Bulletin: Activity and Retention dashboard deprecation

For:
Marketers
Last update:
Section Details
What’s New

Starting October 1, 2025:

  • The Retention Dashboard will no longer be available.

  • The Activity Dashboard will redirect to the new Activity View page in My Dashboards.

If needed, you can still access the old Activity Dashboard by clicking Go back to legacy activity.
Effective Date

October 1, 2025
What you need to know

As part of the transition from the Activity Dashboard to Activity View, AppsFlyer is introducing an updated flow to help ensure a smoother customer experience during the transition period.

When you click Activity Dashboard under the Analyze tab, you will be redirected to the Activity View. To access the legacy Activity Dashboard, click Go back to legacy activity.

Use My Dashboards to recreate saved views or reports currently based on the Activity or Retention dashboards. My Dashboards offers advanced customization and visualization options for improved insight.

This change is part of our continuous efforts to provide a more powerful and flexible analytics experience. My Dashboards includes enhanced features such as:

  • Customizable widget layouts

  • Filterable and savable views

  • Improved chart options
What you need to do

Transition to My Dashboards to continue analyzing performance and retention trends.