What's new in AppsFlyer

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Marketers Agencies Ad Networks

Last update: November 29, 2023 13:11

All the improvements and changes listed in one place.

Latest news

July-Dec 2023

Published	Arena	Headline	Details and links
2023-11-08	ROI360	Advertisers can share SDK connector-originated ad revenue impressions data with TikTok For Business - Advanced SRN in real-time.	Ad revenue event postbacks for ad networks
2023-11-07	ROI360	ROI360 automatically applies a default set of tax rates. The Tax API is only needed to edit the configuration.	True Revenue - Tax
2023-11-07	OneLink	New dedicated Retargeting section in the attribution settings of the Banner Group page.	Smart Banners - Banner Group setup
2023-11-05	SKAN	SSOT view in the Overview dashboard supports in-app event metrics.	SSOT metrics
2023-10-31	Partners	Meta Web integration available for PC and console apps.	Meta Web integration with AppsFlyer
2023-10-25	Raw data export	Advertisers can filter raw data reports by the agencies they work with.	Raw data export filters
2023-10-23	OneLink	Smart Banner creative editor has an expanded catalog with industry-specific options.	Smart Banner setup
2023-09-27	Protect360	Apps with only organic traffic are available in the Protect360 dashboard.	Protect360 dashboard
2023-09-19	Overview dashboard	Define your own dimensions and use them to group and view data in the Overview dashboard.	Custom dimensions
2023-09-13	Integrated partners	Snapchat becomes an Advanced SRN	Snapchat
2023-08-29	SKAN	Revenue LTV modeled data is available for in-app revenue.	Revenue LTV modeled data
2023-08-24	SKAN	SSOT view in the Overview dashboard supports geos for groupings and filters. SKAN geos are modeled.	SKAN modeled data - Geo
2023-08-23	Overview dashboard	In-app event metrics are available in trend over time charts.	Overview dashboard charts
2023-08-17	Partners	AppsFlyer customers are now able to use Meta's aggregated event measurement (AEM) for app promotion campaigns.	AEM for app promotion
2023-08	Partners	Agency transparency is the default (and only) option for new agency-app connections.	Bulletin: Changes in agency transparency
2023-08-10	OneLink	Use Google Ads web campaigns to create non-UAC web-based campaigns to attribute web conversions and deep link users from Google Ads using OneLink	Google Ads web campaigns
2023-08-01	ROI360	Advertisers can share SDK connector-originated ad revenue impression data with Meta Ads in realtime	Ad revenue event postbacks for ad networks
2023-07-30	Cohort	eCPA measurement is available in the Cohort dashboard	Cohort dashboard metrics
2023-07-27	Attribution	Get detailed search engine data about re-engagements so you can optimize organic search conversions.	Organic search attribution
2023-07-24	SKAN	SKAN dashboard supports non-USD currencies.	SKAN currency
2023-07-11	OneLink	4 new Smart Banner creative templates	Smart Banners - Banner setup
2023-07-05	OneLink	Advertisers can use Link Discovery to see understand and troubleshoot URL behavior.	Link Discovery
2023-07-03	SKAN	SSOT supports non-USD currencies.	SSOT currency

Prior updates

What's new Jan–June 2023

Published	Arena	Headline	Details and links
2023-06-21	Attribution	Full support for Meta’s aggregate event measurement (AEM) for remarketing	AEM deep link re-engagement attribution
2023-06-19	SKAN	Advertisers can use the SKAN Conversion Studio API to copy an existing SKAN schema to multiple iOS apps. They can also use the API to download a JSON format of an app's SKAN schema.	SKAN Conversion Studio API
2023-05-25	Attribution	Preload equal attribution priority is supported, meaning advertisers can set preload attribution to have the same attribution priority as deterministic clicks.	Preload referrer attribution
2023-05-15	OneLink	Customize QR codes with brand logos and colors using Smart Script	Smart Script QR code customization
2023-05-14	OneLink	Edit a collection of OneLink links via the Bulk Links management page	Bulk Links - editing links in a collection
2023-05-08	Overview dashboard	Overview dashboard can display data in timezone=UTC and currency=USD or in the app-specific timezone and local currency without affecting the app settings or other users	Overview dashboard localization
2023-05-07	SKAN	Modeled data for revenue LTV D7 now includes ad revenue	Revenue LTV
2023-05-03	OneLink	Smart Script 2.5.0: URL Parameters availability during internal website navigation	Smart Script internal website navigation
2023-05-03	Overview dashboard	Users can share their saved dashboard views with teammates to collaborate	Overview dashboard - Sharing a dashboard view
2023-05-03	DCR	DCR reports arrive via Data Locker (to GCS, AWS, BigQuery, Snowflake)	DCR - Creating attribution reports
2023-04-24	SKAN	Decode mode is available to update conversion values for SKAN 4	SKAN CV decode
2023-04-19	OneLink	Dedicated page for creating and managing OneLink links created in bulk	Bulk links management page
2023-04-10	Marketplace	New “Active Integrations” page in the Partner Marketplace that displays all active integrations for an account	Active integrations page
2023-04-04	Incrementality	Incrementality dashboard provides alerts for issues that might cause inaccurate incrementality measurement	Incrementality experiment alerts
2023-04-03	SKAN	SKAN 4 windows can be locked earlier than the default time periods	SKAN 4 lock window
2023-03-21	Attribution	Advertisers can measure view-through re-engagement conversions with Meta ads via AppsFlyer	Meta ads retargeting attribution
2023-03-13	ROI360	Ad revenue postbacks for ad networks are available	Ad revenue postbacks for ad networks
2023-03-13	OneLink	Save, edit, and duplicate OneLink Smart Scripts	OneLink Smart Script setup
2023-03-01	Data Locker	Support added for: BigQuery connector Adobe Experience Platform (AEP) integration	Data Locker for marketers
2023-02-21	Cohort	Create cohort reports based on weekly and monthly post-install data.	Cohort dashboard
2023-02-16	Attribution (CTV-to-mobile)	Configure cross-platform impressions to get the same attribution priority as a deterministic click.	CTV-to-mobile view-through attribution
2023-02-15	SKAN	SKAN 4 support in AppsFlyer	SKAN 4 support in AppsFlyer
2023-2-14	Overview dashboard	Customize KPI widgets and placement in the dashboard Display in-app event metrics as KPI widgets	Customizing dashboards
2023-02-01	Data Locker	Cohort analytics reports are available via Data Locker for marketing partners.	Data Locker reports for marketing partners
2023-01-16	Marketplace	The Partner Marketplace is a space for advertisers to find, connect and integrate with the right partners for them.	Marketplace - Overview
2023-01-16	OneLink	New Smart Banner performance tab lets you test, compare, and optimize the performance of Smart Banner creatives.	View Smart Banner performance
2023-01-16	SKAN	Revenue LTV models missing SKAN data to provide the full picture of revenue metrics from all attribution sources up to 7 days post-install. Available in the Overview dashboard SSOT view.	SKAN modeled data - Revenue LTV
2023-01-11	Incrementality \| Audiences	Simplified Incrementality experiment setup process with the single Measure Incremental Impact toggle in Audiences.	Running an Incrementality experiment

What's new July–Dec 2022

Published	Arena	Headline	Details and links
2022-12-21	Overview dashboard	Table can be exported, and grouped by 2 dimensions	Overview dashboard table
2022-12-21	OneLink	Redirections supported to Google Play custom store listings and AppsFlyer attribution/measurement	Redirecting to custom store product pages
2022-12-13	SDK	AppsFlyer supports the new MSA SDK version (V2.0)	Android OAID implementation in the SDK
2022-12-12	OneLink	The OneLink email-to-app user experience is available via CleverTap ESP	CleverTap ESP integration with AppsFlyer
2022-11-22	Active integrations	Installs can be attributed to partners running preload campaigns	Partners supporting preload referrer campaigns
2022-11-21	SKAN	SKAN Null Conversion Value Modeling is available in SKAN APIs.	SKAN aggregated performance report API SKAN aggregated postback arrival date API
2022-11-14	Audiences	Audiences can ingest in-app events sent server-to-server without any advertising or device ID, using the AppsFlyer ID.	Server-to-server events for mobile
2022-11-14	SKAN	Apps that report ad revenue can also get recommendations for their SKAN revenue configuration.	SKAN revenue recommendations
2022-11-14	CTV	CTV-to-CTV app campaign clicks and impressions are available in the Overview dashboard for supported partners	Overview dashboard for CTV
2022-11-13	CTV	Advertisers can measure organic and owned media campaigns for their Vidaa apps.	Vidaa integration
2022-11-13	CTV	Advertisers can measure organic and owned media campaigns for their PlayStation apps.	PlayStation integration
2022-11-10	SKAN	Agencies can access SSOT dashboard view	SSOT guide
2022-11-03	SKAN	Modeled null conversion values are available in the Overview dashboard SSOT view	SKAN modeled data
2022-09-21	SKAN	Get accurate, tailor-made conversion value recommendations for revenue reporting	Revenue recommendations
2022-09-19	Attribution	Xiaomi referrer attribution is supported	Multi-store Android attribution
2022-09-15	CTV	CTV-to-mobile-app attribution is supported	CTV-to-mobile-app view-through attribution
2022-09-14	Audiences	Advertisers can create segments of users based on their attributed media source in owned media	Audiences guide
2022-09-13	SKAN	Agencies access to SKAN Conversion Studio supported	SKAN Conversion Studio
2022-09-08	SKAN	Receive notifications about Google Ads and Meta ads SKAN integration failures	Notifications
2022-09-05	SKAN	SSOT dashboard supports the following new metrics: Revenue, ARPU, ROAS, ROI, gross profit	SSOT metrics
2022-09-04	Reporting	Access to Pull API raw data and aggregated reports are via the AppsFlyer developer hub	Pull API raw data Paull API aggregate data
2022-08-31	Account management	Duplicate and customize predefined roles	Creating custom roles
2022-08-31	SKAN	Get current conversion value schema via API	SKAN CV schema API for advertisers
2022-08-30	OneLink	Smart Script can be configured and generated in the AppsFlyer dashboard without developer assistance	Smart Script generator
2022-08-22	Data Locker	Data (some or all) can be sent to more than one connector via Data Locker	Data Locker - Multiple connections
2022-08-10	SKAN	Predict CV mappings can be viewed and used and Conversion Studio	Conversion Studio - Predict
2022-08-08	OneLink	New OneLink link creation flow	Overview OneLink templates OneLink links
2022-08-07	Audiences	New permissions model based on roles	User management
2022-08-02	OneLink	Smart Script supports impressions for view-through attribution	OneLink Smart Script impressions
2022-07-25	OneLink	New Branded Domains UI	Set up a Branded Domain in AppsFlyer
2022-07-20	App settings	New setting allows for improved reinstall detection for iOS	Reinstall detection for iOS
2022-07-07	ROI360	Cost ETL reports arrival times can be scheduled	Cost ETL
2022-07-10	Account management	See all supported operating systems when adding apps	Adding a new app

What's new Jan–June 2022

Published	Arena	Headline	Details and links
2022-06-27	Validation Rules	New app version condition: "Not in last"	Protect360 install conditions
2022-06-22	OneLink	View Smart Banner performance	View banner performance
2022-06-20	Validation Rules	New permissions for ad networks (to view) and agencies (to view and add) validation rules.	Validation Rules availability to ad networks and agencies
2022-06-07	DCR	Data Clean Room (DCR) is launched.	Data Clean Room overview
2022-06-02	Push API	Advertisers can automate API configuration, simplifying the setup process.	Push API streaming raw data
2022-06-01	CTV	Vizio is supported for CTV ad performance measurement.	Vizio integration with AppsFlyer
2022-05-31	Audiences	Ad Revenue data is available as part of the audience definition in Audiences	Audiences guide - secondary rules
2022-05-30	Data Locker	Cohort analytics reports are available via Data Locker for agencies.	Data Locker reports for agencies
2022-05-30	Data Locker	Data Locker customers can send reports to multiple destinations.	Multiple destinations
2022-05-26	SKAN	Activity window configuration can be set to any window and intervals up to 63 days.	Flexible Activity Window in Conversion Studio
2022-05-16	Account management	API method to add apps to your account	Add app API
2022-05-16	Partner integration	Multiple API methods enable our customers to automate partner integrations	Partner integration settings API
2022-05-16	SKAN	AppsFlyer aligns between installs attributed via SKAN and other methods to remove duplications and provide a complete performance picture.	Single Source of Truth (SSoT) guide for iOS attribution
2022-05-03	OneLink	Auto-renewable TTLs for short URLs created via OneLink API, bulk upload, and SDK	OneLink short URL TTLs automatically extend
2022-04-18	SKAN	New SRN advertising dimensions report with additional granularity available via Data Locker	SKAN raw data reports: SRN advertising dimensions
2022-04-18	OneLink	OneLink Smart Script V2.1+ can generate QR codes	Smart Script QR codes
2022-04-12	Incrementality	Important performance metrics added to the Incrementality dashboard, including: incremental ROAS (iROAS), cost per incremental action (CPiA), total incremental revenue, and more.	Incrementality guide
2022-03-22	SKAN/Overview dashboard	Overview dashboard gets iOS attribution data via multiple methods like IDFA, IDFV, SKAN, Apple Search Ads, etc., and gives a complete picture of app campaign performance.	[Beta] Single Source of Truth (SSoT) guide for iOS attribution
2022-03-21	SKAN	Set a rule specifying which CV measurement overrides another	Conversion Studio priority measurement
2022-03-14	OneLink	Smart Banners onboarding wizard	Simple, three-step onboarding wizarding for Smart Banners
2022-03-10	Audiences	Amplitude behavioral cohorts can be synced into an AppsFlyer Audience	Incoming partner connection—Amplitude
2022-03-09	SKAN	View modeled events and in-app revenue for null Conversion Values	Modeled metrics and null CV
2022-02-23	ROI360	Cost data can be sent to a Google Cloud Services (GCS) bucket.	Set up Cost ETL for GCS
2022-02-17	Reporting/ROI360	Keyword terms are available for Apple Search Ads	Apple Search Ads guide
2022-02-15	Data Locker for Partners/Protect360	Ad networks responsible for UA and retargeting can receive data regarding blocked clicks and impressions.	Protect360 reports for ad networks
2022-02-15	Security	Optionally limit the IP addresses from which API calls can be made to your AppsFlyer account	API allowlists
2022-02-09	My plan	Add web apps in My Apps	Web apps
2022-02-08	Partner integration	Partners can define and change the attribution links and postbacks they receive from AppsFlyer	Self-serve integration management for ad networks
2022-01-31	SKAN	Send SKAN iOS 15+ postback copies directly to selected endpoints	Send iOS postbacks via Push API
2022-01-26	SKAN	SKAN iOS 15+ insights in the SKAN dashboard	SKAN postback copy chart
2022-01-24	OneLink	Export CSV of OneLink URLs created in AppsFlyer	Export OneLink URLs
2022-01-19	OneLink	Smart Banners can display by device OS	Smart Banners for marketers
2022-01-10	User management	New permission model for advertisers based on roles	User management
2022-01-06	OneLink	OneLink Smart Script V2 with added ease of implementation and GTM support.	OneLink Smart Script V2 setup
2022-01-04	Protect360	Organic fraud data displays in Protect360 and ProtectLITE dashboards.	Protect360 dashboard ProtectLITE dashboard
2022-01-02	Raw data export	Duplicate and edit raw data reports. This is especially useful for those who regularly run the same reports.	Raw data export

What's new July–Dec 2021

Published	Arena	Headline	Details and links
2021-12-27	Security center	Central location to review your account security status and manage the features that keep your data safe.	Security center
2021-12-22	SKAN	SKAN Overview dashboard includes attributed touch-type data (click-through and view-through)	SKAN overview dashboard
2021-12-20	OneLink	Customize QR codes by adding a logo or changing colors	Customize QR codes
2021-12-16	Incrementality	Incrementality solution accounts for users exposed to the ad.	Reach-based incrementality
2021-12-16	Reporting	Generate multiple raw data reports	Generate multiple raw data reports in parallel. Separate pages for raw data and aggregated data report export. This feature is being rolled out gradually to all customers
2021-12-14	SKAN	Aggregated performance API enhancement	Dimensions added: Date, adset, adset ID, ad, ad ID Metrics added: Attribution flag, click-through installs, view-through installs, null conversion value rate
2021-12-14	SKAN	Aggregated postbacks API enhancement	Dimensions added: Date, adset, adset ID, ad, ad ID, fidelity type
2021-12-13	Analytics	Overview dashboard additional dimensions	Dimensions added: [Android] Install app store: useful for apps available in 3rd-party app stores [iOS] Custom product pages (CPP)
2021-12-13	OneLink	Redirections to App Store custom product pages and AppsFlyer attribution/measurement)	Redirecting to App Store custom product pages
2021-12-12	Partner integration	Conditional in-app event postbacks	Limit the events sent to partners
2021-12-09	Partner integration	Yahoo! Japan search ads	Updated integration
2021-12-06	OneLink	Deferred deep linking for iOS Private Relay	Deferred deep linking with iOS Private Relay
2021-12-01	SKAN	Additional dashboard dimensions	SKAdNetwork (SKAN) overview dashboard by AppsFlyer
2021-11-30	Ad revenue	Send AppsFlyer real-time ad revenue impression-level data from Admob	Admob impression-level ad revenue reporting by SDK
2021-11-23	Audiences	Import audiences to AppsFlyer from 1st-party platforms	Import Audiences V2
2021-11-22	OneLink	Create OneLink custom links in bulk	OneLink bulk link creation
2021-11-16	CTV	AppsFlyer provides Roku CTV app metrics	Roku integration with AppsFlyer
2021-11-15	TikTok integration	View-through attribution (VTA) privacy update	Until now TikTok VTA raw data was completely restricted. Going forward, the media source, channel, attributed touch type, and attributed touch time are available. See TikTok raw data
2021-11-15	Data Locker	Data availability in AppsFlyer buckets is changing to 14 days	Starting January 3, 2022, the data availability window of data in a bucket owned by AppsFlyer is 14 days. Until now it was 30 days.
2021-11-10	SKAdNetwork (SKAN)	SKAN reporting using postback arrival date	SKAN dashboard and aggregated reporting can be filtered by either the postback arrival date or the install date.
2021-11-08	Protect360	Protect360 and ProtectLITE dashboards show click and impression capping data	P360 dashboard ProtectLITE dashboard
2021-11-03	Data Locker	Data freshness improved by more than 50%	Data Locker for advertisers
2021-11-03	OneLink	OneLink API dashboard with usage data	OneLink API
2021-11-03	Overview dashboard	Overview V2 dashboard side-by-side view shows SKAN attributions alongside AppsFlyer attributions	SKAN and AppsFlyer side-by-side attribution metrics in the Overview V2.0 dashboard
2021-10-27	Cohort aggregated data	Aggregated data of all the elements in the advertising hierarchy.	Cohort analytics in Data Locker
2021-10-26	Meta ads attribution and raw data	Support for data provided by Meta ads via the Google Install Referrer	Get Meta ads attribution raw data via Google Install Referrer
2021-10-13	Notification center	Get notifications about AppsFlyer-business critical events	Notification center
2021-10-12	Validation Rules	Remove unneeded in-app events	Validation rules for app owners
2021-10-04	Protect360	Retargeting fraud available in Protect360 dashboard	Protect360 dashboard
2021-09-29	Attribution	Preinstall attribution via Google Play Auto Install (PAI)	Original Device Manufacturers (OEMs), mobile carriers, and app discovery platforms preinstall apps on devices before they reach the user. AppsFlyer attributes to the preinstall campaign.
2021-09-29	SKAN	Apple direct iOS postback	Starting iOS 15, advertisers instruct iOS to send a copy of the postback directly to AppsFlyer.
2021-09-09	SKAN	Conversion Studio	Flexible SKAdNetwork (SKAN) conversion value configuration
2021-09-02	Data Locker	Parquet	Select from Parquet or CSV file format
2021-08-30	SKAN	Country code enrichment	Ad network partners enrich SKAN postbacks with the country code associated with a campaign
2021-08-25	Smart Banners	Unified attribution for Smart Banners	Smart Banners support multiple media sources for attribution
2021-08-23	SKAN	Full flexibility to measure anything using SKAN	Use SKAN Conversion Studio to create your SKAN conversion value mapping. Select any combination of revenue, engagement, and conversion. Extend the activity window to 72 hours.
2021-08-23	OneLink/Attribution	Create a domain allowlist to protect your links from fraud	Redirect allowlist (previously, Allowed link domains)
2021-08-18	OneLink	Onboarding wizard	OneLink onboarding wizard for first-time users
2021-08-15	SKAdNetwork	Meta ads integration	Integration enhancement providing improved raw data availability
2021-08-02	OneLink	Customize OG tags	Create social media previews
2021-07-20	SKAdNetwork	Integration with Google	Google SKAdNetwork reporting
2021-07-19	Reporting	SKAdNetwork support for agencies	SKAdNetwork agency attribution by AppsFlyer
2021-07-14	Reporting	Report availability	Aggregated attribution report
2021-07-14	Reporting	Feature availability	Reports delivered to partners via Data Locker
2021-07-08	Audiences	New UI design	Audiences
2021-07-07	ROI360	Add agency fees to total ad cost	Agency fee rules
2021-07-04	Push API	SKAdNetwork support	SKAdNetwork messages sent via Push API

What's new Jan–June 2021

Published	Feature/arena	What's new	Article links & details
2021-06-27	Protect360	See the types of fraud your traffic experiences	Fraud reasons chart
2021-06-27	Smart Banners	Add parameters after banner displays	updateParams method
2021-06-17	Data Locker	Advertisers can choose to receive all account apps in one file or separate reports per app.	Data Locker—Unified or segregation by app
2021-06-16	Raw data	Field order	Select the field order in reports. Use the Legacy option to get reports using the sequence in the legacy export data page.
2021-06-14	SDK information dashboard	iOS 14 and ATT metrics	SDK information (version & consent) dashboard.
2021-06-07	SKAdNetwork	Custome decode revenue ranges	Support revenue ranges. This includes a change in the CSV format. Custom conversion with revenue ranges.
2021-06-02	Active integrations	Attribution link	Save the current attribution link for a given partner for reuse or modifications in the future.
2021-06-02	My plan / Invoices	Conversion usage reports	Customers can now download reports of the conversions charged to their plan—detailed by app, day, media source, and conversion type. AppsFlyer invoices and usage reports
2021-05-27	Protect360	Protect360 installs dashboard displays hijacked installs attribution corrections data	Hijacked installs attribution correction chart
2021-05-20	Developer hub	Dev hub has SDK implementation recipes for developers to easily follow	Developer hub recipes
2021-05-20	Protect360	Validation Rules can be managed via API	Validation Rules API
2021-05-19	OneLink	OneLink can redirect to third-party app stores	OneLink redirection to third-party app stores
2021-05-13	Data Locker	SKAdNetwork reports	SKAdNetwork reports are available in your bucket (AWS or GCS) without need for a Data Locker subscription.
2021-05-12	Aggregated Advanced Privacy (AAP)	Click and impression reports	Data available via click and impression reports is limited by AAP rules.
2021-05-11	Protect360	Validation rule estimated impact	View validation rule impact
2021-04-26	Aggregated Advanced Privacy (AAP)	Initial release	Aggregated Advanced Privacy (AAP) restricts user-level attribution data for non-consenting users running iOS 14.5+
2021-04-20	Protect360	Fraudulent installs and sessions from retargeting campaigns are blocked	Protect360 raw data reports—retargeting
2021-04-04	Ad revenue	New monetization network aggregate reporting API	Ad revenue monetization network aggregate reporting API
2021-03-08	Protect360	New ProtectLITE dashboard for customers without Protect360	ProtectLITE dashboard and reporting
2021-03-04	Raw data	New Export data page now available to ad networks and agencies	Export data page raw-data reports (V2)
2021-03-01	PBA	Brand bundles with more than one mobile app per platform	PBA brand bundles and settings
2021-02-17	Attribution	Minimum time between sessions	Bulletin: Minimum time between sessions Change in session measurement calculation Advertisers have full control to configure minimum time between sessions (per app) based on what best suits their users' behavior and interaction style with the app
2021-02-16	SKAdNetwork	Custom conversion mapping (decode)	Custom conversion value decode for SKAdNetwork
2021-02-16	SKAdNetwork	Support for S2S in-app events	SKAdNetwork Solution guide: Report events by server-to-server API
2021-02-16	Active integrations	Apple Ads Attribution API (AdServices)	Bulletin: Action required—Apple Search Ads integration The AdServices framework allows attribution to Apple Search Ads for all App Tracking Transparency (ATT) permission states: Complies with iOS 14 user-data privacy policy Does not utilize IDFA
2021-02-03	Help and support	Resource Center	The AppsFlyer Help menu now consolidates extensive help resources all in a single location: Access to the Help Center Product updates Reports and guides Submission of help requests to the Support team
2021-01-25	My apps	Streamlined process for adding an app	Adding a new app
2021-01-25	SKAdNetwork	Meta ads and AppsFlyer SKAdNetwork interoperability	Interoperability enables Meta ads to share SKAdNetwork postback data with AppsFlyer and enables us to share your conversion value measurement bits (mapping) with Meta ads. Coming soon: Visibility of SKAdNetwork attribution data for Meta ads in AppsFlyer
2021-01-18	OneLink	Smart Banner design options	Smart Banners have new design options and are more responsive to different browsers/devices. Banner previews are available per device.
2021-01-18	ROI360/Ad revenue	Integrations status dashboard	Dashboard to view status for cost and ad revenue integrations
2021-01-13	SKAdNetwork	X Ads integration	SKAdNetwork attribution data for X Ads available in AppsFlyer starting 10-Jan-2021
2021-01-13	SKAdNetwork	Transaction ID sharing with partners	Enhanced postback-to-partners engine to allow sharing of transaction ID as part of the integration postback template Advertisers have full control to turn sharing on/off (per app per partner).
2021-01-11	Cohort dashboard	Cohort report hourly granularity	Cohort dashboard
2021-01-06	Android referrer matching	Samsung Galaxy Store	Setting up multi-store Android attribution

What's new July–Dec 2020

Published	Feature/arena	What's new	Article links & details
2020-12-23	SKAdNetwork	SKAdNetwork raw data reports	SKAdNetwork raw data reports via Data Locker
2020-12-23	SKAdNetwork	Pull API	SKAdNetwork postback aggregate reporting API
2020-12-23	Protect360	Single raw data report for blocked installs	A single source of truth for all blocks, whether resulting from: Validation rules (targeting and Protect360); or Protect360 engine
2020-12-23	Protect360	Validation Rules	New install condition available, providing option to block installs from out-of-store/out-of-Google Play
2020-12-21	Active Integrations	Deactivate unused integrations	Partner activation/deactivation
2020-12-17	OneLink	Smart Script	OneLink Smart Script—Web-to-app URL generator
2020-12-10	Data sharing with ad networks	Advanced privacy	Advanced privacy data sharing settings
2020-12-09	Data Locker	Write data to your bucket	Advertisers select between an AppsFlyer bucket or their own bucket
2020-12-07	Protect360	Validation Rules	Validation Rules page has a new layout and design, and increased functionality/options.
2020-11-23	Protect360	Post-attribution data	Post-attribution reports display valid contributor for hijacked installs/in-app events.
2020-11-11	OneLink	Link validator	OneLink templates let AppsFlyer automatically generate the files to verify your domain for Universal Links and App Links. Test using the link validator.
2020-11-04	OneLink	deep_link_paramater	Simplifies OneLink setup and reduce the need for af_dp in deep linking
2020-11-04	Activity dashboard	Events activity chart	Activity dashboard in-app events available in the chart
2020-11-02	Audiences	User attributes	Segment audiences using your first-party data.
2020-10-29	App Clips	App Clips integration	Apple App Clips integration with iOS SDK and OneLink
2020-10-21	Incrementality	Product launch	Measure remarketing campaigns
2020-10-19	Raw data	Get 1M records	Reports return up to 1M records
2020-10-19	Aggregate data	SKAdNetwork aggregate data report	Available via report download
2020-10-11	In-app event sending to partners	Bulk action settings	Configure multiple events
2020-10-06	Team member permissions	Geo & media source limitations	Admins can restrict team member access to specific Geos and Media sources
2020-10-05	Audit logs	Audit log for API calls	Download audit logs
2020-10-01	Attribution	Web campaign-to-app attribution	App users who converted through a campaign that leads to a website are attributed via Web campaign-to-app attribution.
2020-09-30	Active integrations	Sort by relevance	On opening the page, the partner list is sorted by relevance
2020-09-30	Attribution	Fields and features	View-through probabilistic attribution for non-SRNs Retargeting inactivity period Conversion and campaign type fields in raw data
2020-09-23	Data exchange	Agency raw-data access	Advertisers grant agencies raw-data access
2020-09-23	PBA	Web SDK integration testing	Immediate web SDK integration tests
2020-09-17	Ad revenue	Partner integration update	AdMob integration is available to all clients. AdSense deprecation: October 30, 2020.
2020-09-15	ROI360 cost API	Status page	API cost integration page in AppsFlyer
2020-09-13	Active integrations	Indicators	Active indicators for agency accounts
2020-09-09	Platform	Get app list API	Advertisers get the list of apps housed in their account Ad networks get the list of apps accessible to them by capability
2020-09-09	ROI360	Cost ETL (beta)	Aggregated campaign cost in a bucket
2020-09-07	Audiences	Google Ads integration	Integrate with UACe and DV360
2020-09-03	ROI360	Product launch	Expend cost aggregation
2020-09-02	Platform	2FA authentication	2FA self-service
2020-09-01	Ad revenue	Product enhancement	Aggregate ad revenue reported as the day of the ad display event.
2020-08-31	Protect360 & validation rules	Postbacks	Advertisers: Events postback setup Partners: Rejected postbacks Partners: Setup guide Partners: Postback macros
2020-08-31	SKAdNetwork	Simulation dashboard	SKAd simulation
2020-08-26	Cost integration	Additional partners, additional parameters	Tencent, WeChat, CrossInstall, Ad Action Interactive, Global Wide Media, Youappi Retargeting, Dataseat, Pinsight, Appgrowth, Point2Web, KPM BORO, Domobc DSP
2020-08-23	Cohort	Real-time	Real-time cohort
2020-08-20	PBA	Google Ads integration	Google Ads web campaign data
2020-08-18	PBA	In-app events in conversion paths	Conversion paths
2020-08-04	iOS SDK V6 (beta)	iOS 14 support, IDFA changes	Migration Guide to AppsFlyer SDK 6.0 beta Integration Guide for AppsFlyer SDK 6.X
2020-08-04	Android referrer matching	Huawei app store	Referrer matching for alternative Android stores
2020-07-30	Protect360	Raw data reports via API for Ad networks	Blocked and post-attribution fraud reports via API for ad networks
2020-07-29	PBA web SDK	Compliance consent banner support	Set user opt-in/opt-out preferences
2020-07-28	PBA dashboard filter options	Enhanced filter pane	Unified design for all PBA dashboards
2020-07-21	App transfer	Self-service app transfer	Transfer app ownership
2020-07-20	Meta ads limited data use	CCPA compliance	Control Meta ads data use for California residents
2020-07-14	Cohort	Saved reports	Define a report and save it for later use
2020-07-14	Deferred deep linking	Google Ads	Deeplinking with Google Ads
2020-07-14	Retargeting sessions	Availability of metrics and raw data	Retargeting sessions are currently available in Cohort retargeting and unified view, and via Data Locker
2020-07-07	Protect360	Post-attribution reports via the Export Data page	Post-attribution installs post-attribution in-app events reports available via the Export Data page in addition to Pull API.
2020-07-01	People-Based Attribution	Web-to-App dashboard	Added Web-to-App installs metric (organic and non-organic installs) with context to overall installs Includes: Paid installs (previously only organic and owned) Reinstalls and retargeting re-installs

What's new Jan–June 2020

Published	What's new	Feature	Article links & details
2020-06-30	Product enhancement	OneLink & Link management	Improved setup process and simplified guides
2020-06-18	Report availability	Protect360	Post-attribution installs report available via Data Locker
2020-06-17	Product enhancement	Ad revenue	User-level ad revenue reported as the day of the ad display event.
2020-06-17	Product enhancement	Out-of-store attribution links	Set out-of-store default download URL for attribution links
2020-06-15	Product enhancement	Smart Banners	Simpler user interface, banner groups, and rules-based geo, scheduling, and URL path.
2020-06-10	New raw-data report	PBA	Conversion paths raw-data via Data Locker
2020-06-08	Commercial	Pricing plans	Pricing plans: Zero, growth, and enterprise
2020-06-08	Product enhancement	Protect360	Post-attribution in-app event report via Pull API.
2020-06-02	Partner integration	Cost	X Ads cost integration by API
2020-05-27	Security	Team member permissions	Restrict team members from adding or editing integrated partners.
2020-05-19	Product enhancement	Social media landing pages	Creative templates
2020-05-13	Product enhancement	Cohort	ROAS metric available. Calculated as revenue / cost. Available in the user interface and API
2020-05-13	Product enhancement	Cohort	User-level ad revenue reported as the day of the ad display event.
2020-05-12	New product	People-based Attribution	Server-to-server events API for PBA (Web-S2S)
2020-05-04	Payment methods	AppsFlyer account	Payments to AppsFlyer
2020-05-07	Product enhancement	Analytics	Activity dashboard: option to measure Activity KPI between different periods Live Alerts: open to unlimited number of alerts to all customers. Custom Dashboard: Covid-19 template and option within the widget creation to reflect date range of pre-covid19 period.
2020-04-28	Product enhancement	GDPR API	Request failure messages in GDPR
2020-04-27	New Product	People-based Attribution	Conversion Paths dashboard
2020-04-19	Change to data availability	Raw data	What is the restricted media source
2020-04-06	New Product	Cohort reporting API	Get Cohort data by API
2020-03-26	Product enhancement	Master API/Protect360	Align Protect360 KPIs in Master API
2020-03-25	Product enhancement	Ad revenue API test connection	Test connection on enabling ad revenue API
2020-03-25	New raw data reports	Ad revenue	Ad revenue raw data available via the Export data page and Pull API.
2020-03-24	Product enhancement	Push API V2.0	Filter by in-app events
2020-03-20	Product launch	Branded links	Use your domain to brand OneLink links
2020-03-09	Product enhancement	Smart Banners	Supporting mobile web UTM parameters for attribution
2020-03-03	Reporting enhancement	Aggregate dashboards, reporting APIs	Cost by (grouped by) Site ID for Applovin now supported. The group by Site ID enhancement will be rolled out to additional integrated partners going forward.
2020-02-25	Product enhancement	Audiences	Create audiences based on the app owners Customer user ID. Group in-app events made by a single user across devices
2020-02-24	Data delivery	Push API V2.0	Field list aligned with AppsFlyer raw data V5.0 specification 40 additional attribution fields Selectable fields Migration guide Push API V1.0 sunset will be on August 31, 2020.
2020-02-24	Product enhancement	Validation rules	New targeting rule - campaign name Apply targeting validation rules to agency traffic
2020-02-18	Partner postback granularity	Active integrations postback settings	In-app postback sending options at the in-app level
2020-02-16	Dashboard enhancement	Active integrations Cost tab	Deleting integrated partner cost account credentials (OAUTH)
2020-02-09	Article revamp	Subscription attribution—Overview	Contains detailed procedures on integrating Google Play Developer API and Apple Status Update Notification to send subscription-related in-app events to AppsFlyer.
2020-02-09	Article update	iOS SDK integration guide	Updated integration instructions with new code snippets to support iOS 13 and scene delegate.
2020-02-06	Raw data fields	Data delivery tools	Additional fields: Apple store reinstall, Keyword ID
2020-01-30	Partner integration	Adobe Launch SDK	Full end-to-end instructions for integrating Adobe Launch SDK.
2020-01-28	Dashboard enhancement	Cohort	Cohort unified view. View combined UA and retargeting (re-engagement/re-attribution) campaign performance in a single report
2020-01-27	Retargeting enhancement	X Ads DoubleClick	Configure different lookback windows for re-engagement (click-through and view-through) Enable/disable view-through for re-engagement (separate from the install settings).
2020-01-22	Partner integration enhancement	TikTok for Business	Cost API available
2020-01-15	Article revamp	React Native Plugin	Improved structure and detail in the React Native Plugin guide
2020-01-15	Dashboard enhancement	Overview dashboard	Changing campaign names
2020-01-14	New article	Attribution best practice	Attributing podcasts
2020-01-14	Dashboard enhancement	Retargeting	Additional KPI: Ad network impressions
2020-01-14	Partner integration enhancement	Apple Search Ads	Support multi Apple Search ads accounts
2020-01-14	Data delivery enhancement	Data Locker	Organic uninstalls report
2020-01-14	Raw data fields	Data delivery tools	Additional fields: Deeplink URL, Device download time, OAID
2020-01-12	Data delivery enhancement	People-based Attribution raw data	New web-to-app raw data report
2020-01-08	Attribution enhancement	Smart Banners	Set smart banner media source attribution: Fixed value Value derived from UTM parameters
2020-01-07	SDK integration	People-based Attribution, Smart Banners	Implement both People-based Attribution and Smart Banners using one web SDK.
2020-01-06	SDK integration	Ad revenue attribution	Get user-level ad revenue from MoPub by SDK in the app (open beta)
2020-01-01	User interface	API access	Location of the Pull API key

What's new July–Dec 2019

Published	Type	Where	What
2019-12-23	New ESP integration	Iterable ESP	New ESP integration
2019-12-23	Dashboard enhancement	Cohort	Conversion time trend — view performance of a selected KPI over time
2019-12-16	Data delivery	Push API V2.0	Field list aligned with AppsFlyer raw data V5.0 specification 40 additional attribution fields Migration guide
2019-12-12	Data delivery	Protect360	Post attribution Pull API
2019-12-11	Dashboard enhancement	Ad revenue attribution	User-level revenue attribution User-level ad revenue with ironSource
2019-12-04	Attribution enhancement	OneLink API	API creation rate limit increased to 250k. Option to generate shortlinks with branded links.
2019-12-02	Dashboard product launch	Ad Spend Ingestion	Ad Spend Ingestion provides advertisers with 100% coverage of their spend reporting needs. Advertisers are able to record the ad spend (cost) from media sources that don't report spend by API or click. Ad Spend Ingestion for ad networks
2019-11-27	New article	Owned media	Texting desktop users a link to your mobile app
2019-11-19	Data delivery enhancement	Data Locker	Retargeting impressions report
2019-11-18	Product enhancement	Link management	Landing page for social apps
2019-11-18	Dashboard enhancement	Overview dashboard	Change Meta ads campaign names
2019-11-13	Dashboard enhancement	Activity dashboard	Metric KPIs display in real-time Average KPIs are updated daily
2019-11-12	SDK major release	SDK V5.0 V5.0 Release notes iOS guide Android guide	Alignment of method names in iOS and Android SDKs Improve conversion data response times to <3 seconds in 99% of cases
2019-11-11	Dashboard enhancement Keyword cost	Apple Search Ads	Aggregate keyword cost data is available in Cohort, Pivot, and Master API. Dimension: Date, Campaign, Adset, Ad Historical data: From October 13, 2019
2019-11-07	Attribution SRN Deferred deep linking	Snapchat	Implement deferred deep linking in Snaphchat
2019-11-05	Access for agencies	Protect360	Protect360 is accessible to agencies. Advertiser permission required.
2019-10-22	Product release	People-based Attribution (PBA)	Initial product release. PBA is a unified view of customers' journeys no matter the channel, platform, or device.
2019-10-22	Article revamp	iOS SDK Guide for developers	Improved structure and format A new API reference section, with Objective-C and Swift examples
2019-10-16	Product enhancement	Audiences	Control groups functionality
2019-10-06	Plugin	Flutter	Flutter UI toolkit for building natively compiled apps using a single codebase
2019-10-10	Integration enhancement	Meta ads	Support for Meta ads pre-defined events
2019-09-24	Access for agencies	Cohort analytics	Cohort is accessible by agencies. Advertiser permission required.
2019-09-24	Product enhancement	Custom link management	Instagram deep linking support
2019-09-18	Integration enhancement	Google Ads	Retargeting with configurable lookback re-engagement windows