Adobe Launch SDK extension

1. In your app's dashboard, click on App Settings under Configuration in the left-hand menu.
2. Under SDK Installation, copy the Dev Key.

• For Android - the app ID is the package name, e.g. example.com.app.
• For iOS - the app ID is the app's iTunes ID without the id prefix, e.g. 123456748.

1. Log in to Adobe Experience Cloud.
2. Select Launch.
3. Click Go to Launch.
4. Click New Property.
5. Give the property a name and select Mobile.
6. Click Save.

Install the following extensions in Adobe Launch:

• Adobe Analytics - connects the recorded data from the SDK to the Adobe Analytics module.
• AppsFlyer SDK Extension - sends data and events to both Adobe and AppsFlyer using the Adobe Launch SDK.
• Adobe Profile - allows the SDK to store data into a client-side profile.
• Adobe Mobile Core - allows configuration of the mobile SDK and provides access to default lifecycle events and conditions.

Installing Adobe Analytics extension

1. Log in to Adobe Analytics.
2. Create a report suite.
3. Log back into Adobe Launch.
4. From the list of properties, click on the property that you created earlier.
5. Click Extensions.
6. Search for and install Adobe Analytics.
7. Under Report Suites, specify the report suite that you created in step 2.
8. Click Save.

Installing AppsFlyer SDK Extension

1. Select Extensions again.
2. Search for and install AppsFlyer SDK Extension.
3. Under AppsFlyer iOS App ID, specify the iOS app ID that you got in the prerequisites step.
4. Under AppsFlyer Dev Key specify the dev key that you got in the prerequisites step.
5. Enable Send attribution data to Adobe Analytics. Note that there are some restrictions on sharing user-level data with 3rd-party analytics platforms.
6. Click Save.

Install Profile and Mobile Core extension

1. Select Extensions again.
2. Search for and install Profile.
3. Search for and install Mobile Core.
   • When installing Mobile Core, simply save the extension as is. There is no need to specify the Experience Cloud Server.

1. Inside your Adobe property, select Environments.
2. Select the environment for which you want to deploy the SDK.
3. On the right-hand side, click the box icon.
4. Copy the code snippets from the window that opens and follow the instructions. If you're the marketer configuring Adobe, send these code snippets to your app developer.

To complete the SDK implementation, you need to publish the environment to a library.

1. Inside your Adobe property, select Publishing.
2. Click Add New Library.
3. Give it a name and under Environment, select Development.
4. Click Save & Build for Development. 
5. Once the build completes, under Development, click the three dots next to the library and select Submit for Approval.
6. Under Submitted, click the three dots next to the library and select Build for Staging.
7. Once the build completes, click the three dots next to the library and select Approve for Publishing.
8. Under Approve, click the three dots next to the library and select Build & Publish to Production.

The Android Install Referrer improves attribution accuracy, protects from install fraud, and more. It is supported from AppsFlyer Android SDK version 4.8.6.

There are two ways to add the install referrer to your app:

• Using Gradle (recommended)
• Manually adding the install referrer

Adding permissions helps increase the rate of Probabilistic modeling attribution. It also allows the SDK to send more data like Wifi and carrier network data. You can find this data in raw data reports and use it for analysis and optimization of campaigns.

Add Required Permissions

1. Add the following permissions to AndroidManifest.xml:
   

   <uses-permission android:name="android.permission.INTERNET" />
   <uses-permission android:name="android.permission.ACCESS_NETWORK_STATE" />
   <uses-permission android:name="android.permission.ACCESS_WIFI_STATE" />
   <!-- Optional : -->
   <uses-permission android:name="android.permission.READ_PHONE_STATE" />
   

In-App events provide insight into what is happening in your app. We recommend taking the time and defining the events you want to record. Recording in-app events helps you measure KPIs such as ROI (Return on Investment) and LTV (Lifetime Value).

Adobe Launch SDK extension allows you to send in-app event data to both Adobe and AppsFlyer. You can then use Adobe Analytics to analyze user behavior and AppsFlyer to analyze ROI and LTV.

final Map<String,String> eventMap = new HashMap<>();  
eventMap.put("currency", "USD");  
eventMap.put("revenue", "200");  
eventMap.put("freehand", "param");

MobileCore.trackAction("af_purchase", eventMap);

[ACPCore trackAction:@"af_purchase data:@{@"revenue":@"200",@"currency":@"USD"];

Sending the events as specified in the code above creates an event in AppsFlyer dashboard called af_purchase with a revenue of 200 USD. This event is also sent to and appears in Adobe Analytics.

All conversion data that is sent with events is prefixed by appsflyer. See the following table for examples:

Conversion data is used in the app that you create in Adobe Mobile Services. There are other parameters that can appear in conversion data. To learn more, click here.

Deep linking and deferred deep linking allow you to improve your user experience. They allow you to open the app in specific activities and customize the content according to the campaign data.

To get data from deep linking, implement the extension callbacks.

AppsFlyerAdobeExtension.registerAppsFlyerExtensionCallbacks(new AppsFlyerExtensionCallbacksListener() {
		@Override
		public void onCallbackReceived(Map<String, String> callback) {
			Log.d(AppsFlyerLibCore.LOG_TAG, callback.toString());
			if(callback.get("callback_type").equals("onConversionDataReceived")){
				// conversion data returned 
				if(callback.get("is_first_launch").equals("true")){
					String af_status = callback.get("af_status");
					if(af_status.equals("Non-organic")){
						Log.d(AppsFlyerLibCore.LOG_TAG, "this is first launch and a non organic install!");
					}
				}
			} else if(callback.get("callback_type").equals("onAppOpenAttribution")){
				// direct deeplink - redirect user
				Log.d(AppsFlyerLibCore.LOG_TAG, callback.toString());
			}
		}
		@Override
		public void onCallbackError(String errorMessage) {
			Log.d("TAG", errorMessage);
		}
	});

[AppsFlyerAdobeExtension registerCallbacks:^(NSDictionary *dictionary) {
        NSLog(@"[AppsFlyerAdobeExtension] Received callback: %@", dictionary);
        if([[dictionary objectForKey:@"callback_type"] isEqualToString:@"onConversionDataReceived"]){
            if([[dictionary objectForKey:@"is_first_launch"] boolValue] == YES){
                NSString* af_status = [dictionary objectForKey:@"af_status"];
                if([af_status isEqualToString:@"Non-organic"]){
                    NSLog(@"this is first launch and a non organic install!");
                }
            }
        } else if([[dictionary objectForKey:@"callback_type"] isEqualToString:@"onAppOpenAttribution"]) {
            NSLog(@"onAppOpenAttribution Received");
        }
     }];
    [AppsFlyerAdobeExtension callbacksErrorHandler:^(NSError *error) {
          NSLog(@"[AppsFlyerAdobeExtension] Error recieving callback: %@" , error);
    }];