Setting up Amazon Fire TV ad attribution

For:
Marketers Agencies
Last update:

At a glance: Attribute app installs and in-app events generated by Amazon Fire TV advertising.

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Setting up Amazon Fire TV ad attribution 

App owners can attribute app installs and in-app events generated by Amazon Fire TV advertising.

Requirements: 

  1. Develop an Amazon Fire TV app.
  2. Publish your app in the Amazon Appstore.
  3. Set up attribution and viewing for your Amazon Fire TV app installs and in-app data.
    Use the single or multiple app set-up methods.
Set-up method Description
Single app

View combined, out-of-store market results for a single app
Multiple apps
  • View individual, out-of-store market results for each app
  • For Amazon Fire ads: Amazon Appstore install data is associated with each app