Aggregated analytics tools for campaign management partners

At a glance: Integrate with campaign management platforms to automate the flow of app performance metrics from AppsFlyer using aggregated analytics reporting.

Campaign management integration

Advertisers must grant campaign management partners permission to extract performance metrics from the platform.

Permission type Reporting tool Limitations

SKAN reporting


Aggregated analytics reporting Cohort analytics data Twitter campaign data isn't available to campaign-management partners.


  • Advertiser perspective
    • Advertisers must grant the campaign management partner permission as listed in the preceding table. 
  •  Partner perspective
    • Extract data by API. Note: Security is implemented via an authentication token available in the AppsFlyer dashboard. The same token is valid for all apps and advertisers.
    • Get data via Data Locker
    • Advertisers can revoke permission to access their app data. This won't impact your partner credentials.

Grant permission to a partner

Advertisers give campaign-management partners app-level permission to use a given API type or Data Locker. 


    •  The permission type lets a partner access data, including traffic brought by other partners and organic. 
    • Don't share your token with partners.


To grant API access to a partner:

  1. Go to Configuration > Integrated partners. 
  2. Select the integrated partner. 
  3. Go to the API access tab.
  4. Turn on one or more permissions. Select from:
    • Aggregate analytics reporting.
    • SKAdNetwork reporting (Not relevant for Data Locker)
  5. Click Save settings
  6. Notify the partner that you have enabled the necessary API access. 

Grant permission to a Meta campaign management partner

[Coming soon] Meta campaign management partners can get campaign performance data via API