Bulletin: Validation Rules

• Validation Rules page 
• Raw data reports
• Rejection postbacks

• Who: Advertisers
• What:
  • Familiarize yourself with the new layout and features.
  • No action is required for existing rules; they are automatically migrated.
  • Advertisers with the Protect360 Premium plan should use Protect360 fraud reports for installs, in-app events, and install postbacks, instead of the Targeting validation rules reports.

December 7, 2020

Starting on the effective date, the new layout and functionality becomes available. 

Changes:

• Rules list: The rules page lists all the rules contained in your account.
• Rule builder:
  • Multiple rule combinations are allowed.
  • Rules can be applied to single or multiple apps. 
  • Rules can be applied to all sources of traffic: Organic, non-organic, agency, SRN, etc.
  • One rule builder for campaign targeting rules and Protect360 rules (additional options available for Protect360 customers). 
  • Protect360 customers can also create rules to block in-app events.
  • New rule conditions are available. 
  • New options for rules to either block installs or block attribution.
  • Installs/in-app events can be blocked by multiple rules.
• Raw data reports:
  

  Targeting validation rules reports	Where data is now available
  	With Protect360 Premium plan	Without Protect360 Premium plan
  Invalid installs	Protect360 installs raw data report	Protect360 installs raw data report
  Invalid in-app events	Protect360 in-app events raw data report	-
  Invalid install postbacks	Protect360 blocked install postback report	Protect360 blocked install postback report

  • Raw data reports contain the rule name entered by the rule creator/editor as the blocked_reason_value; not the rule ID.
• Postbacks: Contain the rule name entered by the rule creator/editor as the blocked_reason_value; not the rule ID.

• Ad networks and agencies need permissions to access raw data reports.
• Ad networks and agencies of non-Protect360 customers are not able to access the Protect360 dashboards to view validation rule data.
• Rules with a CTIT condition, are changed during migration to CTIT AND is_preinstalled=no AND is_deeplink=no.