At a glance: Measure the quality of your users throughout their user journey by recording these suggested in-app events for your flight booking app.
Flight booking
Flight booking apps allow travelers to easily book flights while choosing from the best offers. The typical events that we suggest recording are booking a flight, searching for flights, and viewing offers.
Recording events can help you:
- Learn about popular destinations
- Analyze seasonal trends
- Learn about popular airlines that users prefer to travel with
Important!
- Make sure to read the instructions for marketers about implementing in-app events.
- To streamline the implementation process, use our In-app event generator. This tool includes all of the typical in-app events described in this article and lets you modify the events according to your business needs. Once complete, share the file with your developer.
- For each recommended event included in this article, there are code samples for iOS, Android, and Unity developers.
- Detailed instructions for your developer can be found in the AppsFlyer developer hub.
For more information about recording in-app events, see the In-app events guide.
Recommended structures for predefined events
The following section provides a list of event structures that are typical to the flight booking vertical. Each structure includes a predefined event name and the suggested event parameters to use. Note that in-app events can include any event parameters that meet your business needs.
Complete registration (af_complete_registration)
Purpose
Learn how many users installed the app and completed the signup process, what signup methods your users prefer.
Trigger
When the user completes the signup process
Event parameters
| Field name | Description | Example value |
|---|---|---|
| af_registration_method | Type of signup method | email, Facebook |
Login (af_login)
Purpose
Understand the retention of your registered users
Trigger
When the user successfully logs in
Event parameters
Can be sent without any additional parameters
Travel booking (af_travel_booking)
Purpose
The ability to book flights is the core function of the app. This event can help you determine:
- Popular destinations
- Popular airlines
- Seasonal trends
Trigger
When the user lands on the thank you page after successfully booking a flight
Event parameters
| Name | Description | Example value |
|---|---|---|
| af_revenue | Revenue associated with booking | 647.99 |
| af_currency | Currency code | SGD |
| af_price | Price | 674 |
| af_content_id | ID of the flight offer | ODIRNH |
| af_departing_departure_date | Departure date | 2018-06-21 |
| af_returning_departure_date | Return date | 2018-06-26 |
| af_destination_a | First destination | BKK |
| af_destination_b | Second destination (if applicable) | SYD |
| airline_code | Code of the airline company | KLM |
| af_class | Class the flight is booked to | economy |
| purchase_method | Method used for the purchase | credit card |
Content view (af_content_view)
Purpose
This event can help you determine:
- What flight offers users find most appealing
- Whether search results are relevant to search queries
Trigger
When a user clicks a search result
Event parameters
| Name | Description | Example value |
|---|---|---|
| af_departing_departure_date | Departure date | 2018-06-21 |
| af_returning_departure_date | Return date | 2018-06-26 |
| af_destination_a | First destination | BKK |
| af_destination_b | Second destination (if applicable) | SYD |
Search (af_search)
Purpose
Flight booking apps let users search for flights and deals. One way of gaining insights into user preferences is to record the search parameters. This event can help you:
- Learn what users are looking for
- Understand which destinations are most popular
- See how many users travel with kids
- See what time of the year users prefer or plan to travel
Trigger
After the user fills in the search form and clicks the search button
Event parameters
| Name | Description | Example value |
|---|---|---|
| af_num_children | Number of children that are traveling | 0 |
| af_destination_a | First destination | BKK |
| af_destination_b | Second destination (if relevant) | SYD |
| af_departing_departure_date | Departure date | 2018-06-21 |
| af_returning_departure_date | Return date | 2018-06-26 |
| af_num_infants | Number of infants that are traveling | 0 |
| af_num_adults | Number of adults that are traveling | 1 |
Add payment info (af_add_payment_info)
Purpose
Record successful and unsuccessful attempts at adding payment info when booking a flight.
Trigger
When a user clicks on the book a flight button
Event parameters
| Name | Description | Example value |
|---|---|---|
| af_success | Whether adding payment method is successful | true |
Purchase (af_purchase)
Purpose
Learn about purchase trends in your flight booking app. This event can help you:
- Determine the LTV of your users and the ROI of your campaigns across ad networks and ad agencies
- Determine what offers are most popular with your users
- Cross-reference campaigns with purchased items in order to optimize campaign targeting
Trigger
When the user lands on the thank you page after a successful purchase
Event parameters
| Name | Description | Example value |
|---|---|---|
| af_revenue | Estimated revenue from the purchase | 1205.99 |
| af_price | Overall purchase sum | 4000 |
| af_content_id | Item ID | 121 |
| af_content_type | Item category | flight |
| af_currency | Currency code | AUD |
| af_quantity | Number of items in the cart | 1 |
| af_order_id | ID of the order that is generated after the purchase | X123ABC |
| af_receipt_id | Order ID, required for CRITEO and Google Ad Words retargeting integration | X123ABC |
Recommended structures for custom events
The following section provides a list of event structures that include custom event names and the suggested event parameters to use. Note that in-app events can include any event parameters that meet your business needs.
First purchase (first_purchase)
Purpose
Same as the Purchase event. In addition, this event can help you determine:
- How long it takes a new buyer to purchase
- What flights first-time buyers prefer to purchase
- The average price and revenue of first-time purchases
Trigger
When the user completes their first purchase
Event parameters
| Name | Description | Example value |
|---|---|---|
| af_revenue | Revenue from purchase | 1205.99 |
| af_price | Overall purchase sum | 4000 |
| af_content_id | Item ID | 121, 262 |
| af_content_type | Item category | flight |
| af_currency | Currency | AUD |
| af_quantity | Quantity of items in the cart | 1 |
| af_order_id | ID of the order that is generated after purchase | X123ABC |
| af_receipt_id |
Order ID, required for CRITEO and Google AdWords retargeting integration |
X123ABC |