All the improvements and changes listed in one place.
Latest news
July-Dec 2024
Published | Arena | Headline | Details and links |
---|---|---|---|
2024-10-10 | Attribution | Complete iOS measurement for Meta Ads | Learn more |
2024-10-01 | OneLink | Smart Banner auto-forwarding click IDs | Learn more |
2024-09-25 | Creative Optimization | AI "investigate" page for Creative Optimization | Learn more |
2024-09-25 | Creative Optimization | AI text analysis for creatives now available in Creative Optimization | Learn more |
2024-09-24 | ROI360 | New fields in ad revenue reports | Learn more |
2024-09-17 | ROI360 | New ad revenue SDK API for AppsFlyer SDK version 6.15+ | Learn more |
2024-08-14 | Overview dashboard | New metrics available in Overview dashboard | Learn more |
2024-08-14 | Creative Optimization | Creative Optimization: video views metrics | Learn more |
2024-08-07 | Protect360 |
Validation rules product enhancements:
|
Learn more |
2024-07-09 | Attribution | Web campaigns to app measurement support using Meta CAPI | Learn more |
2024-07-09 | Attribution | Web campaigns to app measurement support using Google OCI | Learn more |
Prior updates
What's new Jan-June 2024
Published | Arena | Headline | Details and links |
---|---|---|---|
2024-06-17 | Data Locker | Advanced aggregated reports | Learn more |
2024-06-09 | Creative Optimization | Shareable views in Creative Optimization | Learn more |
2024-06-02 | ROI360 | Cost import: new capabilities, new name | Learn more |
2024-05-21 | Creative Optimization | Day 0 and Day 3 cohort metrics | Learn more |
2024-05-20 | Account management | Login to multiple accounts | Learn more |
2024-05-01 | Attribution | Roku OneView unrestricted user-level attribution data via raw data reports | Learn more |
2024-04-30 | Overview dashboard | Local timezone for new platforms (CTV, PC, consoles) on Overview dashboard | Learn more |
2024-04-24 | SSOT | Day 7 in-app event metrics | Learn more |
2024-04-11 | Creative Optimization | Customizing Discovery creative cards | Learn more |
2024-04-07 | Measurement | iOS SDK v6.14.0 with Privacy Manifest | Learn more |
2024-03-28 | DCR | New Salesforce Connector within the AppsFlyer Data Collaboration Platform | DCR - Integration with SalesForce Data Cloud |
2024-03-21 | ROI360 | Postbacks for unattributed ad revenue are supported | Ad revenue event postbacks for ad networks |
2024-03-17 | Account management | New App management API for adding, deleting, and updating app settings in bulk | Manage your apps in bulk via API |
2024-03-14 | Creative Optimization | Snap partner metrics supported | Partner metrics |
2024-03-06 | Attribution | New Google / DV360 DMA EEA solution | Supporting the Google EU consent policy |
2024-03-05 | Overview dashboard | Overview dashboard supports multiple apps. | Mulitple apps |
2024-03-04 | ROI360 | In-app purchase and subscription revenue SDK connector supports Google Play Billing Library 6. | In-app purchase and subscription revenue SDK connector |
2024-02-29 | Attribution | AppsFlyer supports using the Meta install referrer for the attribution of Android apps. | Meta ads attribution |
2023-02-26 | Creative Optimization | Free text-to-image AI search capabilities. | Search bar |
2024-02-20 | Raw data reports | Raw data export and Pull API now support CTV, PC, and console platforms. | Raw data export |
2024-02-20 | Attribution |
Re-engagement attribution is supported for existing
users in the Google Marketing Platform, Display &
Video 360 (DV360) integration. |
Google Marketing Platform - Display & Video 360 (DV360) integration |
2024-02-19 | Cross-platform |
|
Google Ads Web integration for PC and console apps |
2024-02-18 | Protect360 |
New conditions added to Validation Rules. |
Validation Rules - Install conditions |
2024-02-15 | Creative Optimization |
Creative Optimization supports upper funnel metrics as measured and reported by Remerge, including impressions, clicks, conversions, and cost. |
Creative Optimization - Partner metrics |
2024-02-08 | Account management |
Users can log in to multiple accounts with the same email. |
User management - Adding users to multiple accounts |
2024-02-06 | Creative Optimization |
New creative type (carousel ads) supported for Meta ads. |
Creative Optimization - Meta ads |
2024-01-31 | SKAN |
SKAN Conversion Studio can now be used to decrease conversion values due to negative revenue. |
SKAN conversion value decrease |
2024-01-30 | Account management |
Customers can add one or more users via API call. |
User management API |
2024-01-22 | Protect360 |
New design to the Validation Rules edit page. |
Validation Rules |
2024-01-14 | OneLink |
Generate QR codes in bulk to pair with links created via Bulk Links. |
Downloading a collection of QR codes |
2024-01-10 | Account management |
New data usage report. |
Account management - Usage report |
2024-01-09 | Creative Optimization |
New Creative Optimization product lets you pull all data bout your ad creatives so you can analyze and optimize their performance. |
Creative Optimization |
2024-01-08 | Data Locker |
Enhanced user management:
|
Data Locker - User permissions |
2024-01-04 | Overview dashboard |
The Overview dashboard now supports the following for CTV, PC, and console apps:
|
Overview dashboard |
What's new July-Dec 2023
Published | Arena | Headline | Details and links |
---|---|---|---|
2023-12-26 | Cohort | New Cohort & retention dashboard with better analysis capabilities and user experience, that consolidates cohort and retention. | Cohort and retention dashboard |
2023-12-24 | SKAN | SSOT in Overview dashboard supports organic D2 revenue and in-app events | SSOT dashboard |
2023-12-11 | Attribution | Improved and more secure authentication flow for S2S in-app events. | Upgrading AppsFlyer S2S API |
2023-12-10 | SKAN | SSOT view in the Overview dashboard is available for ad networks. | SSOT dashboard |
2023-12-05 | Overview dashboard | Add, remove, and resize table widgets. | Overview dashboard - Tables |
2023-11-29 | SKAN | SSOT view in the Overview dashboard supports an additional timezone via app settings, on top of the default UTC timezone. | SSOT view considerations |
2023-11-28 | Overview dashboard | Export the dashboard as a PNG. | Overview dashboard - Export data |
2023-11-28 | Protect360 | Protect360 users can group by agency and agency + media source in the “Identified fraud breakdown” table in Protect360 dashboard. | Protect360 - Identified fraud breakdown table |
2023-11-19 | DCR | Advertisers can use the DCR SQL query engine to execute real-time custom SQL data queries. | Data Clean Room - Dynamic Query |
2023-11-08 | ROI360 | Advertisers can share SDK connector-originated ad revenue impressions data with TikTok For Business - Advanced SRN in real-time. | Ad revenue event postbacks for ad networks |
2023-11-07 | ROI360 | ROI360 automatically applies a default set of tax rates. The Tax API is only needed to edit the configuration. | True Revenue - Tax |
2023-11-07 | OneLink | New dedicated Retargeting section in the attribution settings of the Banner Group page. | Smart Banners - Banner Group setup |
2023-11-05 | SKAN | SSOT view in the Overview dashboard supports in-app event metrics. | SSOT metrics |
2023-10-31 | Partners | Meta Web integration available for PC and console apps. | Meta Web integration with AppsFlyer |
2023-10-25 | Raw data export | Advertisers can filter raw data reports by the agencies they work with. | Raw data export filters |
2023-10-23 | OneLink | Smart Banner creative editor has an expanded catalog with industry-specific options. | Smart Banner setup |
2023-09-27 | Protect360 | Apps with only organic traffic are available in the Protect360 dashboard. | Protect360 dashboard |
2023-09-19 | Overview dashboard | Define your own dimensions and use them to group and view data in the Overview dashboard. | Custom dimensions |
2023-09-13 | Integrated partners | Snapchat becomes an Advanced SRN | Snapchat |
2023-08-29 | SKAN | Revenue LTV modeled data is available for in-app revenue. | Revenue LTV modeled data |
2023-08-24 | SKAN | SSOT view in the Overview dashboard supports geos for groupings and filters. SKAN geos are modeled. | SKAN modeled data - Geo |
2023-08-23 | Overview dashboard | In-app event metrics are available in trend over time charts. | Overview dashboard charts |
2023-08-17 | Partners | AppsFlyer customers are now able to use Meta's aggregated event measurement (AEM) for app promotion campaigns. | AEM for app promotion |
2023-08 | Partners | Agency transparency is the default (and only) option for new agency-app connections. | Bulletin: Changes in agency transparency |
2023-08-10 | OneLink | Use Google Ads web campaigns to create non-UAC web-based campaigns to attribute web conversions and deep link users from Google Ads using OneLink | Google Ads web campaigns |
2023-08-01 | ROI360 |
Advertisers can share SDK connector-originated ad revenue impression data with Meta Ads in realtime |
Ad revenue event postbacks for ad networks |
2023-07-30 | Cohort |
eCPA measurement is available in the Cohort dashboard |
Cohort dashboard metrics |
2023-07-27 | Attribution |
Get detailed search engine data about re-engagements so you can optimize organic search conversions. |
Organic search attribution |
2023-07-24 | SKAN |
SKAN dashboard supports non-USD currencies. |
SKAN currency |
2023-07-11 | OneLink |
4 new Smart Banner creative templates |
Smart Banners - Banner setup |
2023-07-05 | OneLink | Advertisers can use Link Discovery to see understand and troubleshoot URL behavior. | Link Discovery |
2023-07-03 | SKAN | SSOT supports non-USD currencies. | SSOT currency |
What's new Jan–June 2023
Published | Arena | Headline | Details and links |
---|---|---|---|
2023-06-21 | Attribution | Full support for Meta’s aggregate event measurement (AEM) for remarketing | AEM deep link re-engagement attribution |
2023-06-19 | SKAN | Advertisers can use the SKAN Conversion Studio API to copy an existing SKAN schema to multiple iOS apps. They can also use the API to download a JSON format of an app's SKAN schema. | SKAN Conversion Studio API |
2023-05-25 | Attribution | Preload equal attribution priority is supported, meaning advertisers can set preload attribution to have the same attribution priority as deterministic clicks. | Preload referrer attribution |
2023-05-15 | OneLink | Customize QR codes with brand logos and colors using Smart Script | Smart Script QR code customization |
2023-05-14 | OneLink | Edit a collection of OneLink links via the Bulk Links management page | Bulk Links - editing links in a collection |
2023-05-08 | Overview dashboard | Overview dashboard can display data in timezone=UTC and currency=USD or in the app-specific timezone and local currency without affecting the app settings or other users | Overview dashboard localization |
2023-05-07 | SKAN | Modeled data for revenue LTV D7 now includes ad revenue | Revenue LTV |
2023-05-03 | OneLink | Smart Script 2.5.0: URL Parameters availability during internal website navigation | Smart Script internal website navigation |
2023-05-03 | Overview dashboard |
Users can share their saved dashboard views with teammates to collaborate |
Overview dashboard - Sharing a dashboard view |
2023-05-03 | DCR |
DCR reports arrive via Data Locker (to GCS, AWS, BigQuery, Snowflake) |
DCR - Creating attribution reports |
2023-04-24 | SKAN |
Decode mode is available to update conversion values for SKAN 4 |
SKAN CV decode |
2023-04-19 | OneLink |
Dedicated page for creating and managing OneLink links created in bulk |
Bulk links management page |
2023-04-10 | Marketplace |
New “Active Integrations” page in the Partner Marketplace that displays all active integrations for an account |
Active integrations page |
2023-04-04 | Incrementality |
Incrementality dashboard provides alerts for issues that might cause inaccurate incrementality measurement |
Incrementality experiment alerts |
2023-04-03 | SKAN |
SKAN 4 windows can be locked earlier than the default time periods |
SKAN 4 lock window |
2023-03-21 | Attribution |
Advertisers can measure view-through re-engagement conversions with Meta ads via AppsFlyer |
Meta ads retargeting attribution |
2023-03-13 | ROI360 |
Ad revenue postbacks for ad networks are available |
Ad revenue postbacks for ad networks |
2023-03-13 | OneLink |
Save, edit, and duplicate OneLink Smart Scripts |
OneLink Smart Script setup |
2023-03-01 | Data Locker |
Support added for:
|
Data Locker for marketers |
2023-02-21 | Cohort | Create cohort reports based on weekly and monthly post-install data. | Cohort dashboard |
2023-02-16 | Attribution (CTV-to-mobile) | Configure cross-platform impressions to get the same attribution priority as a deterministic click. | CTV-to-mobile view-through attribution |
2023-02-15 | SKAN | SKAN 4 support in AppsFlyer | SKAN 4 support in AppsFlyer |
2023-2-14 | Overview dashboard |
|
Customizing dashboards |
2023-02-01 | Data Locker | Cohort analytics reports are available via Data Locker for marketing partners. | Data Locker reports for marketing partners |
2023-01-16 | Marketplace | The Partner Marketplace is a space for advertisers to find, connect and integrate with the right partners for them. | Marketplace - Overview |
2023-01-16 | OneLink | New Smart Banner performance tab lets you test, compare, and optimize the performance of Smart Banner creatives. | View Smart Banner performance |
2023-01-16 | SKAN |
|
SKAN modeled data - Revenue LTV |
2023-01-11 | Incrementality | Audiences | Simplified Incrementality experiment setup process with the single Measure Incremental Impact toggle in Audiences. | Running an Incrementality experiment |
What's new July–Dec 2022
Published | Arena | Headline | Details and links |
---|---|---|---|
2022-12-21 | Overview dashboard | Table can be exported, and grouped by 2 dimensions | Overview dashboard table |
2022-12-21 | OneLink | Redirections supported to Google Play custom store listings and AppsFlyer attribution/measurement | Redirecting to custom store product pages |
2022-12-13 | SDK | AppsFlyer supports the new MSA SDK version (V2.0) | Android OAID implementation in the SDK |
2022-12-12 | OneLink |
The OneLink email-to-app user experience is available via CleverTap ESP |
CleverTap ESP integration with AppsFlyer |
2022-11-22 | Active integrations |
Installs can be attributed to partners running preload campaigns |
Partners supporting preload referrer campaigns |
2022-11-21 | SKAN |
SKAN Null Conversion Value Modeling is available in SKAN APIs. |
|
2022-11-14 | Audiences |
Audiences can ingest in-app events sent server-to-server without any advertising or device ID, using the AppsFlyer ID. |
Server-to-server events for mobile |
2022-11-14 | SKAN |
Apps that report ad revenue can also get recommendations for their SKAN revenue configuration. |
SKAN revenue recommendations |
2022-11-14 | CTV |
CTV-to-CTV app campaign clicks and impressions are available in the Overview dashboard for supported partners |
Overview dashboard for CTV |
2022-11-13 | CTV |
Advertisers can measure organic and owned media campaigns for their Vidaa apps. |
Vidaa integration |
2022-11-13 | CTV |
Advertisers can measure organic and owned media campaigns for their PlayStation apps. |
PlayStation integration |
2022-11-10 | SKAN |
Agencies can access SSOT dashboard view |
SSOT guide |
2022-11-03 | SKAN |
Modeled null conversion values are available in the Overview dashboard SSOT view |
SKAN modeled data |
2022-09-21 | SKAN |
Get accurate, tailor-made conversion value recommendations for revenue reporting |
Revenue recommendations |
2022-09-19 | Attribution |
Xiaomi referrer attribution is supported |
Multi-store Android attribution |
2022-09-15 | CTV |
CTV-to-mobile-app attribution is supported |
CTV-to-mobile-app view-through attribution |
2022-09-14 | Audiences |
Advertisers can create segments of users based on their attributed media source in owned media |
Audiences guide |
2022-09-13 | SKAN |
Agencies access to SKAN Conversion Studio supported |
SKAN Conversion Studio |
2022-09-08 | SKAN |
Receive notifications about Google Ads and Meta ads SKAN integration failures |
Notifications |
2022-09-05 | SKAN |
SSOT dashboard supports the following new metrics: Revenue, ARPU, ROAS, ROI, gross profit |
SSOT metrics |
2022-09-04 | Reporting |
Access to Pull API raw data and aggregated reports are via the AppsFlyer developer hub |
|
2022-08-31 | Account management | Duplicate and customize predefined roles | Creating custom roles |
2022-08-31 | SKAN | Get current conversion value schema via API | SKAN CV schema API for advertisers |
2022-08-30 | OneLink | Smart Script can be configured and generated in the AppsFlyer dashboard without developer assistance | Smart Script generator |
2022-08-22 | Data Locker | Data (some or all) can be sent to more than one connector via Data Locker | Data Locker - Multiple connections |
2022-08-10 | SKAN | Predict CV mappings can be viewed and used and Conversion Studio | Conversion Studio - Predict |
2022-08-08 | OneLink | New OneLink link creation flow | |
2022-08-07 | Audiences | New permissions model based on roles | User management |
2022-08-02 | OneLink | Smart Script supports impressions for view-through attribution | OneLink Smart Script impressions |
2022-07-25 | OneLink | New Branded Domains UI | Set up a Branded Domain in AppsFlyer |
2022-07-20 | App settings | New setting allows for improved reinstall detection for iOS | Reinstall detection for iOS |
2022-07-07 | ROI360 | Cost ETL reports arrival times can be scheduled | Cost ETL |
2022-07-10 | Account management | See all supported operating systems when adding apps | Adding a new app |
What's new Jan–June 2022
Published | Arena | Headline | Details and links |
---|---|---|---|
2022-06-27 | Validation Rules |
New app version condition: "Not in last" |
|
2022-06-22 | OneLink |
View Smart Banner performance |
|
2022-06-20 | Validation Rules |
New permissions for ad networks (to view) and agencies (to view and add) validation rules. |
|
2022-06-07 | DCR |
Data Clean Room (DCR) is launched. |
|
2022-06-02 | Push API |
Advertisers can automate API configuration, simplifying the setup process. |
|
2022-06-01 | CTV |
Vizio is supported for CTV ad performance measurement. |
|
2022-05-31 | Audiences |
Ad Revenue data is available as part of the audience definition in Audiences |
|
2022-05-30 | Data Locker |
Cohort analytics reports are available via Data Locker for agencies. |
|
2022-05-30 | Data Locker |
Data Locker customers can send reports to multiple destinations. |
|
2022-05-26 | SKAN |
Activity window configuration can be set to any window and intervals up to 63 days. |
|
2022-05-16 | Account management |
API method to add apps to your account |
|
2022-05-16 | Partner integration |
Multiple API methods enable our customers to automate partner integrations |
|
2022-05-16 | SKAN |
AppsFlyer aligns between installs attributed via SKAN and other methods to remove duplications and provide a complete performance picture. |
|
2022-05-03 | OneLink |
Auto-renewable TTLs for short URLs created via OneLink API, bulk upload, and SDK |
|
2022-04-18 | SKAN |
New SRN advertising dimensions report with additional granularity available via Data Locker |
|
2022-04-18 | OneLink |
OneLink Smart Script V2.1+ can generate QR codes |
|
2022-04-12 | Incrementality |
Important performance metrics added to the Incrementality dashboard, including: incremental ROAS (iROAS), cost per incremental action (CPiA), total incremental revenue, and more. |
|
2022-03-22 | SKAN/Overview dashboard |
Overview dashboard gets iOS attribution data via multiple methods like IDFA, IDFV, SKAN, Apple Search Ads, etc., and gives a complete picture of app campaign performance. |
[Beta] Single Source of Truth (SSoT) guide for iOS attribution |
2022-03-21 | SKAN |
Set a rule specifying which CV measurement overrides another |
|
2022-03-14 | OneLink |
Smart Banners onboarding wizard |
Simple, three-step onboarding wizarding for Smart Banners |
2022-03-10 | Audiences |
Amplitude behavioral cohorts can be synced into an AppsFlyer Audience |
|
2022-03-09 | SKAN |
View modeled events and in-app revenue for null Conversion Values |
|
2022-02-23 | ROI360 |
Cost data can be sent to a Google Cloud Services (GCS) bucket. |
|
2022-02-17 | Reporting/ROI360 |
Keyword terms are available for Apple Search Ads |
|
2022-02-15 | Data Locker for Partners/Protect360 |
Ad networks responsible for UA and retargeting can receive data regarding blocked clicks and impressions. |
|
2022-02-15 | Security | Optionally limit the IP addresses from which API calls can be made to your AppsFlyer account | |
2022-02-09 | My plan | Add web apps in My Apps | |
2022-02-08 | Partner integration | Partners can define and change the attribution links and postbacks they receive from AppsFlyer | |
2022-01-31 | SKAN | Send SKAN iOS 15+ postback copies directly to selected endpoints | |
2022-01-26 | SKAN | SKAN iOS 15+ insights in the SKAN dashboard | |
2022-01-24 | OneLink | Export CSV of OneLink URLs created in AppsFlyer | |
2022-01-19 | OneLink | Smart Banners can display by device OS | |
2022-01-10 | User management | New permission model for advertisers based on roles | |
2022-01-06 | OneLink | OneLink Smart Script V2 with added ease of implementation and GTM support. | |
2022-01-04 | Protect360 | Organic fraud data displays in Protect360 and ProtectLITE dashboards. | |
2022-01-02 | Raw data export | Duplicate and edit raw data reports. This is especially useful for those who regularly run the same reports. |
What's new July–Dec 2021
Published | Arena | Headline | Details and links |
---|---|---|---|
2021-12-27 | Security center | Central location to review your account security status and manage the features that keep your data safe. | |
2021-12-22 | SKAN | SKAN Overview dashboard includes attributed touch-type data (click-through and view-through) | |
2021-12-20 | OneLink | Customize QR codes by adding a logo or changing colors | |
2021-12-16 | Incrementality | Incrementality solution accounts for users exposed to the ad. | |
2021-12-16 | Reporting | Generate multiple raw data reports |
Generate multiple raw data reports in parallel. Separate pages for raw data and aggregated data report export. This feature is being rolled out gradually to all customers
|
2021-12-14 | SKAN | Aggregated performance API enhancement |
Dimensions added: Date, adset, adset ID, ad, ad ID Metrics added: Attribution flag, click-through installs, view-through installs, null conversion value rate
|
2021-12-14 | SKAN | Aggregated postbacks API enhancement |
Dimensions added: Date, adset, adset ID, ad, ad ID, fidelity type |
2021-12-13 | Analytics | Overview dashboard additional dimensions |
Dimensions added:
|
2021-12-13 | OneLink | Redirections to App Store custom product pages and AppsFlyer attribution/measurement) | |
2021-12-12 | Partner integration | Conditional in-app event postbacks | Limit the events sent to partners |
2021-12-09 | Partner integration | Yahoo! Japan search ads | Updated integration |
2021-12-06 | OneLink | Deferred deep linking for iOS Private Relay | Deferred deep linking with iOS Private Relay |
2021-12-01 | SKAN | Additional dashboard dimensions | SKAdNetwork (SKAN) overview dashboard by AppsFlyer |
2021-11-30 | Ad revenue | Send AppsFlyer real-time ad revenue impression-level data from Admob | Admob impression-level ad revenue reporting by SDK |
2021-11-23 | Audiences | Import audiences to AppsFlyer from 1st-party platforms | Import Audiences V2 |
2021-11-22 | OneLink | Create OneLink custom links in bulk | OneLink bulk link creation |
2021-11-16 | CTV | AppsFlyer provides Roku CTV app metrics | Roku integration with AppsFlyer |
2021-11-15 | TikTok integration | View-through attribution (VTA) privacy update | Until now TikTok VTA raw data was completely restricted. Going forward, the media source, channel, attributed touch type, and attributed touch time are available. See TikTok raw data |
2021-11-15 | Data Locker | Data availability in AppsFlyer buckets is changing to 14 days | Starting January 3, 2022, the data availability window of data in a bucket owned by AppsFlyer is 14 days. Until now it was 30 days. |
2021-11-10 | SKAdNetwork (SKAN) | SKAN reporting using postback arrival date | SKAN dashboard and aggregated reporting can be filtered by either the postback arrival date or the install date. |
2021-11-08 | Protect360 | Protect360 and ProtectLITE dashboards show click and impression capping data | |
2021-11-03 | Data Locker | Data freshness improved by more than 50% | Data Locker for advertisers |
2021-11-03 | OneLink | OneLink API dashboard with usage data | OneLink API |
2021-11-03 | Overview dashboard | Overview V2 dashboard side-by-side view shows SKAN attributions alongside AppsFlyer attributions | SKAN and AppsFlyer side-by-side attribution metrics in the Overview V2.0 dashboard |
2021-10-27 | Cohort aggregated data | Aggregated data of all the elements in the advertising hierarchy. | Cohort analytics in Data Locker |
2021-10-26 | Meta ads attribution and raw data | Support for data provided by Meta ads via the Google Install Referrer |
Get Meta ads attribution raw data via Google Install Referrer |
2021-10-13 | Notification center | Get notifications about AppsFlyer-business critical events | |
2021-10-12 | Validation Rules | Remove unneeded in-app events | |
2021-10-04 | Protect360 | Retargeting fraud available in Protect360 dashboard | |
2021-09-29 | Attribution | Preinstall attribution via Google Play Auto Install (PAI) | |
2021-09-29 | SKAN | Apple direct iOS postback |
Starting iOS 15, advertisers instruct iOS to send a copy of the postback directly to AppsFlyer. |
2021-09-09 | SKAN | Conversion Studio | |
2021-09-02 | Data Locker | Parquet | Select from Parquet or CSV file format |
2021-08-30 | SKAN | Country code enrichment |
Ad network partners enrich SKAN postbacks with the country code associated with a campaign |
2021-08-25 | Smart Banners | Unified attribution for Smart Banners |
Smart Banners support multiple media sources for attribution |
2021-08-23 | SKAN | Full flexibility to measure anything using SKAN | Use SKAN Conversion Studio to create your SKAN conversion value mapping. Select any combination of revenue, engagement, and conversion. Extend the activity window to 72 hours. |
2021-08-23 | OneLink/Attribution | Create a domain allowlist to protect your links from fraud | Redirect allowlist (previously, Allowed link domains) |
2021-08-18 | OneLink | Onboarding wizard | OneLink onboarding wizard for first-time users |
2021-08-15 | SKAdNetwork | Meta ads integration | Integration enhancement providing improved raw data availability |
2021-08-02 | OneLink | Customize OG tags | Create social media previews |
2021-07-20 | SKAdNetwork | Integration with Google | Google SKAdNetwork reporting |
2021-07-19 | Reporting | SKAdNetwork support for agencies | SKAdNetwork agency attribution by AppsFlyer |
2021-07-14 | Reporting | Report availability | Aggregated attribution report |
2021-07-14 | Reporting | Feature availability | Reports delivered to partners via Data Locker |
2021-07-08 | Audiences | New UI design | Audiences |
2021-07-07 | ROI360 | Add agency fees to total ad cost | Agency fee rules |
2021-07-04 | Push API | SKAdNetwork support | SKAdNetwork messages sent via Push API |
What's new Jan–June 2021
Published | Feature/arena | What's new | Article links & details |
---|---|---|---|
2021-06-27 | Protect360 |
See the types of fraud your traffic experiences |
|
2021-06-27 | Smart Banners |
Add parameters after banner displays |
|
2021-06-17 | Data Locker |
Advertisers can choose to receive all account apps in one file or separate reports per app. |
|
2021-06-16 | Raw data |
Field order |
Select the field order in reports. Use the Legacy option to get reports using the sequence in the legacy export data page. |
2021-06-14 | SDK information dashboard |
iOS 14 and ATT metrics |
|
2021-06-07 | SKAdNetwork |
Custome decode revenue ranges |
Support revenue ranges. This includes a change in the CSV format. |
2021-06-02 | Active integrations |
Attribution link |
Save the current attribution link for a given partner for reuse or modifications in the future. |
2021-06-02 | My plan / Invoices |
Conversion usage reports |
Customers can now download reports of the conversions charged to their plan—detailed by app, day, media source, and conversion type.
|
2021-05-27 | Protect360 |
Protect360 installs dashboard displays hijacked installs attribution corrections data |
|
2021-05-20 | Developer hub |
Dev hub has SDK implementation recipes for developers to easily follow |
|
2021-05-20 | Protect360 |
Validation Rules can be managed via API |
|
2021-05-19 | OneLink |
OneLink can redirect to third-party app stores |
|
2021-05-13 | Data Locker |
SKAdNetwork reports |
|
2021-05-12 | Aggregated Advanced Privacy (AAP) |
Click and impression reports |
Data available via click and impression reports is limited by AAP rules. |
2021-05-11 | Protect360 |
Validation rule estimated impact |
|
2021-04-26 | Aggregated Advanced Privacy (AAP) | Initial release |
Aggregated Advanced Privacy (AAP) restricts user-level attribution data for non-consenting users running iOS 14.5+ |
2021-04-20 | Protect360 |
Fraudulent installs and sessions from retargeting campaigns are blocked |
|
2021-04-04 | Ad revenue |
New monetization network aggregate reporting API |
|
2021-03-08 | Protect360 |
New ProtectLITE dashboard for customers without Protect360 |
|
2021-03-04 | Raw data |
New Export data page now available to ad networks and agencies |
|
2021-03-01 | PBA |
Brand bundles with more than one mobile app per platform |
|
2021-02-17 | Attribution |
Minimum time between sessions |
Bulletin: Minimum time between sessions
|
2021-02-16 | SKAdNetwork |
Custom conversion mapping (decode) |
|
2021-02-16 | SKAdNetwork |
Support for S2S in-app events |
SKAdNetwork Solution guide: Report events by server-to-server API |
2021-02-16 | Active integrations |
Apple Ads Attribution API (AdServices) |
Bulletin: Action required—Apple Search Ads integration The AdServices framework allows attribution to Apple Search Ads for all App Tracking Transparency (ATT) permission states:
|
2021-02-03 | Help and support |
Resource Center |
The AppsFlyer Help menu now consolidates extensive help resources all in a single location:
|
2021-01-25 | My apps |
Streamlined process for adding an app |
Adding a new app |
2021-01-25 | SKAdNetwork |
Meta ads and AppsFlyer SKAdNetwork interoperability |
|
2021-01-18 | OneLink |
Smart Banner design options |
|
2021-01-18 | ROI360/Ad revenue |
Integrations status dashboard |
Dashboard to view status for cost and ad revenue integrations |
2021-01-13 | SKAdNetwork | X Ads integration |
SKAdNetwork attribution data for X Ads available in AppsFlyer starting 10-Jan-2021 |
2021-01-13 | SKAdNetwork | Transaction ID sharing with partners |
|
2021-01-11 | Cohort dashboard |
Cohort report hourly granularity |
Cohort dashboard |
2021-01-06 | Android referrer matching |
Samsung Galaxy Store |
Setting up multi-store Android attribution |
What's new July–Dec 2020
Published | Feature/arena | What's new | Article links & details |
---|---|---|---|
2020-12-23 | SKAdNetwork | SKAdNetwork raw data reports | SKAdNetwork raw data reports via Data Locker |
2020-12-23 | SKAdNetwork |
Pull API
|
SKAdNetwork postback aggregate reporting API |
2020-12-23 | Protect360 | Single raw data report for blocked installs |
A single source of truth for all blocks, whether resulting from:
|
2020-12-23 | Protect360 | Validation Rules |
New install condition available, providing option to block installs from out-of-store/out-of-Google Play |
2020-12-21 | Active Integrations | Deactivate unused integrations | Partner activation/deactivation |
2020-12-17 | OneLink |
Smart Script |
OneLink Smart Script—Web-to-app URL generator |
2020-12-10 | Data sharing with ad networks | Advanced privacy | Advanced privacy data sharing settings |
2020-12-09 | Data Locker | Write data to your bucket | Advertisers select between an AppsFlyer bucket or their own bucket |
2020-12-07 | Protect360 | Validation Rules | Validation Rules page has a new layout and design, and increased functionality/options. |
2020-11-23 | Protect360 | Post-attribution data | Post-attribution reports display valid contributor for hijacked installs/in-app events. |
2020-11-11 | OneLink | Link validator | OneLink templates let AppsFlyer automatically generate the files to verify your domain for Universal Links and App Links. Test using the link validator. |
2020-11-04 | OneLink | deep_link_paramater | Simplifies OneLink setup and reduce the need for af_dp in deep linking |
2020-11-04 | Activity dashboard | Events activity chart | Activity dashboard in-app events available in the chart |
2020-11-02 | Audiences | User attributes | Segment audiences using your first-party data. |
2020-10-29 | App Clips | App Clips integration | Apple App Clips integration with iOS SDK and OneLink |
2020-10-21 | Incrementality | Product launch | Measure remarketing campaigns |
2020-10-19 | Raw data | Get 1M records | Reports return up to 1M records |
2020-10-19 | Aggregate data | SKAdNetwork aggregate data report | Available via report download |
2020-10-11 | In-app event sending to partners | Bulk action settings | Configure multiple events |
2020-10-06 | Team member permissions |
Geo & media source limitations |
Admins can restrict team member access to specific Geos and Media sources |
2020-10-05 | Audit logs | Audit log for API calls | Download audit logs |
2020-10-01 | Attribution | Web campaign-to-app attribution | App users who converted through a campaign that leads to a website are attributed via Web campaign-to-app attribution. |
2020-09-30 | Active integrations | Sort by relevance | On opening the page, the partner list is sorted by relevance |
2020-09-30 | Attribution | Fields and features | |
2020-09-23 | Data exchange | Agency raw-data access | |
2020-09-23 | PBA | Web SDK integration testing | |
2020-09-17 | Ad revenue | Partner integration update |
AdMob integration is available to all clients. AdSense deprecation: October 30, 2020. |
2020-09-15 | ROI360 cost API | Status page | API cost integration page in AppsFlyer |
2020-09-13 | Active integrations | Indicators | Active indicators for agency accounts |
2020-09-09 | Platform | Get app list API |
Advertisers get the list of apps housed in their account Ad networks get the list of apps accessible to them by capability |
2020-09-09 | ROI360 | Cost ETL (beta) | Aggregated campaign cost in a bucket |
2020-09-07 | Audiences | Google Ads integration | Integrate with UACe and DV360 |
2020-09-03 | ROI360 | Product launch | Expend cost aggregation |
2020-09-02 | Platform | 2FA authentication | 2FA self-service |
2020-09-01 | Ad revenue | Product enhancement | Aggregate ad revenue reported as the day of the ad display event. |
2020-08-31 | Protect360 & validation rules | Postbacks |
Advertisers: Events postback setup |
2020-08-31 | SKAdNetwork | Simulation dashboard |
SKAd simulation |
2020-08-26 | Cost integration | Additional partners, additional parameters | |
2020-08-23 | Cohort | Real-time | Real-time cohort |
2020-08-20 | PBA | Google Ads integration | Google Ads web campaign data |
2020-08-18 | PBA | In-app events in conversion paths | Conversion paths |
2020-08-04 | iOS SDK V6 (beta) | iOS 14 support, IDFA changes | |
2020-08-04 | Android referrer matching |
Huawei app store |
Referrer matching for alternative Android stores |
2020-07-30 | Protect360 |
Raw data reports via API for Ad networks |
Blocked and post-attribution fraud reports via API for ad networks |
2020-07-29 | PBA web SDK |
Compliance consent banner support |
Set user opt-in/opt-out preferences |
2020-07-28 | PBA dashboard filter options |
Enhanced filter pane |
Unified design for all PBA dashboards |
2020-07-21 | App transfer |
Self-service app transfer |
Transfer app ownership |
2020-07-20 | Meta ads limited data use |
CCPA compliance |
Control Meta ads data use for California residents |
2020-07-14 | Cohort |
Saved reports |
Define a report and save it for later use |
2020-07-14 | Deferred deep linking |
Google Ads |
Deeplinking with Google Ads |
2020-07-14 | Retargeting sessions |
Availability of metrics and raw data |
Retargeting sessions are currently available in Cohort retargeting and unified view, and via Data Locker |
2020-07-07 | Protect360 |
Post-attribution reports via the Export Data page |
Post-attribution installs post-attribution in-app events reports available via the Export Data page in addition to Pull API. |
2020-07-01 | People-Based Attribution | Web-to-App dashboard |
|
What's new Jan–June 2020
Published | What's new | Feature | Article links & details |
---|---|---|---|
2020-06-30 | Product enhancement |
OneLink & Link management |
Improved setup process and simplified guides |
2020-06-18 | Report availability |
Protect360 |
Post-attribution installs report available via Data Locker |
2020-06-17 | Product enhancement |
Ad revenue |
User-level ad revenue reported as the day of the ad display event. |
2020-06-17 | Product enhancement |
Out-of-store attribution links |
Set out-of-store default download URL for attribution links |
2020-06-15 | Product enhancement |
Smart Banners |
Simpler user interface, banner groups, and rules-based geo, scheduling, and URL path. |
2020-06-10 | New raw-data report |
PBA |
Conversion paths raw-data via Data Locker |
2020-06-08 | Commercial | Pricing plans | Pricing plans: Zero, growth, and enterprise |
2020-06-08 | Product enhancement |
Protect360 |
Post-attribution in-app event report via Pull API. |
2020-06-02 | Partner integration |
Cost |
X Ads cost integration by API |
2020-05-27 | Security |
Team member permissions |
Restrict team members from adding or editing integrated partners. |
2020-05-19 | Product enhancement |
Social media landing pages |
Creative templates |
2020-05-13 | Product enhancement | ROAS metric available. Calculated as revenue / cost. Available in the user interface and API | |
2020-05-13 | Product enhancement | Cohort | User-level ad revenue reported as the day of the ad display event. |
2020-05-12 | New product | People-based Attribution | Server-to-server events API for PBA (Web-S2S) |
2020-05-04 | Payment methods | AppsFlyer account | Payments to AppsFlyer |
2020-05-07 | Product enhancement | Analytics |
|
2020-04-28 | Product enhancement | GDPR API | |
2020-04-27 | New Product | People-based Attribution | |
2020-04-19 | Change to data availability | Raw data | |
2020-04-06 | New Product | Cohort reporting API | Get Cohort data by API |
2020-03-26 | Product enhancement | Master API/Protect360 | |
2020-03-25 | Product enhancement | Ad revenue API test connection | |
2020-03-25 | New raw data reports | Ad revenue |
Ad revenue raw data available via the Export data page and Pull API. |
2020-03-24 | Product enhancement | Push API V2.0 |
Filter by in-app events |
2020-03-20 | Product launch | Branded links | Use your domain to brand OneLink links |
2020-03-09 | Product enhancement | Smart Banners | Supporting mobile web UTM parameters for attribution |
2020-03-03 | Reporting enhancement | Aggregate dashboards, reporting APIs |
|
2020-02-25 | Product enhancement | Audiences | Create audiences based on the app owners Customer user ID. Group in-app events made by a single user across devices |
2020-02-24 | Data delivery | Push API V2.0 |
|
2020-02-24 | Product enhancement | Validation rules | |
2020-02-18 | Partner postback granularity | Active integrations postback settings | In-app postback sending options at the in-app level |
2020-02-16 | Dashboard enhancement | Active integrations Cost tab |
Deleting integrated partner cost account credentials (OAUTH) |
2020-02-09 | Article revamp | Subscription attribution—Overview |
Contains detailed procedures on integrating Google Play Developer API and Apple Status Update Notification to send subscription-related in-app events to AppsFlyer. |
2020-02-09 | Article update | iOS SDK integration guide |
Updated integration instructions with new code snippets to support iOS 13 and scene delegate. |
2020-02-06 | Raw data fields | Data delivery tools |
Additional fields: Apple store reinstall, Keyword ID |
2020-01-30 | Partner integration | Adobe Launch SDK |
Full end-to-end instructions for integrating Adobe Launch SDK. |
2020-01-28 | Dashboard enhancement | Cohort |
Cohort unified view. View combined UA and retargeting (re-engagement/re-attribution) campaign performance in a single report |
2020-01-27 | Retargeting enhancement |
X Ads DoubleClick |
|
2020-01-22 | Partner integration enhancement | TikTok for Business |
Cost API available |
2020-01-15 | Article revamp | React Native Plugin |
Improved structure and detail in the React Native Plugin guide |
2020-01-15 | Dashboard enhancement | Overview dashboard | |
2020-01-14 | New article | Attribution best practice | |
2020-01-14 | Dashboard enhancement | Retargeting | |
2020-01-14 | Partner integration enhancement | Apple Search Ads | |
2020-01-14 | Data delivery enhancement | Data Locker |
Organic uninstalls report |
2020-01-14 | Raw data fields | Data delivery tools |
Additional fields: Deeplink URL, Device download time, OAID |
2020-01-12 | Data delivery enhancement | People-based Attribution raw data | |
2020-01-08 | Attribution enhancement | Smart Banners |
Set smart banner media source attribution:
|
2020-01-07 | SDK integration | People-based Attribution, Smart Banners | Implement both People-based Attribution and Smart Banners using one web SDK. |
2020-01-06 | SDK integration | Ad revenue attribution | |
2020-01-01 | User interface | API access | Location of the Pull API key |
What's new July–Dec 2019
Published | Type | Where | What |
---|---|---|---|
2019-12-23 | New ESP integration | Iterable ESP | New ESP integration |
2019-12-23 | Dashboard enhancement | Cohort | Conversion time trend — view performance of a selected KPI over time |
2019-12-16 | Data delivery | Push API V2.0 |
|
2019-12-12 | Data delivery | Protect360 | Post attribution Pull API |
2019-12-11 | Dashboard enhancement | Ad revenue attribution | |
2019-12-04 | Attribution enhancement | OneLink API |
|
2019-12-02 | Dashboard product launch |
|
|
2019-11-27 | New article |
Owned media |
|
2019-11-19 | Data delivery enhancement |
Data Locker |
Retargeting impressions report |
2019-11-18 | Product enhancement |
Link management |
|
2019-11-18 | Dashboard enhancement |
Overview dashboard |
Change Meta ads campaign names |
2019-11-13 | Dashboard enhancement |
Activity dashboard |
|
2019-11-12 | SDK major release |
SDK V5.0 iOS guide Android guide
|
|
2019-11-11 |
Dashboard enhancement Keyword cost |
Apple Search Ads |
|
2019-11-07 | Attribution SRN Deferred deep linking | Snapchat |
Implement deferred deep linking in Snaphchat |
2019-11-05 | Access for agencies | Protect360 |
Protect360 is accessible to agencies. Advertiser permission required. |
2019-10-22 |
Product release
|
People-based Attribution (PBA) |
Initial product release. PBA is a unified view of customers' journeys no matter the channel, platform, or device. |
2019-10-22 | Article revamp | iOS SDK Guide for developers |
|
2019-10-16 |
Product enhancement |
Audiences |
Control groups functionality |
2019-10-06 | Plugin | Flutter |
Flutter UI toolkit for building natively compiled apps using a single codebase |
2019-10-10 | Integration enhancement | Meta ads |
Support for Meta ads pre-defined events |
2019-09-24 | Access for agencies | Cohort analytics |
Cohort is accessible by agencies. Advertiser permission required. |
2019-09-24 | Product enhancement | Custom link management |
Instagram deep linking support |
2019-09-18 | Integration enhancement | Google Ads |
Retargeting with configurable lookback re-engagement windows |