At a glance: Measure the quality of your users throughout their user journey by recording these suggested in-app events for your healthcare app.
Healthcare
Healthcare apps enable users to perform tasks such as purchasing health insurance, making appointments, and receiving medical advice. The typical events that we suggest recording include purchases and bookings.
Recording events can help you determine:
- Which medications are the most necessary and in-demand
- What packages users are interested in
- Which medical issues users are most concerned about
Important!
- Make sure to read the instructions for marketers about implementing in-app events.
- To streamline the implementation process, use our In-app event generator. This tool includes all of the typical in-app events described in this article and lets you modify the events according to your business needs. Once complete, share the file with your developer.
- For each recommended event included in this article, there are code samples for iOS, Android, and Unity developers.
- Detailed instructions for your developer can be found in the AppsFlyer developer hub.
For more information about recording in-app events, see the Rich in-app events guide.
Recommended structures for predefined events
The following section provides a list of event structures that are typical to the healthcare vertical. Each structure includes a predefined event name and the suggested event parameters to use. Note that in-app events can include any event parameters that meet your business needs.
Login (af_login)
Purpose
Understand the retention of your registered users
Trigger
Whenever the user successfully logs in
Event parameters
Can be sent without any additional parameters
Complete registration (af_complete_registration)
Purpose
Learn how many users installed the app and completed the signup process, and what signup methods your users prefer.
Trigger
When the user completes the signup process
Event parameters
| Name | Description | Example value |
|---|---|---|
| af_registration_method | Type of signup method | email, Facebook |
Add to cart (af_add_to_cart)
Purpose
Record when a user adds a product to their cart. This event can help you determine:
- How many products on average buyers add in one purchase
- How much time passes between adding two different products
- How many buyers abandon their cart
Trigger
When the user adds a product to the cart
Event parameters
| Name | Description | Example value |
|---|---|---|
| medicine_name | Name of the medicine | rhinos |
| af_quantity | Amount ordered | 1 |
| af_price | Price of the medicine | 10 |
Purchase (af_purchase)
Purpose
Record in-app purchases made by users. This event can help you:
- Determine the LTV of your users and the ROI of your campaigns across ad networks and ad agencies
- Determine what offers are most popular with your users
- Cross-reference campaigns with purchased items in order to optimize campaign targeting
Trigger
When the user lands on the thank you page after a successful purchase
Event parameters
| Name | Description | Example value |
|---|---|---|
| af_revenue | Revenue from the purchase | 50.55 |
| af_currency | Currency code | USD |
| af_content_type | Name of the purchase | lab |
| af_order_id | Order ID | 9277 |
| payment_method_type | Payment method used | credit card, local |
Recommended structures for custom events
The following section provides a list of event structures that include custom event names and the suggested event parameters to use. Note that in-app events can include any event parameters that meet your business needs.
Confirmed appointment (confirmed_appointment)
Purpose
By recording this event, you can use the data to retarget users and send reminders about regular checkups and future appointments.
Trigger
When the user makes an appointment
Event parameters
| Name | Description | Example value |
|---|---|---|
| doctor_name | Name of the doctor | Robert James |
| appointment_number | Number of the appointment | 001 |
Canceled appointment (canceled_appointment)
Purpose
By recording this event, you can use the data to retarget users and send reminders to reschedule appointments.
Trigger
When the user cancels an appointment
Event parameters
| Name | Description | Example value |
|---|---|---|
| doctor_name | Name of the doctor | Robert James |
| appointment_number | Number of the appointment | 001 |
Doctor first booking (doctor_first_booking)
Purpose
By recording this event, you can use the data to send users promotions and retargeting ads.
Trigger
When the user makes their first appointment
Event parameters
| Name | Description | Example value |
|---|---|---|
| doctor_name | Name of the doctor | Robert James |
| specialty | Medical specialty | neurology |
| duration | Length of the appointment | 30 min chat |
| price | Price of the appointment | 50 |
Lab first appointment (lab_first_appointment)
Purpose
By recording this event, you can use the data to send users promotions and retargeting ads.
Trigger
When the user makes their first appointment
Event parameters
| Name | Description | Example value |
|---|---|---|
| lab_selection | Name of the lab test | full body checkup |
| quantity | Amount ordered | 2 |
| price | Price of the lab | 500 |
Pharmacy first purchase (pharmacy_first_purchase)
Purpose
By recording this event, you can use the data to send users promotions and retargeting ads.
Trigger
When the user makes their first purchase
Event parameters
| Name | Description | Example value |
|---|---|---|
| medicine_name | Name of the medicine | rhinos |
| quantity | Amount ordered | 1 |
| price | Price of the medicine | 10 |
Doctor booking (doctor_booking)
Purpose
Learn additional information about your user's needs and interests.
Trigger
When the user schedules an in-person appointment
Event parameters
| Name | Description | Example value |
|---|---|---|
| doctor_name | Name of the doctor | Robert James |
| specialty | Medical specialty | neurology |
| duration | Amount of time of the appointment | 30 min chat |
| price | Price of the appointment | 50 |
Chat doctor (chat_doctor)
Purpose
Learn additional information about your user's needs and interests.
Trigger
When the user makes a booking
Event parameters
| Name | Description | Example value |
|---|---|---|
| doctor_name | Name of the doctor | Robert James |
| specialty | Medical specialty | neurology |
| duration | Amount of time of the appointment | 30 min chat |
| price | Price of the appointment | 50 |
Lab appointment (lab_appointment)
Purpose
By recording this event, you can use the data to send users promotions and retargeting ads.
Trigger
When the user makes a lab appointment
Event parameters
| Name | Description | Example value |
|---|---|---|
| lab_selection | Name of the lab type | full body checkup |
| quantity | Amount ordered | 2 |
| price | Price of the lab | 500 |
Pharmacy purchase (pharmacy_purchase)
Purpose
By recording this event, you can use the data to send users promotions and retargeting ads.
Trigger
When the user makes a pharmaceutical purchase
Event parameters
| Name | Description | Example value |
|---|---|---|
| medicine_name | Name of the medicine | rhinos |
| quantity | Amount ordered | 1 |
| price | Price of the medicine | 10 |
Insurance membership (insurance_membership)
Purpose
Learn more about your users and then retarget them accordingly.
Trigger
When the user gets an insurance membership
Event parameters
| Name | Description | Example value |
|---|---|---|
| insurance_name | Name of the insurance company | DavidShield |
| insurance_type | Type of insurance plan | premium |
Receipt issuance (receipt_issuance)
Purpose
Users with a receipt can potentially claim the cost of the doctor's appointment, lab, or medicine from an insurer. By recording this event, you can use the data for retargeting campaigns about personal insurance coverage.
Trigger
When the user gets a receipt
Event parameters
| Name | Description | Example value |
|---|---|---|
| app_name | Name of your app | Healthcare App |
| doctor_name | Name of the doctor | Robert James |
| consultation_description | Description of the health condition | fever |
Top-up success (top_up_success)
Purpose
Top-up funds can be used to buy any package or service offered inside the app. You can record this event and compare it with other data to learn more about your users. For example, you can learn what amounts people are willing to deposit into their accounts and use the top-up amounts to target users with customized campaigns within their top-up budgets.
Trigger
When the user completes the top-up
Event parameters
| Name | Description | Example value |
|---|---|---|
| af_revenue | Amount of the top-up | 2000.55 |
| top_up_id | ID of the top-up | 397 |
| payment_method_type | Payment method used | credit card, local payment |