

To manage sources already associated with the collaboration: Click the action menu next to the source to:

  • Go to source - This displays all the source details.
  • Edit permissions - Customize the permission for that particular source (by default all sources share the permissions of the main data permissions policy you defined). Learn more
  • Remove from collaboration - This removes the source from your collaboration (the source will still appear in your platform under Sources).
    Note: Removing a source from a collaboration means collaborators will no longer be able to view or use the source, associated data views, and associated audiences. The source will still be available in the platform under “Sources”.

Edit or suspend a collaboration

To edit, rename, or suspend a collaboration: 

  1. In the Data Collaboration Platform (Data Clean Room), go to the Collaborations tab > specific collaboration.

    From collaborations go to specific collaboration New.png
     
  2. In the Collaboration dashboard, click the action (3 dots) menu at the top right and select the specific action. 

    actions menu open.png

Notes on suspended collaborations

  • Only a collaboration owner/creator can suspend a collaboration.
  • Suspending a collaboration suspends your collaborator's access to view your data and perform any actions with it. Audiences created from the collaboration and dynamic query will become unavailable.
  • Once a collaboration is suspended, you can reactivate it by clicking Reactivate collaboration from the same menu.

Invite team members

You can invite all or some members of your team to the collaboration. Once invited, they’ll be able to view sources and perform actions within the collaboration.

To invite team members:

  1. In the Data Collaboration Platform (Data Clean Room), go to the Collaborations tab > specific collaboration.

    From collaborations go to specific collaboration New.png
      
  2. Click Manage access (on the upper right). 

    Manage access.png 
     

  3. To allow anyone at your company (with DCP permissions) to access the collaboration: 

    Set the General access settings to Anyone at "your company"

    Collaboration is draft - manage access dropdown w arrow.png 


    To invite specific users: 

    Set the General access settings to Invited only.
    Enter names or emails in the search bar to search for users, then click Invite users

    search for users w arrow.png

    Invited users will receive an email informing them of the invite. They will be able to view associated sources and perform actions within the collaboration. 
      

Administer account

Enforce legal governance that applies to all collaborations.

Terms and conditions

You can define and enforce a legal Terms and Conditions agreement that governs all your collaborations. Once published, all collaborators must explicitly accept your terms before accessing collaboration data. 

Apply Terms and Conditions

To apply Terms and Conditions:

  1. In the Collaborations tab, click the menu (3 dots) icon, on the upper right.

    Click Account settings.png

  2. Click Account settings

    Apply Terms andConditions w arrow.png

  3. From the Terms and Conditions tab, enter a valid URL in the Terms and Conditions field. This should be the URL of your official terms.

  4. Click Apply Terms and Conditions. A confirmation message appears, indicating that all collaborators will be required to accept the updated Terms and Conditions.

    The new terms are now enforced for all your collaborations. Collaborators will need to confirm that they have read and accept your Terms and Conditions to collaborate with you. If a collaborator doesn't accept, they won't be able to access or perform actions in the collaboration.

Update existing Terms and Conditions

You can update the content (or URL) of your existing Terms and Conditions.

To update :

  1. Make the desired changes to your official Terms and Conditions document.
  2. From the menu (3 dots) icon, on the upper right, click Account settings.
  3. If the URL has changed, enter the new URL in the Terms and Conditions field.
  4. Click Publish new terms.
    Collaborators will need to confirm that they have read and accept the new terms to continue collaborating. 

Notes

  • Terms and Conditions are mandatory for your collaborators; they cannot bypass or dismiss them.
  • The platform stores only a URL; it does not host or version the legal text.
  • Terms apply at the account level, governing all collaborations owned by the account.
  • If a collaborator doesn’t accept the Terms and Conditions while the collaboration is active, their non-acceptance won’t affect existing data or active audiences.