What's new in AppsFlyer

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H1-2020
Published on  Type Where What's changed
2019-02-24 Data delivery  Push API V2.0
  • Field list aligned with AppsFlyer raw data V5.0 specification
  • 40 additional attribution fields
  • Selectable fields
  • Migration guide
  • Push API V1.0 sunset will be on August 31, 2020. 
2020-02-24 Product enhancement Validation rules
2020-02-18 Partner postback granularity Integrated partners postback settings In-app postback sending options at the in-app level
2020-02-16 Dashboard enhancement Integrated partners Cost tab

Deleting integrated partner cost account credentials (OAUTH)

2020-02-09 Article revamp Subscription attribution guide

Contains detailed procedures on integrating Google Play Developer API and Apple Status Update Notification to send subscription-related in-app events to AppsFlyer.

2020-02-09 Article update iOS SDK integration guide

Updated integration instructions with new code snippets to support iOS 13 and scene delegate.

2020-02-06 Raw data fields Data delivery tools 

Additional fields: Apple store reinstall, Keyword ID

2020-01-30 Partner integration Adobe Launch SDK

Full end-to-end instructions for integrating Adobe Launch SDK.

2020-01-28 Dashboard enhancement Cohort

Cohort unified view. View combined UA and retargeting (re-engagement/re-attribution) campaign performance in a single report

2020-01-27 Retargeting enhancement

Twitter

DoubleClick

  • Configure different lookback windows for re-engagement (click-through and view-through)
  • Enable/disable view-through for re-engagement (separate from the install settings).
2020-01-22 Partner integration enhancement TikTok ads

Cost API available

2020-01-15 Article revamp React Native Plugin

Improved structure and detail in the React Native Plugin guide

2020-01-15 Dashboard enhancement Overview dashboard

Changing campaign names 

2020-01-14 New article Attribution best practice 

Attributing podcasts

2020-01-14 Dashboard enhancement Retargeting

Additional KPI: Ad network impressions 

2020-01-14 Partner integration enhancement Apple Search Ads

Support multi Apple Search ads accounts

2020-01-14 Data delivery enhancement Data Locker

Organic uninstalls report

2020-01-14 Raw data fields Data delivery tools 

Additional fields: Deeplink URL, Device download time, OAID

2020-01-12 Data delivery enhancement People-based attribution raw data

New web-to-app raw data report

2020-01-08 Attribution enhancement Smart Banners

Set smart banner media source attribution:

  • Fixed value
  • Value derived from UTM parameters
2020-01-07 SDK integration People-based attribution, Smart Banners Implement both People-based attribution and Smart Banners using one web SDK.
2020-01-06 SDK integration Ad revenue attribution  Get user-level ad revenue from MoPub by SDK in the app (open beta)
2020-01-01 User interface API access Location of the Pull API key
H2-2019
Published on  Type Where What
2019-12-23 New ESP integration Iterable ESP New ESP integration
2019-12-23 Dashboard enhancement Cohort Conversion time trend — view performance of a selected KPI over time
2019-12-16 Data delivery  Push API V2.0
  • Field list aligned with AppsFlyer raw data V5.0 specification
  • 40 additional attribution fields
  • Migration guide
2019-12-12 Data delivery  Protect360 Post attribution Pull API 
2019-12-11 Dashboard enhancement Ad revenue attribution
2019-12-04 Attribution enhancement OneLink API
  • API creation rate limit increased to 250k.
  • Option to generate shortlinks with branded links.
2019-12-02 Dashboard  product launch

Ad Spend Ingestion

  • Ad Spend Ingestion provides advertisers with 100% coverage of their spend reporting needs.
  • Advertisers are able to record the ad spend (cost) from media sources that don't report spend by API or click.
  • Ad Spend Ingestion for ad networks
2019-11-27 New article

Owned media

Texting desktop users a link to your mobile app

2019-11-19 Data delivery enhancement

Data Locker

Retargeting impressions report 

2019-11-18 Product enhancement

Link management

Landing page for social apps

2019-11-18 Dashboard enhancement

Overview dashboard 

Change Facebook Ads campaign names 

2019-11-13 Dashboard enhancement

Activity dashboard

  • Metric KPIs display in real-time
  • Average KPIs are updated daily
2019-11-12 SDK major release

SDK V5.0 

V5.0 Release notes

iOS guide

Android guide

 

  • Alignment of method names in iOS and Android SDKs
  • Improv conversion data response times to <3 seconds in 99% of cases
2019-11-11 Dashboard enhancement
Keyword cost
Apple Search Ads
  • Aggregate keyword cost data is available in Cohort, Pivot, and Master API.
  • Dimension: Date, Campaign, Adset, Ad
  • Historical data: From October 13, 2019 
2019-11-07 Attribution SRN Deferred deep linking  Snapchat

Implement deferred deep linking in Snaphchat

2019-11-05 Access for agencies Protect360

Protect360 is accessible to agencies. Advertiser permission required.

2019-10-22

Product release

 

People-based attribution (PBA)

Initial product release. PBA is a unified view of customers' journeys no matter the channel, platform, or device.

2019-10-22 Article revamp iOS SDK Guide for developers 
  • Improved structure and format
  • A new API reference section, with Objective-C and Swift examples
2019-10-16

Product enhancement

Audiences

Control groups functionality

2019-10-06 Plugin Flutter

Flutter UI toolkit for building natively compiled apps using a single codebase

2019-10-10 Integration enhancement Facebook ads

Support for Facebook pre-defined events  

2019-09-24 Access for agencies  Cohort analytics

Cohort is accessible by agencies. Advertiser permission required.

2019-09-24 Product enhancement Custom link management

Instagram deep linking support

2019-09-18 Integration enhancement Google Ads 

Retargeting with configurable lookback re-engagement windows

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1 comment
  • Check out the changes: SDK V5.0, improved conversion data response times | Apple Search Ads keyword cost data | Protect360 for agencies and more.

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