Luna Labs integration with AppsFlyer

At a glance: Luna Labs is an end-to-end platform that allows its customers to create, manage, and optimize playables and video ads.


Some media sources restrict sharing data with 3rd parties. AppsFlyer cannot share user-level data of users acquired through these media sources with 3rd party platforms or services. All installs from such media sources are therefore sent as organic.

For more details and a list of media sources that restrict sharing data with 3rd parties, click here.

To configure Luna Labs with AppsFlyer:

  1. In AppsFlyer, go to Configuration > Integrated Partners.
  2. In the search field, enter "Luna Labs" and click on its logo.
    Luna Labs's configuration window opens.


Use the Integration tab for the configuration. The remaining tabs are inactive.


Luna Labs doesn't use its own attribution links. They get postbacks from ad networks that run campaigns with advertisers. Luna Labs only receives postbacks for their own creatives and only postbacks which include the af_addpb=1 parameter and value. See further explanation below.

Activate partner

On the first visit here, you need to turn on Activate partner to enable the setup of the integration tab's parameters. The toggle must be on for as long as you work with the partner.
Learn more about partner activation/deactivation.

Default postbacks

AppsFlyer can send automatic postbacks to Luna Labs following user installs.

Note: Luna Labs can receive postbacks only for their own creatives.

To send postbacks to Luna Labs:

  1. Make sure that the ad network you are working with together with Luna Labs is activated and integrated with AppsFlyer.
  2. Make sure that the ad network adds the parameter af_addpb=1 to the attribution link sent to AppsFlyer and to Luna Labs by the ad network.
    This parameter enables sending the postback to Luna Labs, and lets them know that the click came from their creative.
  3. Select Events attributed to any partner or organic.

For example, if ad-network-X is working with a certain app (id1234567890), and wants to send postbacks to Luna Labs, then the URL should look like this:{ApplicationId}_{ApplicationName}&c={CampaignName}&af_adset={adgroup_name}&af_ad={CreativeName}&clickid={DynamicParameter}&af_addpb=1
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