What's new in AppsFlyer

All the improvements and changes listed in one place. 

Latest news

Jan-June 2024

Published Arena Headline Details and links
2024-06-17 Data Locker Advanced aggregated reports Learn more
2024-06-09 Creative Optimization Shareable views in Creative Optimization Learn more
2024-06-02 ROI360 Cost import: new capabilities, new name Learn more
2024-05-21 Creative Optimization Day 0 and Day 3 cohort metrics Learn more
2024-05-20 Account management Login to multiple accounts Learn more
2024-05-01 Attribution Roku OneView unrestricted user-level attribution data via raw data reports Learn more
2024-04-30 Overview dashboard Local timezone for new platforms (CTV, PC, consoles) on Overview dashboard Learn more
2024-04-24 SSOT Day 7 in-app event metrics Learn more
2024-04-11 Creative Optimization Customizing Discovery creative cards Learn more
2024-04-07 Measurement iOS SDK v6.14.0 with Privacy Manifest Learn more
2024-03-28 DCR New Salesforce Connector within the AppsFlyer Data Collaboration Platform DCR - Integration with SalesForce Data Cloud
2024-03-21 ROI360 Postbacks for unattributed ad revenue are supported Ad revenue event postbacks for ad networks
2024-03-17 Account management New App management API for adding, deleting, and updating app settings in bulk Manage your apps in bulk via API
2024-03-14 Creative Optimization Snap partner metrics supported Partner metrics
2024-03-06 Attribution New Google / DV360 DMA EEA solution Supporting the Google EU consent policy
2024-03-05 Overview dashboard Overview dashboard supports multiple apps. Mulitple apps
2024-03-04 ROI360 In-app purchase and subscription revenue SDK connector supports Google Play Billing Library 6.  In-app purchase and subscription revenue SDK connector
2024-02-29 Attribution AppsFlyer supports using the Meta install referrer for the attribution of Android apps. Meta ads attribution
2023-02-26 Creative Optimization Free text-to-image AI search capabilities. Search bar
2024-02-20 Raw data reports Raw data export and Pull API now support CTV, PC, and console platforms. Raw data export
2024-02-20 Attribution Re-engagement attribution is supported for existing users in the Google Marketing Platform, Display & Video 360 (DV360) integration.
Google Marketing Platform - Display & Video 360 (DV360) integration
2024-02-19 Cross-platform
  • Google Ads web campaigns on PC and console platforms can be attributed using cross-platform landing pages or direct attribution links.
  • Postbacks can be sent via API to allow the partner to measure and optimize the campaigns.
Google Ads Web integration for PC and console apps
2024-02-18 Protect360

New conditions added to Validation Rules.

Validation Rules - Install conditions
2024-02-15 Creative Optimization

Creative Optimization supports upper funnel metrics as measured and reported by Remerge, including impressions, clicks, conversions, and cost.

Creative Optimization - Partner metrics
2024-02-08 Account management

Users can log in to multiple accounts with the same email.

User management - Adding users to multiple accounts
2024-02-06 Creative Optimization

New creative type (carousel ads) supported for Meta ads.

Creative Optimization - Meta ads
2024-01-31 SKAN

SKAN Conversion Studio can now be used to decrease conversion values due to negative revenue.

SKAN conversion value decrease
2024-01-30 Account management

Customers can add one or more users via API call.

User management API
2024-01-22 Protect360

New design to the Validation Rules edit page.

Validation Rules
2024-01-14 OneLink

Generate QR codes in bulk to pair with links created via Bulk Links.

Downloading a collection of QR codes
2024-01-10 Account management

New data usage report.

Account management - Usage report
2024-01-09 Creative Optimization

New Creative Optimization product lets you pull all data bout your ad creatives so you can analyze and optimize their performance.

Creative Optimization
2024-01-08 Data Locker

Enhanced user management:

  • Any team member can have Data Locker page access and manage connections. (Data delivered reflects and the team member’s AppsFlyer access.)
  • Data Locker connections can be shared with other AppsFlyer account team members.
Data Locker - User permissions
2024-01-04 Overview dashboard

The Overview dashboard now supports the following for CTV, PC, and console apps:

  • Revenue data according to the currency defined in AppsFlyer app settings.
  • In-app events data by unique users, event conversion rate, or event CPA.
Overview dashboard

Prior updates

What's new July-Dec 2023

Published Arena Headline Details and links
2023-12-26 Cohort New Cohort & retention dashboard with better analysis capabilities and user experience, that consolidates cohort and retention. Cohort and retention dashboard
2023-12-24 SKAN SSOT in Overview dashboard supports organic D2 revenue and in-app events SSOT dashboard
2023-12-11 Attribution Improved and more secure authentication flow for S2S in-app events. Upgrading AppsFlyer S2S API
2023-12-10 SKAN SSOT view in the Overview dashboard is available for ad networks. SSOT dashboard
2023-12-05 Overview dashboard Add, remove, and resize table widgets. Overview dashboard - Tables
2023-11-29 SKAN SSOT view in the Overview dashboard supports an additional timezone via app settings, on top of the default UTC timezone. SSOT view considerations
2023-11-28 Overview dashboard Export the dashboard as a PNG. Overview dashboard - Export data
2023-11-28 Protect360 Protect360 users can group by agency and agency + media source in the “Identified fraud breakdown” table in Protect360 dashboard. Protect360 - Identified fraud breakdown table
2023-11-19 DCR Advertisers can use the DCR SQL query engine to execute real-time custom SQL data queries. Data Clean Room - Dynamic Query
2023-11-08 ROI360 Advertisers can share SDK connector-originated ad revenue impressions data with TikTok For Business - Advanced SRN in real-time. Ad revenue event postbacks for ad networks
2023-11-07 ROI360 ROI360 automatically applies a default set of tax rates. The Tax API is only needed to edit the configuration.  True Revenue - Tax
2023-11-07 OneLink New dedicated Retargeting section in the attribution settings of the Banner Group page. Smart Banners - Banner Group setup
2023-11-05 SKAN SSOT view in the Overview dashboard supports in-app event metrics. SSOT metrics
2023-10-31 Partners Meta Web integration available for PC and console apps. Meta Web integration with AppsFlyer
2023-10-25 Raw data export Advertisers can filter raw data reports by the agencies they work with. Raw data export filters
2023-10-23 OneLink Smart Banner creative editor has an expanded catalog with industry-specific options. Smart Banner setup
2023-09-27 Protect360 Apps with only organic traffic are available in the Protect360 dashboard. Protect360 dashboard
2023-09-19 Overview dashboard Define your own dimensions and use them to group and view data in the Overview dashboard. Custom dimensions
2023-09-13 Integrated partners Snapchat becomes an Advanced SRN Snapchat
2023-08-29 SKAN Revenue LTV modeled data is available for in-app revenue.  Revenue LTV modeled data
2023-08-24 SKAN SSOT view in the Overview dashboard supports geos for groupings and filters. SKAN geos are modeled. SKAN modeled data - Geo
2023-08-23 Overview dashboard In-app event metrics are available in trend over time charts. Overview dashboard charts
2023-08-17 Partners AppsFlyer customers are now able to use Meta's aggregated event measurement (AEM) for app promotion campaigns. AEM for app promotion
2023-08 Partners Agency transparency is the default (and only) option for new agency-app connections. Bulletin: Changes in agency transparency
2023-08-10 OneLink Use Google Ads web campaigns to create non-UAC web-based campaigns to attribute web conversions and deep link users from Google Ads using OneLink Google Ads web campaigns
2023-08-01 ROI360

Advertisers can share SDK connector-originated ad revenue impression data with Meta Ads in realtime

Ad revenue event postbacks for ad networks
2023-07-30 Cohort

eCPA measurement is available in the Cohort dashboard

Cohort dashboard metrics
2023-07-27 Attribution

Get detailed search engine data about re-engagements so you can optimize organic search conversions.

Organic search attribution
2023-07-24 SKAN

SKAN dashboard supports non-USD currencies.

SKAN currency
2023-07-11 OneLink

4 new Smart Banner creative templates

Smart Banners - Banner setup
2023-07-05 OneLink Advertisers can use Link Discovery to see understand and troubleshoot URL behavior.  Link Discovery
2023-07-03 SKAN SSOT supports non-USD currencies. SSOT currency 

What's new Jan–June 2023

Published Arena Headline Details and links
2023-06-21 Attribution Full support for Meta’s aggregate event measurement (AEM) for remarketing AEM deep link re-engagement attribution
2023-06-19 SKAN Advertisers can use the SKAN Conversion Studio API to copy an existing SKAN schema to multiple iOS apps. They can also use the API to download a JSON format of an app's SKAN schema. SKAN Conversion Studio API
2023-05-25 Attribution Preload equal attribution priority is supported, meaning advertisers can set preload attribution to have the same attribution priority as deterministic clicks. Preload referrer attribution
2023-05-15 OneLink Customize QR codes with brand logos and colors using Smart Script Smart Script QR code customization
2023-05-14 OneLink Edit a collection of OneLink links via the Bulk Links management page Bulk Links - editing links in a collection
2023-05-08 Overview dashboard Overview dashboard can display data in timezone=UTC and currency=USD or in the app-specific timezone and local currency without affecting the app settings or other users Overview dashboard localization
2023-05-07 SKAN Modeled data for revenue LTV D7 now includes ad revenue Revenue LTV
2023-05-03 OneLink Smart Script 2.5.0: URL Parameters availability during internal website navigation Smart Script internal website navigation
2023-05-03 Overview dashboard

Users can share their saved dashboard views with teammates to collaborate

Overview dashboard - Sharing a dashboard view
2023-05-03 DCR

DCR reports arrive via Data Locker (to GCS, AWS, BigQuery, Snowflake)

DCR - Creating attribution reports
2023-04-24 SKAN

Decode mode is available to update conversion values for SKAN 4

SKAN CV decode
2023-04-19 OneLink

Dedicated page for creating and managing OneLink links created in bulk

Bulk links management page
2023-04-10 Marketplace

New “Active Integrations” page in the Partner Marketplace that displays all active integrations for an account

Active integrations page
2023-04-04 Incrementality

Incrementality dashboard provides alerts for issues that might cause inaccurate incrementality measurement

Incrementality experiment alerts
2023-04-03 SKAN

SKAN 4 windows can be locked earlier than the default time periods

SKAN 4 lock window
2023-03-21 Attribution

Advertisers can measure view-through re-engagement conversions with Meta ads via AppsFlyer

Meta ads retargeting attribution
2023-03-13 ROI360

Ad revenue postbacks for ad networks are available

Ad revenue postbacks for ad networks
2023-03-13 OneLink

Save, edit, and duplicate OneLink Smart Scripts

OneLink Smart Script setup
2023-03-01 Data Locker

Support added for:

  • BigQuery connector
  • Adobe Experience Platform (AEP) integration
Data Locker for marketers
2023-02-21 Cohort Create cohort reports based on weekly and monthly post-install data. Cohort dashboard
2023-02-16 Attribution (CTV-to-mobile) Configure cross-platform impressions to get the same attribution priority as a deterministic click. CTV-to-mobile view-through attribution
2023-02-15 SKAN SKAN 4 support in AppsFlyer SKAN 4 support in AppsFlyer
2023-2-14 Overview dashboard
  • Customize KPI widgets and placement in the dashboard
  • Display in-app event metrics as KPI widgets
Customizing dashboards
2023-02-01 Data Locker Cohort analytics reports are available via Data Locker for marketing partners. Data Locker reports for marketing partners
2023-01-16 Marketplace The Partner Marketplace is a space for advertisers to find, connect and integrate with the right partners for them. Marketplace - Overview
2023-01-16 OneLink New Smart Banner performance tab lets you test, compare, and optimize the performance of Smart Banner creatives. View Smart Banner performance
2023-01-16 SKAN
  • Revenue LTV models missing SKAN data to provide the full picture of revenue metrics from all attribution sources up to 7 days post-install.
  • Available in the Overview dashboard SSOT view.
SKAN modeled data - Revenue LTV
2023-01-11 Incrementality | Audiences Simplified Incrementality experiment setup process with the single Measure Incremental Impact toggle in Audiences. Running an Incrementality experiment

What's new July–Dec 2022

Published Arena Headline Details and links
2022-12-21 Overview dashboard Table can be exported, and grouped by 2 dimensions Overview dashboard table
2022-12-21 OneLink Redirections supported to Google Play custom store listings and AppsFlyer attribution/measurement Redirecting to custom store product pages
2022-12-13 SDK AppsFlyer supports the new MSA SDK version (V2.0) Android OAID implementation in the SDK
2022-12-12 OneLink

The OneLink email-to-app user experience is available via CleverTap ESP 

CleverTap ESP integration with AppsFlyer
2022-11-22 Active integrations

Installs can be attributed to partners running preload campaigns

Partners supporting preload referrer campaigns
2022-11-21 SKAN

SKAN Null Conversion Value Modeling is available in SKAN APIs.

2022-11-14 Audiences

Audiences can ingest in-app events sent server-to-server without any advertising or device ID, using the AppsFlyer ID.

Server-to-server events for mobile
2022-11-14 SKAN

Apps that report ad revenue can also get recommendations for their SKAN revenue configuration.

SKAN revenue recommendations
2022-11-14 CTV

CTV-to-CTV app campaign clicks and impressions are available in the Overview dashboard for supported partners

Overview dashboard for CTV
2022-11-13 CTV

Advertisers can measure organic and owned media campaigns for their Vidaa apps.

Vidaa integration
2022-11-13 CTV

Advertisers can measure organic and owned media campaigns for their PlayStation apps.

PlayStation integration
2022-11-10 SKAN

Agencies can access SSOT dashboard view

SSOT guide
2022-11-03 SKAN

Modeled null conversion values are available in the Overview dashboard SSOT view

SKAN modeled data
2022-09-21 SKAN

Get accurate, tailor-made conversion value recommendations for revenue reporting

Revenue recommendations
2022-09-19 Attribution

Xiaomi referrer attribution is supported

Multi-store Android attribution
2022-09-15 CTV

CTV-to-mobile-app attribution is supported

CTV-to-mobile-app view-through attribution
2022-09-14 Audiences

Advertisers can create segments of users based on their attributed media source in owned media

Audiences guide
2022-09-13 SKAN

Agencies access to SKAN Conversion Studio supported

SKAN Conversion Studio
2022-09-08 SKAN

Receive notifications about Google Ads and Meta ads SKAN integration failures

2022-09-05 SKAN

SSOT dashboard supports the following new metrics: Revenue, ARPU, ROAS, ROI, gross profit 

SSOT metrics
2022-09-04 Reporting

Access to Pull API raw data and aggregated reports are via the AppsFlyer developer hub

2022-08-31 Account management Duplicate and customize predefined roles Creating custom roles
2022-08-31 SKAN Get current conversion value schema via API SKAN CV schema API for advertisers
2022-08-30 OneLink Smart Script can be configured and generated in the AppsFlyer dashboard without developer assistance Smart Script generator
2022-08-22 Data Locker Data (some or all) can be sent to more than one connector via Data Locker Data Locker - Multiple connections
2022-08-10 SKAN Predict CV mappings can be viewed and used and Conversion Studio Conversion Studio - Predict
2022-08-08 OneLink New OneLink link creation flow
2022-08-07 Audiences New permissions model based on roles User management
2022-08-02 OneLink Smart Script supports impressions for view-through attribution OneLink Smart Script impressions
2022-07-25 OneLink New Branded Domains UI Set up a Branded Domain in AppsFlyer
2022-07-20 App settings New setting allows for improved reinstall detection for iOS Reinstall detection for iOS
2022-07-07 ROI360 Cost ETL reports arrival times can be scheduled Cost ETL
2022-07-10 Account management See all supported operating systems when adding apps Adding a new app

What's new Jan–June 2022

Published Arena Headline Details and links
2022-06-27 Validation Rules

New app version condition: "Not in last"

Protect360 install conditions

2022-06-22 OneLink

View Smart Banner performance 

View banner performance

2022-06-20 Validation Rules

New permissions for ad networks (to view) and agencies (to view and add) validation rules.

Validation Rules availability to ad networks and agencies

2022-06-07 DCR

Data Clean Room (DCR) is launched.

Data Clean Room overview

2022-06-02 Push API

Advertisers can automate API configuration, simplifying the setup process.

Push API streaming raw data

2022-06-01 CTV

Vizio is supported for CTV ad performance measurement.

Vizio integration with AppsFlyer

2022-05-31 Audiences

Ad Revenue data is available as part of the audience definition in Audiences

Audiences guide - secondary rules

2022-05-30 Data Locker

Cohort analytics reports are available via Data Locker for agencies.

Data Locker reports for agencies

2022-05-30 Data Locker

Data Locker customers can send reports to multiple destinations.

Multiple destinations

2022-05-26 SKAN

Activity window configuration can be set to any window and intervals up to 63 days.

Flexible Activity Window in Conversion Studio

2022-05-16 Account management

API method to add apps to your account

Add app API

2022-05-16 Partner integration

Multiple API methods enable our customers to automate partner integrations

Partner integration settings API

2022-05-16 SKAN

AppsFlyer aligns between installs attributed via SKAN and other methods to remove duplications and provide a complete performance picture.

Single Source of Truth (SSoT) guide for iOS attribution

2022-05-03 OneLink

Auto-renewable TTLs for short URLs created via OneLink API, bulk upload, and SDK

OneLink short URL TTLs automatically extend

2022-04-18 SKAN

New SRN advertising dimensions report with additional granularity available via Data Locker

SKAN raw data reports: SRN advertising dimensions

2022-04-18 OneLink

OneLink Smart Script V2.1+ can generate QR codes

Smart Script QR codes

2022-04-12 Incrementality

Important performance metrics added to the Incrementality dashboard, including: incremental ROAS (iROAS), cost per incremental action (CPiA), total incremental revenue, and more.

Incrementality guide

2022-03-22 SKAN/Overview dashboard

Overview dashboard gets iOS attribution data via multiple methods like IDFA, IDFV, SKAN, Apple Search Ads, etc., and gives a complete picture of app campaign performance. 

[Beta] Single Source of Truth (SSoT) guide for iOS attribution

2022-03-21 SKAN

Set a rule specifying which CV measurement overrides another

Conversion Studio priority measurement

2022-03-14 OneLink

Smart Banners onboarding wizard

Simple, three-step onboarding wizarding for Smart Banners

2022-03-10 Audiences

Amplitude behavioral cohorts can be synced into an AppsFlyer Audience

Incoming partner connectionAmplitude

2022-03-09 SKAN

View modeled events and in-app revenue for null Conversion Values

Modeled metrics and null CV

2022-02-23 ROI360

Cost data can be sent to a Google Cloud Services (GCS) bucket.

Set up Cost ETL for GCS

2022-02-17 Reporting/ROI360

Keyword terms are available for Apple Search Ads

Apple Search Ads guide

2022-02-15 Data Locker for Partners/Protect360

Ad networks responsible for UA and retargeting can receive data regarding blocked clicks and impressions.

Protect360 reports for ad networks

2022-02-15 Security Optionally limit the IP addresses from which API calls can be made to your AppsFlyer account

API allowlists

2022-02-09 My plan Add web apps in My Apps

Web apps

2022-02-08 Partner integration Partners can define and change the attribution links and postbacks they receive from AppsFlyer

Self-serve integration management for ad networks

2022-01-31 SKAN Send SKAN iOS 15+ postback copies directly to selected endpoints

Send iOS postbacks via Push API

2022-01-26 SKAN SKAN iOS 15+ insights in the SKAN dashboard

SKAN postback copy chart

2022-01-24 OneLink Export CSV of OneLink URLs created in AppsFlyer

Export OneLink URLs

2022-01-19 OneLink Smart Banners can display by device OS

Smart Banners for marketers

2022-01-10 User management New permission model for advertisers based on roles

User management

2022-01-06 OneLink OneLink Smart Script V2 with added ease of implementation and GTM support.

OneLink Smart Script V2 setup

2022-01-04 Protect360 Organic fraud data displays in Protect360 and ProtectLITE dashboards.
2022-01-02 Raw data export Duplicate and edit raw data reports. This is especially useful for those who regularly run the same reports.

Raw data export

What's new July–Dec 2021

Published Arena Headline Details and links
2021-12-27 Security center Central location to review your account security status and manage the features that keep your data safe.

Security center

2021-12-22 SKAN SKAN Overview dashboard includes attributed touch-type data (click-through and view-through)

SKAN overview dashboard

2021-12-20 OneLink Customize QR codes by adding a logo or changing colors

Customize QR codes

2021-12-16 Incrementality Incrementality solution accounts for users exposed to the ad.

Reach-based incrementality

2021-12-16 Reporting Generate multiple raw data reports

Generate multiple raw data reports in parallel. 

Separate pages for raw data and aggregated data report export.

This feature is being rolled out gradually to all customers


2021-12-14 SKAN Aggregated performance API enhancement

Dimensions added:

Date, adset, adset ID, ad, ad ID

Metrics added:

Attribution flag, click-through installs, view-through installs, null conversion value rate


2021-12-14 SKAN Aggregated postbacks API enhancement

Dimensions added:

Date, adset, adset ID, ad, ad ID, fidelity type

2021-12-13 Analytics Overview dashboard additional dimensions

Dimensions added:

  • [Android] Install app store: useful for apps available in 3rd-party app stores
  • [iOS] Custom product pages (CPP)
2021-12-13 OneLink Redirections to App Store custom product pages and AppsFlyer attribution/measurement)

Redirecting to App Store custom product pages

2021-12-12 Partner integration Conditional in-app event postbacks Limit the events sent to partners
2021-12-09 Partner integration Yahoo! Japan search ads Updated integration
2021-12-06 OneLink Deferred deep linking for iOS Private Relay Deferred deep linking with iOS Private Relay
2021-12-01 SKAN Additional dashboard dimensions SKAdNetwork (SKAN) overview dashboard by AppsFlyer
2021-11-30 Ad revenue Send AppsFlyer real-time ad revenue impression-level data from Admob Admob impression-level ad revenue reporting by SDK
2021-11-23 Audiences Import audiences to AppsFlyer from 1st-party platforms Import Audiences V2
2021-11-22 OneLink Create OneLink custom links in bulk OneLink bulk link creation
2021-11-16 CTV AppsFlyer provides Roku CTV app metrics Roku integration with AppsFlyer
2021-11-15 TikTok integration View-through attribution (VTA) privacy update Until now TikTok VTA raw data was completely restricted. Going forward, the media source, channel, attributed touch type, and attributed touch time are available. See TikTok raw data
2021-11-15 Data Locker Data availability in AppsFlyer buckets is changing to 14 days Starting January 3, 2022, the data availability window of data in a bucket owned by AppsFlyer is 14 days. Until now it was 30 days. 
2021-11-10 SKAdNetwork (SKAN) SKAN reporting using postback arrival date SKAN dashboard and aggregated reporting can be filtered by either the postback arrival date or the install date.
2021-11-08 Protect360 Protect360 and ProtectLITE dashboards show click and impression capping data
2021-11-03 Data Locker Data freshness improved by more than 50% Data Locker for advertisers
2021-11-03 OneLink OneLink API dashboard with usage data OneLink API
2021-11-03 Overview dashboard Overview V2 dashboard side-by-side view shows SKAN attributions alongside AppsFlyer attributions SKAN and AppsFlyer side-by-side attribution metrics in the Overview V2.0 dashboard
2021-10-27 Cohort aggregated data Aggregated data of all the elements in the advertising hierarchy. Cohort analytics in Data Locker
2021-10-26 Meta ads attribution and raw data  Support for data provided by Meta ads via the Google Install Referrer

Get Meta ads attribution raw data via Google Install Referrer

2021-10-13 Notification center Get notifications about AppsFlyer-business critical events

Notification center

2021-10-12 Validation Rules Remove unneeded in-app events

Validation rules for app owners

2021-10-04 Protect360 Retargeting fraud available in Protect360 dashboard

Protect360 dashboard

2021-09-29 Attribution Preinstall attribution via Google Play Auto Install (PAI) 

Original Device Manufacturers (OEMs), mobile carriers, and app discovery platforms preinstall apps on devices before they reach the user. AppsFlyer attributes to the preinstall campaign.

2021-09-29 SKAN Apple direct iOS postback

Starting iOS 15, advertisers instruct iOS to send a copy of the postback directly to AppsFlyer.

2021-09-09 SKAN Conversion Studio 

Flexible SKAdNetwork (SKAN) conversion value configuration

2021-09-02 Data Locker Parquet Select from Parquet or CSV file format
2021-08-30 SKAN Country code enrichment

Ad network partners enrich SKAN postbacks with the country code associated with a campaign

2021-08-25 Smart Banners Unified attribution for Smart Banners

Smart Banners support multiple media sources for attribution

2021-08-23 SKAN Full flexibility to measure anything using SKAN Use SKAN Conversion Studio to create your SKAN conversion value mapping. Select any combination of revenue, engagement, and conversion. Extend the activity window to 72 hours. 
2021-08-23 OneLink/Attribution Create a domain allowlist to protect your links from fraud Redirect allowlist (previously, Allowed link domains)
2021-08-18 OneLink Onboarding wizard OneLink onboarding wizard for first-time users
2021-08-15 SKAdNetwork Meta ads integration Integration enhancement providing improved raw data availability
2021-08-02 OneLink Customize OG tags Create social media previews
2021-07-20 SKAdNetwork Integration with Google  Google SKAdNetwork reporting
2021-07-19 Reporting SKAdNetwork support for agencies SKAdNetwork agency attribution by AppsFlyer
2021-07-14 Reporting Report availability Aggregated attribution report
2021-07-14 Reporting Feature availability Reports delivered to partners via Data Locker
2021-07-08 Audiences New UI design Audiences
2021-07-07 ROI360 Add agency fees to total ad cost Agency fee rules
2021-07-04 Push API SKAdNetwork support SKAdNetwork messages sent via Push API

What's new Jan–June 2021

Published Feature/arena What's new Article links & details
2021-06-27 Protect360

See the types of fraud your traffic experiences

Fraud reasons chart

2021-06-27 Smart Banners

Add parameters after banner displays

updateParams method

2021-06-17 Data Locker

Advertisers can choose to receive all account apps in one file or separate reports per app.

Data Locker—Unified or segregation by app

2021-06-16 Raw data

Field order

Select the field order in reports.

Use the Legacy option to get reports using the sequence in the legacy export data page.

2021-06-14 SDK information dashboard

iOS 14 and ATT metrics

SDK information (version & consent) dashboard.

2021-06-07 SKAdNetwork

Custome decode revenue ranges 

Support revenue ranges. This includes a change in the CSV format.

Custom conversion with revenue ranges.

2021-06-02 Active integrations

Attribution link

Save the current attribution link for a given partner for reuse or modifications in the future.

2021-06-02 My plan / Invoices

Conversion usage reports

Customers can now download reports of the conversions charged to their plan—detailed by app, day, media source, and conversion type.


AppsFlyer invoices and usage reports

2021-05-27 Protect360

Protect360 installs dashboard displays hijacked installs attribution corrections data

Hijacked installs attribution correction chart

2021-05-20 Developer hub

Dev hub has SDK implementation recipes for developers to easily follow

Developer hub recipes

2021-05-20 Protect360

Validation Rules can be managed via API

Validation Rules API

2021-05-19 OneLink

OneLink can redirect to third-party app stores

OneLink redirection to third-party app stores

2021-05-13 Data Locker

SKAdNetwork reports

SKAdNetwork reports are available in your bucket (AWS or GCS) without need for a Data Locker subscription.

2021-05-12 Aggregated Advanced Privacy (AAP)

Click and impression reports

Data available via click and impression reports is limited by AAP rules
2021-05-11 Protect360

Validation rule estimated impact

View validation rule impact

2021-04-26 Aggregated Advanced Privacy (AAP)  Initial release

Aggregated Advanced Privacy (AAP) restricts user-level attribution data for non-consenting users running iOS 14.5+ 

2021-04-20 Protect360

Fraudulent installs and sessions from retargeting campaigns are blocked 

Protect360 raw data reportsretargeting

2021-04-04 Ad revenue

New monetization network aggregate reporting API

Ad revenue monetization network aggregate reporting API

2021-03-08 Protect360

New ProtectLITE dashboard for customers without Protect360

ProtectLITE dashboard and reporting

2021-03-04 Raw data

New Export data page now available to ad networks and agencies

Export data page raw-data reports (V2)

2021-03-01 PBA

Brand bundles with more than one mobile app per platform

PBA brand bundles and settings

2021-02-17 Attribution

Minimum time between sessions

Bulletin: Minimum time between sessions

  • Change in session measurement calculation
  • Advertisers have full control to configure minimum time between sessions (per app) based on what best suits their users' behavior and interaction style with the app
2021-02-16 SKAdNetwork

Custom conversion mapping (decode)

Custom conversion value decode for SKAdNetwork

2021-02-16 SKAdNetwork

Support for S2S in-app events

SKAdNetwork Solution guide: Report events by server-to-server API

2021-02-16 Active integrations

Apple Ads Attribution API (AdServices)

Bulletin: Action required—Apple Search Ads integration

The AdServices framework allows attribution to Apple Search Ads for all App Tracking Transparency (ATT) permission states:

  • Complies with iOS 14 user-data privacy policy
  • Does not utilize IDFA
2021-02-03 Help and support

Resource Center

The AppsFlyer Help menu now consolidates extensive help resources all in a single location:

  • Access to the Help Center
  • Product updates
  • Reports and guides
  • Submission of help requests to the Support team
2021-01-25 My apps

Streamlined process for adding an app

Adding a new app
2021-01-25 SKAdNetwork

Meta ads and AppsFlyer SKAdNetwork interoperability

  • Interoperability enables Meta ads to share SKAdNetwork postback data with AppsFlyer and enables us to share your conversion value measurement bits (mapping) with Meta ads.
  • Coming soon: Visibility of SKAdNetwork attribution data for Meta ads in AppsFlyer
2021-01-18 :onelink:OneLink

Smart Banner design options

  • Smart Banners have new design options and are more responsive to different browsers/devices. 
  • Banner previews are available per device. 
2021-01-18 ROI360/Ad revenue

Integrations status dashboard

Dashboard to view status for cost and ad revenue integrations
2021-01-13 SKAdNetwork X Ads integration

SKAdNetwork attribution data for X Ads available in AppsFlyer starting 10-Jan-2021

2021-01-13 SKAdNetwork Transaction ID sharing with partners
  • Enhanced postback-to-partners engine to allow sharing of transaction ID as part of the integration postback template
  • Advertisers have full control to turn sharing on/off (per app per partner).
2021-01-11 Cohort dashboard

Cohort report hourly granularity

Cohort dashboard
2021-01-06 Android referrer matching

Samsung Galaxy Store

Setting up multi-store Android attribution

What's new July–Dec 2020

Published Feature/arena What's new Article links & details
2020-12-23  SKAdNetwork SKAdNetwork raw data reports SKAdNetwork raw data reports via Data Locker
2020-12-23 SKAdNetwork

Pull API


SKAdNetwork postback aggregate reporting API 
2020-12-23 :p_360: Protect360 Single raw data report for blocked installs

A single source of truth for all blocks, whether resulting from:

2020-12-23 :p_360: Protect360 Validation Rules

New install condition available, providing option to block installs from out-of-store/out-of-Google Play

2020-12-21 Active Integrations Deactivate unused integrations Partner activation/deactivation
2020-12-17 :onelink:OneLink

Smart Script

OneLink Smart Script—Web-to-app URL generator
2020-12-10 Data sharing with ad networks Advanced privacy Advanced privacy data sharing settings
2020-12-09 Data Locker Write data to your bucket Advertisers select between an AppsFlyer bucket or their own bucket
2020-12-07 :p_360: Protect360 Validation Rules Validation Rules page has a new layout and design, and increased functionality/options.
2020-11-23 :p_360: Protect360 Post-attribution data Post-attribution reports display valid contributor for hijacked installs/in-app events. 
2020-11-11 :onelink:OneLink Link validator OneLink templates let AppsFlyer automatically generate the files to verify your domain for Universal Links and App Links. Test using the link validator.
2020-11-04 :onelink:OneLink deep_link_paramater Simplifies OneLink setup and reduce the need for af_dp in deep linking
2020-11-04 Activity dashboard Events activity chart Activity dashboard in-app events available in the chart
2020-11-02 :audiences-2020:Audiences User attributes Segment audiences using your first-party data.
2020-10-29 App Clips App Clips integration Apple App Clips integration with iOS SDK and OneLink
2020-10-21 Incrementality Product launch Measure remarketing campaigns
2020-10-19 Raw data Get 1M records  Reports return up to 1M records
2020-10-19 Aggregate data SKAdNetwork aggregate data report Available via report download
2020-10-11 In-app event sending to partners Bulk action settings Configure multiple events 
2020-10-06 Team member permissions

Geo & media source limitations

Admins can restrict team member access to specific Geos and Media sources
2020-10-05 Audit logs Audit log for API calls Download audit logs
2020-10-01 Attribution Web campaign-to-app attribution App users who converted through a campaign that leads to a website are attributed via Web campaign-to-app attribution.
2020-09-30 Active integrations Sort by relevance On opening the page, the partner list is sorted by relevance
2020-09-30 Attribution Fields and features
2020-09-23 Data exchange Agency raw-data access

Advertisers grant agencies raw-data access

2020-09-23 :pba: PBA Web SDK integration testing

Immediate web SDK integration tests

2020-09-17 Ad revenue Partner integration update

blobid0.png AdMob integration is available to all clients.

AdSense deprecation: October 30, 2020. 

2020-09-15 ROI360 cost API Status page API cost integration page in AppsFlyer
2020-09-13 Active integrations Indicators Active indicators for agency accounts
2020-09-09 Platform Get app list API

Advertisers get the list of apps housed in their account

Ad networks get the list of apps accessible to them by capability

2020-09-09 ROI360 Cost ETL (beta)  Aggregated campaign cost in a bucket
2020-09-07 :audiences-2020:Audiences Google Ads integration Integrate with UACe and DV360 
2020-09-03 ROI360 Product launch Expend cost aggregation
2020-09-02 Platform 2FA authentication 2FA self-service
2020-09-01 Ad revenue Product enhancement Aggregate ad revenue reported as the day of the ad display event.
2020-08-31 :p_360: Protect360 & validation rules Postbacks

Advertisers: Events postback setup
Partners: Rejected postbacks
Partners: Setup guide
Partners: Postback macros

2020-08-31 :SKAdNetwork SKAdNetwork Simulation dashboard

SKAd simulation

2020-08-26 Cost integration Additional partners, additional parameters 

Tencent, WeChat, CrossInstall, Ad Action Interactive, Global Wide Media, Youappi Retargeting, Dataseat, Pinsight, Appgrowth, Point2Web, KPM BORO, Domobc DSP

2020-08-23 Cohort Real-time Real-time cohort
2020-08-20 :pba: PBA Google Ads integration Google Ads web campaign data
2020-08-18 :pba: PBA In-app events in conversion paths  Conversion paths
2020-08-04 iOS SDK V6 (beta) iOS 14 support, IDFA changes
2020-08-04 Android referrer matching

Huawei app store

Referrer matching for alternative Android stores
2020-07-30 :p_360: Protect360

Raw data reports via API for Ad networks

Blocked and post-attribution fraud reports via API for ad networks
2020-07-29 :pba: PBA web SDK

Compliance consent banner support 

Set user opt-in/opt-out preferences
2020-07-28 :pba: PBA dashboard filter options

Enhanced filter pane

Unified design for all PBA dashboards
2020-07-21 App transfer

Self-service app transfer

Transfer app ownership
2020-07-20 Meta ads limited data use

CCPA compliance

Control Meta ads data use for California residents
2020-07-14 Cohort

Saved reports

Define a report and save it for later use
2020-07-14 Deferred deep linking

Google Ads

Deeplinking with Google Ads
2020-07-14 Retargeting sessions

Availability of metrics and raw data

Retargeting sessions are currently available in Cohort retargeting and unified view, and via Data Locker
2020-07-07 :p_360: Protect360

Post-attribution reports via the Export Data page

Post-attribution installs post-attribution in-app events reports available via the Export Data page in addition to Pull API.
2020-07-01 :pba: People-Based Attribution Web-to-App dashboard 
  • Added Web-to-App installs metric (organic and non-organic installs) with context to overall installs
  • Includes:
    • Paid installs (previously only organic and owned)
    • Reinstalls and retargeting re-installs

What's new Jan–June 2020

Published What's new Feature Article links & details
2020-06-30 Product enhancement

OneLink & Link management

Improved setup process and simplified guides
2020-06-18 Report availability


Post-attribution installs report available via Data Locker
2020-06-17 Product enhancement

Ad revenue

User-level ad revenue reported as the day of the ad display event.
2020-06-17 Product enhancement

Out-of-store attribution links

Set out-of-store default download URL for attribution links
2020-06-15 Product enhancement

Smart Banners

Simpler user interface, banner groups, and rules-based geo, scheduling, and URL path.
2020-06-10 New raw-data report


Conversion paths raw-data via Data Locker
2020-06-08 Commercial  Pricing plans Pricing plans: Zero, growth, and enterprise
2020-06-08 Product enhancement


Post-attribution in-app event report via Pull API. 
2020-06-02 Partner integration


X Ads cost integration by API
2020-05-27 Security

Team member permissions

Restrict team members from adding or editing integrated partners.
2020-05-19 Product enhancement

Social media landing pages

Creative templates
2020-05-13 Product enhancement


ROAS metric available. Calculated as revenue / cost. Available in the user interface and API
2020-05-13 Product enhancement Cohort User-level ad revenue reported as the day of the ad display event.
2020-05-12 New product People-based Attribution Server-to-server events API for PBA (Web-S2S)
2020-05-04 Payment methods AppsFlyer account Payments to AppsFlyer
2020-05-07 Product enhancement Analytics 
  • Activity dashboard: option to measure Activity KPI between different periods
  • Live Alerts: open to unlimited number of alerts to all customers.
  • Custom Dashboard: Covid-19 template and option within the widget creation to reflect date range of pre-covid19 period.
2020-04-28  Product enhancement GDPR API

Request failure messages in GDPR

2020-04-27 New Product People-based Attribution

Conversion Paths dashboard

2020-04-19 Change to data availability Raw data

What is the restricted media source

2020-04-06 New Product Cohort reporting API Get Cohort data by API
2020-03-26 Product enhancement Master API/Protect360

Align Protect360 KPIs in Master API

2020-03-25 Product enhancement Ad revenue API test connection

Test connection on enabling ad revenue API

2020-03-25 New raw data reports Ad revenue

Ad revenue raw data available via the Export data page and Pull API. 

2020-03-24 Product enhancement Push API V2.0

Filter by in-app events

2020-03-20 Product launch Branded links Use your domain to brand OneLink links
2020-03-09 Product enhancement Smart Banners Supporting mobile web UTM parameters for attribution
2020-03-03 Reporting enhancement Aggregate dashboards, reporting APIs
  • Cost by (grouped by) Site ID for Applovin now supported.
  • The group by Site ID enhancement will be rolled out to additional integrated partners going forward. 
2020-02-25 Product enhancement Audiences Create audiences based on the app owners Customer user ID. Group in-app events made by a single user across devices
2020-02-24 Data delivery  Push API V2.0
  • Field list aligned with AppsFlyer raw data V5.0 specification
  • 40 additional attribution fields
  • Selectable fields
  • Migration guide
  • Push API V1.0 sunset will be on August 31, 2020. 
2020-02-24 Product enhancement Validation rules
2020-02-18 Partner postback granularity Active integrations postback settings In-app postback sending options at the in-app level
2020-02-16 Dashboard enhancement Active integrations Cost tab

Deleting integrated partner cost account credentials (OAUTH)

2020-02-09 Article revamp Subscription attribution—Overview

Contains detailed procedures on integrating Google Play Developer API and Apple Status Update Notification to send subscription-related in-app events to AppsFlyer.

2020-02-09 Article update iOS SDK integration guide

Updated integration instructions with new code snippets to support iOS 13 and scene delegate.

2020-02-06 Raw data fields Data delivery tools 

Additional fields: Apple store reinstall, Keyword ID

2020-01-30 Partner integration Adobe Launch SDK

Full end-to-end instructions for integrating Adobe Launch SDK.

2020-01-28 Dashboard enhancement Cohort

Cohort unified view. View combined UA and retargeting (re-engagement/re-attribution) campaign performance in a single report

2020-01-27 Retargeting enhancement

X Ads


  • Configure different lookback windows for re-engagement (click-through and view-through)
  • Enable/disable view-through for re-engagement (separate from the install settings).
2020-01-22 Partner integration enhancement TikTok for Business

Cost API available

2020-01-15 Article revamp React Native Plugin

Improved structure and detail in the React Native Plugin guide

2020-01-15 Dashboard enhancement Overview dashboard

Changing campaign names 

2020-01-14 New article Attribution best practice 

Attributing podcasts

2020-01-14 Dashboard enhancement Retargeting

Additional KPI: Ad network impressions 

2020-01-14 Partner integration enhancement Apple Search Ads

Support multi Apple Search ads accounts

2020-01-14 Data delivery enhancement Data Locker

Organic uninstalls report

2020-01-14 Raw data fields Data delivery tools 

Additional fields: Deeplink URL, Device download time, OAID

2020-01-12 Data delivery enhancement People-based Attribution raw data

New web-to-app raw data report

2020-01-08 Attribution enhancement Smart Banners

Set smart banner media source attribution:

  • Fixed value
  • Value derived from UTM parameters
2020-01-07 SDK integration People-based Attribution, Smart Banners Implement both People-based Attribution and Smart Banners using one web SDK.
2020-01-06 SDK integration Ad revenue attribution  Get user-level ad revenue from MoPub by SDK in the app (open beta)
2020-01-01 User interface API access Location of the Pull API key

What's new July–Dec 2019

Published Type Where What
2019-12-23 New ESP integration Iterable ESP New ESP integration
2019-12-23 Dashboard enhancement Cohort Conversion time trend — view performance of a selected KPI over time
2019-12-16 Data delivery  Push API V2.0
  • Field list aligned with AppsFlyer raw data V5.0 specification
  • 40 additional attribution fields
  • Migration guide
2019-12-12 Data delivery  Protect360 Post attribution Pull API 
2019-12-11 Dashboard enhancement Ad revenue attribution
2019-12-04 Attribution enhancement OneLink API
  • API creation rate limit increased to 250k.
  • Option to generate shortlinks with branded links.
2019-12-02 Dashboard  product launch

Ad Spend Ingestion

  • Ad Spend Ingestion provides advertisers with 100% coverage of their spend reporting needs.
  • Advertisers are able to record the ad spend (cost) from media sources that don't report spend by API or click.
  • Ad Spend Ingestion for ad networks
2019-11-27 New article

Owned media

Texting desktop users a link to your mobile app

2019-11-19 Data delivery enhancement

Data Locker

Retargeting impressions report 

2019-11-18 Product enhancement

Link management

Landing page for social apps

2019-11-18 Dashboard enhancement

Overview dashboard 

Change Meta ads campaign names 

2019-11-13 Dashboard enhancement

Activity dashboard

  • Metric KPIs display in real-time
  • Average KPIs are updated daily
2019-11-12 SDK major release

SDK V5.0 

V5.0 Release notes

iOS guide

Android guide


  • Alignment of method names in iOS and Android SDKs
  • Improve conversion data response times to <3 seconds in 99% of cases
2019-11-11 Dashboard enhancement
Keyword cost
Apple Search Ads
  • Aggregate keyword cost data is available in Cohort, Pivot, and Master API.
  • Dimension: Date, Campaign, Adset, Ad
  • Historical data: From October 13, 2019 
2019-11-07 Attribution SRN Deferred deep linking  Snapchat

Implement deferred deep linking in Snaphchat

2019-11-05 Access for agencies Protect360

Protect360 is accessible to agencies. Advertiser permission required.


Product release


People-based Attribution (PBA)

Initial product release. PBA is a unified view of customers' journeys no matter the channel, platform, or device.

2019-10-22 Article revamp iOS SDK Guide for developers 
  • Improved structure and format
  • A new API reference section, with Objective-C and Swift examples

Product enhancement


Control groups functionality

2019-10-06 Plugin Flutter

Flutter UI toolkit for building natively compiled apps using a single codebase

2019-10-10 Integration enhancement Meta ads

Support for Meta ads pre-defined events  

2019-09-24 Access for agencies  Cohort analytics

Cohort is accessible by agencies. Advertiser permission required.

2019-09-24 Product enhancement Custom link management

Instagram deep linking support

2019-09-18 Integration enhancement Google Ads 

Retargeting with configurable lookback re-engagement windows