Luna Labs integration with AppsFlyer

At a glance: Luna Labs is an end-to-end platform that allows its customers to create, manage, and optimize playables and video ads.

Important!

Some media sources restrict sharing data with 3rd parties. AppsFlyer cannot share user-level data of users acquired through these media sources with 3rd party platforms or services. All installs from such media sources are therefore sent as organic.

For more details and a list of media sources that restrict sharing data with 3rd parties, click here.

To configure Luna Labs with AppsFlyer:

  1. In AppsFlyer, go to Configuration > Integrated Partners.
  2. In the search field, enter "Luna Labs" and click on its logo.
    Luna Labs's configuration window opens.

Integration

Use the Integration tab for the configuration. The remaining tabs are inactive.

Activate partner

On the first visit here, you need to turn on Activate partner to enable the setup of the integration tab's parameters. The toggle must be on for as long as you work with the partner.
Learn more about partner activation/deactivation.

Default postbacks

AppsFlyer can send automatic postbacks to Luna Labs following user installs.

Note: Luna Labs can receive postbacks only for their own creatives.

To send postbacks to Luna Labs:

  1. Select Events attributed to any partner or organic.
  2. Add to the attribution link the parameter &af_addpb=1.

URL example:

https://app.appsflyer.com/id1234567890?af_siteid={ApplicationId}_{ApplicationName}
&c={CampaignName}&af_adset={adgroup_name}&af_ad={CreativeName}
&clickid={DynamicParameter}&af_addpb=1
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