What's new in AppsFlyer

All the improvements and changes listed in one place. 

AppsFlyerWhatsNew.gif

 

July-Dec 2020
Published Feature/arena What's new Article links & details
2020-11-11 OneLink Link validator OneLink templates let AppsFlyer automatically generate the files to verify your domain for Universal Links and App Links. Test using the link validator.
2020-11-04 OneLink deep_link_paramater Simplifies OneLink setup and reduce the need for af_dp in deep linking
2020-11-04 Activity dashboard Events activity chart Activity dashboard in-app events available in the chart
2020-11-02 Audiences User attributes Segment audiences using your first-party data.
2020-10-29 App Clips App Clips integration Apple App Clips integration with iOS SDK and OneLink
2020-10-21 Incrementality Product launch Measure remarketing campaigns
2020-10-19 Raw data Get 1M records  Reports return up to 1M records
2020-10-19 Aggregate data SKAdNetwork aggregate data report Available via report download
2020-10-11 In-app event sending to partners Bulk action settings Configure multiple events 
2020-10-06 Team member permissions Geo &  media source limitations Admins can restrict team member access to specific Geos and Media sources
2020-10-05 Audit logs Audit log for API calls Download audit logs
2020-10-01 Attribution Web campaign-to-app attribution App users who converted through a campaign that leads to a website are attributed via Web campaign-to-app attribution.
2020-09-30 Integrated partners Sort by relevance On opening the page, the partner list is sorted by relevance
2020-09-30 Attribution Fields and features
2020-09-23 Data-exchange Agency raw-data access

Advertisers grant agencies raw-data access

Advertiser

Agency

2020-09-23 :pba: PBA Web SDK integration testing

Immediate web SDK integration tests

2020-09-17 Ad revenue Partner integration update

blobid0.png AdMob integration is available to all clients.

AdSense deprecation: October 30, 2020. 

2020-09-15 Xpend cost API Status page API cost integration page in AppsFlyer
2020-09-13 Integrated partners Indicators Active indicators for agency accounts
A2020-09-09 Platform Get app list API

Advertisers get the list of apps housed in their account

Ad networks get the list of apps accessible to them by capability

2020-09-09 Xpend Cost ETL (beta)  Aggregated campaign cost in a bucket
2020-09-07 :audiences-2020:Audiences Google Ads integration Integrate with UACe and DV360 
2020-09-03 Xpend Product launch Expend cost aggregation
2020-09-02 Platform 2FA authentication 2FA self-service
2020--09-01 Ad revenue Product enhancement Aggregate ad revenue reported as the day of the ad display event.
2020-08-31 :p_360: Protect360 & validation rules Postbacks

Advertisers: events postback setup
Partners: Rejected postbacks
Partners: setup guide
Partners: Postback macros

2020-08-31 SKAdNetwork Simulation dashboard

SKAd simulation

202-08-26 Cost integration Additional partners, additional parameters 

Tencent, WeChat, CrossInstall, Ad Action Interactive, Global Wide Media, Youappi Retargeting, Dataseat, Pinsight, Appgrowth, Point2Web, KPM BORO, Domobc DSP

2020-08-23 Cohort Real-time Real-time cohort
2020-08-20 :pba: PBA Google Ads integration Google Ads web campaign data
2020-08-18 :pba: PBA In-app events in conversion paths  Conversion paths
2020-08-04 iOS SDK V6 (beta) iOS 14 support, IDFA changes
2020-08-04 Android referrer matching

Huawei app store

Referrer matching for alternative Android stores
2020-07-30 :p_360: Protect360

Raw data reports via API for Ad networks

Blocked and post-attribution fraud reports via API for ad networks
2020-07-29 :pba: PBA web SDK

Compliance consent banner support 

Set user opt-in/opt-out preferences
2020-07-28 :pba: PBA dashboard filter options

Enhanced filter pane

Unified design for all PBA dashboards
2020-07-21 App transfer

Self-service app transfer

Transfer app ownership
2020-07-20 Facebook limited data use

CCPA compliance

Control data use by Facebook of Californian residents
2020-07-14 Cohort

Saved reports

Define a report and save it for later use
2020-07-14 Deferred deep linking

Google Ads

Deeplinking with Google Ads
2020-07-14 Retargeting sessions

Availability of metrics and raw data

Retargeting sessions are currently available in Cohort retargeting and unified view, and via Data Locker
2020-07-07 :p_360: Protect360

Post-attribution reports via the Export Data page

Post-attribution installs post-attribution in-app events reports available via the Export Data page in addition to Pull API.
2020-07-01 :pba: People-Based Attribution Web-to-App dashboard 
  • Added Web-to-App installs metric (organic and non-organic installs) with context to overall installs
  • Includes:
    • Paid installs (previously only organic and owned)
    • Reinstalls and retargeting re-installs

What's new Jan-June 2020

Jan-June 2020
Published What's new Feature Article links & details
2020-06-30 Product enhancement

OneLink & Link management

Improved setup process and simplified guides
2020-06-18 Report availability

Protect360

Post-attribution installs report available via Data Locker
2020-06-17 Product enhancement

Ad revenue

User-level ad revenue reported as the day of the ad display event.
2020-06-17 Product enhancement

Out-of-store attribution links

Set out-of-store default download URL for attribution links
2020-06-15 Product enhancement

Smart Banners

Simpler user interface, banner groups, and rules-based geo, scheduling, and URL path.
2020-06-10 New raw-data report

PBA

Conversion paths raw-data via Data Locker
202-06-08 Commercial  Pricing plans Pricing plans: Zero, growth, and enterprise
2020-06-08 Product enhancement

Protect360

Post-attribution in-app event report via Pull API. 
2020-06-02 Partner integration

Cost

Twitter cost integration by API
2020-05-27 Security

Team member permissions

Restrict team members from adding or editing integrated partners.
2020-05-19 Product enhancement

Social media landing pages

Creative templates
2020-05-13 Product enhancement

Cohort

ROAS metric available. Calculated as revenue / cost. Available in the user interface and API
2020-05-13 Product enhancement Cohort User-level ad revenue reported as the day of the ad display event.
2020-05-12 New product People-based Attribution Server-to-server events API for PBA (Web-S2S)
2020-05-04 Payment methods AppsFlyer account Payments to AppsFlyer
2020-05-07 Product enhancement Analytics 
  • Activity dashboard: option to measure Activity KPI between different periods
  • Live Alerts: open to unlimited number of alerts to all customers.
  • Custom Dashboard: Covid-19 template and option within the widget creation to reflect date range of pre-covid19 period.
2020-04-28  Product enhancement GDPR API

Request failure messages in GDP

2020-04-27 New Product People-based Attribution

Conversion Paths dashboard

2020-04-19 Change to data availability Raw data

What is the restricted media source

2020-04-19 Client action required to receive data Facebook user-level data

Facebook updated Advanced Mobile Measurement (AMM) Terms of Service

2020-04-06 New Product Cohort reporting API Get Cohort data by API
2020-03-26 Product enhancement Master API/Protect360
2020-03-25 Product enhancement Ad revenue API test connection

Test connection on enabling ad revenue API

2020-03-25 New raw data reports Ad revenue

Ad revenue raw data available via the Export data page and Pull API. 

2020-03-24 Product enhancement Push API V2.0

Filter by in-app events

2020-03-20 Product launch Branded links Use your domain to brand OneLink links
2020-03-09 Product enhancement Smart Banners Supporting mobile web UTM parameters for attribution
2020-03-03 Reporting enhancement Aggregate dashboards, reporting APIs
  • Cost by (grouped by) Site ID for Applovin now supported.
  • The group by Site ID enhancement will be rolled out to additional integrated partners going forward. 
2020-02-25 Product enhancement Audiences Create audiences based on the app owners Customer user ID. Group in-app events made by a single user across devices
2020-02-24 Data delivery  Push API V2.0
  • Field list aligned with AppsFlyer raw data V5.0 specification
  • 40 additional attribution fields
  • Selectable fields
  • Migration guide
  • Push API V1.0 sunset will be on August 31, 2020. 
2020-02-24 Product enhancement Validation rules
2020-02-18 Partner postback granularity Integrated partners postback settings In-app postback sending options at the in-app level
2020-02-16 Dashboard enhancement Integrated partners Cost tab

Deleting integrated partner cost account credentials (OAUTH)

2020-02-09 Article revamp Subscription attribution guide

Contains detailed procedures on integrating Google Play Developer API and Apple Status Update Notification to send subscription-related in-app events to AppsFlyer.

2020-02-09 Article update iOS SDK integration guide

Updated integration instructions with new code snippets to support iOS 13 and scene delegate.

2020-02-06 Raw data fields Data delivery tools 

Additional fields: Apple store reinstall, Keyword ID

2020-01-30 Partner integration Adobe Launch SDK

Full end-to-end instructions for integrating Adobe Launch SDK.

2020-01-28 Dashboard enhancement Cohort

Cohort unified view. View combined UA and retargeting (re-engagement/re-attribution) campaign performance in a single report

2020-01-27 Retargeting enhancement

Twitter

DoubleClick

  • Configure different lookback windows for re-engagement (click-through and view-through)
  • Enable/disable view-through for re-engagement (separate from the install settings).
2020-01-22 Partner integration enhancement TikTok ads

Cost API available

2020-01-15 Article revamp React Native Plugin

Improved structure and detail in the React Native Plugin guide

2020-01-15 Dashboard enhancement Overview dashboard

Changing campaign names 

2020-01-14 New article Attribution best practice 

Attributing podcasts

2020-01-14 Dashboard enhancement Retargeting

Additional KPI: Ad network impressions 

2020-01-14 Partner integration enhancement Apple Search Ads

Support multi Apple Search ads accounts

2020-01-14 Data delivery enhancement Data Locker

Organic uninstalls report

2020-01-14 Raw data fields Data delivery tools 

Additional fields: Deeplink URL, Device download time, OAID

2020-01-12 Data delivery enhancement People-based Attribution raw data

New web-to-app raw data report

2020-01-08 Attribution enhancement Smart Banners

Set smart banner media source attribution:

  • Fixed value
  • Value derived from UTM parameters
2020-01-07 SDK integration People-based Attribution, Smart Banners Implement both People-based Attribution and Smart Banners using one web SDK.
2020-01-06 SDK integration Ad revenue attribution  Get user-level ad revenue from MoPub by SDK in the app (open beta)
2020-01-01 User interface API access Location of the Pull API key

What's new July-Dec 2019

July-Dec 2019
Published Type Where What
2019-12-23 New ESP integration Iterable ESP New ESP integration
2019-12-23 Dashboard enhancement Cohort Conversion time trend — view performance of a selected KPI over time
2019-12-16 Data delivery  Push API V2.0
  • Field list aligned with AppsFlyer raw data V5.0 specification
  • 40 additional attribution fields
  • Migration guide
2019-12-12 Data delivery  Protect360 Post attribution Pull API 
2019-12-11 Dashboard enhancement Ad revenue attribution
2019-12-04 Attribution enhancement OneLink API
  • API creation rate limit increased to 250k.
  • Option to generate shortlinks with branded links.
2019-12-02 Dashboard  product launch

Ad Spend Ingestion

  • Ad Spend Ingestion provides advertisers with 100% coverage of their spend reporting needs.
  • Advertisers are able to record the ad spend (cost) from media sources that don't report spend by API or click.
  • Ad Spend Ingestion for ad networks
2019-11-27 New article

Owned media

Texting desktop users a link to your mobile app

2019-11-19 Data delivery enhancement

Data Locker

Retargeting impressions report 

2019-11-18 Product enhancement

Link management

Landing page for social apps

2019-11-18 Dashboard enhancement

Overview dashboard 

Change Facebook Ads campaign names 

2019-11-13 Dashboard enhancement

Activity dashboard

  • Metric KPIs display in real-time
  • Average KPIs are updated daily
2019-11-12 SDK major release

SDK V5.0 

V5.0 Release notes

iOS guide

Android guide

 

  • Alignment of method names in iOS and Android SDKs
  • Improve conversion data response times to <3 seconds in 99% of cases
2019-11-11 Dashboard enhancement
Keyword cost
Apple Search Ads
  • Aggregate keyword cost data is available in Cohort, Pivot, and Master API.
  • Dimension: Date, Campaign, Adset, Ad
  • Historical data: From October 13, 2019 
2019-11-07 Attribution SRN Deferred deep linking  Snapchat

Implement deferred deep linking in Snaphchat

2019-11-05 Access for agencies Protect360

Protect360 is accessible to agencies. Advertiser permission required.

2019-10-22

Product release

 

People-based Attribution (PBA)

Initial product release. PBA is a unified view of customers' journeys no matter the channel, platform, or device.

2019-10-22 Article revamp iOS SDK Guide for developers 
  • Improved structure and format
  • A new API reference section, with Objective-C and Swift examples
2019-10-16

Product enhancement

Audiences

Control groups functionality

2019-10-06 Plugin Flutter

Flutter UI toolkit for building natively compiled apps using a single codebase

2019-10-10 Integration enhancement Facebook ads

Support for Facebook pre-defined events  

2019-09-24 Access for agencies  Cohort analytics

Cohort is accessible by agencies. Advertiser permission required.

2019-09-24 Product enhancement Custom link management

Instagram deep linking support

2019-09-18 Integration enhancement Google Ads 

Retargeting with configurable lookback re-engagement windows

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