[Beta] My Dashboards

To create a new dashboard:

1. In AppsFlyer, from the side menu, go to My Dashboards and click + (Create new dashboard).
   • Alternatively, in the top-right of the dashboard, click New > + Create new.
      
2. Enter a name for your dashboard, select the apps you want included, and click Save.
3. Click + New widget and select the type of widget you want to add (table, KPI, line, bar, column, or donut).
4. Configure the widget by adding the metric(s) and group by dimension(s) you want and click Apply.
5. In the top-right of the dashboard, click Save.
    
6. In the top-right of the dashboard, click the Share button, select whether to keep your dashboard private or share it with other team members, and click Done.
    

To add a new widget:

1. In the top-right of the dashboard, click + Create new and select the type of widget you want to create: Table, KPI, or Chart.
     
2. If you chose Chart, then when the chart opens, also choose what kind of chart: Line, Bar, Column, Donut, or Combo (a mix of line and bar).
     
3. [Optional] Enter a name for your widget. 
4. Add a Metric.
5. Select the settings (where applicable) for:
   • Period
   • Calculation
   • Attribution method
   • Attribution type
6. Add a Group by dimension. Depending on the widget, you can sometimes add more than 1 group by dimension.
7. Select Filters.
8. [Optional] Repeat steps 4 and 5 to add multiple metrics with settings for each.
   Note: Group-by dimensions aren't available when there are multiple metrics.
9. [For line charts] Select a Compare to timeframe to compare the chart data to a previous day, week, month, quarter, year, or a custom timeframe.
10. Click Apply.
    The widget displays in your dashboard. 

To view your analytics dashboard:

1. In AppsFlyer, from the side menu, go to My Dashboards.
2. Select a dashboard to view from the list of pinned and recently viewed dashboards.
3. If the dashboard view you want isn't in the list of pinned and recently viewed dashboards, at the top of the dashboard that's currently showing, select the one you want to view from the dropdown.
   
4. Select the apps, view type, attribution date range, and display filters.
   

The metrics available for widgets (tables, KPIs, and charts) are described in the following table.

A period is the timeframe you want a particular metric to measure. Period options are described in the following table.

For cohort data, you can select from the following calculation options:

• Cumulative: The cumulative or running total of the metric. Meaning Cohort D3 shows totals for Cohort periods 0-3.
• On day: The value of the metric for that day only. Meaning Cohort D3 shows only the metrics that occurred on D3 post-install; not counting what happened in the days before.

The attribution method determines which data contribute to a metric. Meaning, the metric will display data for attributions that were attributed via your selected attribution method. There are 3 attribution methods to select from:

The dimensions available to filter and group metrics by are described in the following table.

Note: Filters are available at both the dashboard level and individual widget level. Filters at the widget level also take into account filters set at the dashboard level. If there’s a conflict, data doesn’t display.

For bar, column, line, and combo charts, you can add multiple metrics.

In general, metrics fall into 1 of 3 types: 

• Number (#), for example, sessions or in-app event count.
• Currency ($), for example, cost or revenue.
• Percentage (%), for example, conversion rate.

When there are multiple metrics, then by default:

• If they are all of the same type, all metrics are displayed using a single Y axis.
• If the metrics are of different types, an additional Y axis is added to the right. 
  • Each Y axis's scale is defined by the minimum and maximum values of the metrics it represents.
  • If the chart has 2 metric types, each Y axis represents one of the metric types. For example, if you select eCPI ($) and Attributions (#), the left Y axis displays eCPI values in dollars with the range defined by the lowest and highest eCPI values. And the right Y axis displays Attributions in numbers with its respective range. See example image above.
  • If the chart has 3 metric types, Currency and Number metrics share the same Y axis. Percentage metrics are displayed on a separate Y axis.

The "Compare to" feature is available in line charts. It allows you visualize and identify trends, changes, patterns, or anomalies by displaying the selected data and its historical counterpart side by side for easy comparison.

You can choose compare the selected chart metrics with data from a previous day, week, month, quarter, year, or a custom timeframe.

The current data is shown as a solid line and data from the previous period is shown as a dashed line.

Dashboard templates are a starting point if you don't have your own customized dashboards (with customized names) yet. The templates have concise layouts that can be customized further with all My Dashboards widgets, dimensions, and metrics, including cohort and retention.

The templates available are:

• Classic Overview: Designed for everyday marketing decisions, Classic Overview is ideal for Android apps or other apps that don't have SKAN/SSOT data and use classic AppsFlyer attribution methods.
• Single Source of Truth. Designed for everyday marketing decisions, the Single Source of Truth dashboard is ideal for:
  • iOS apps that enabled SSOT.
  • Multi-app analysis where all iOS apps enabled SSOT.
• Executive Overview. Designed for team leads, CMOs, or other account-level personas who need to analyze data at a less granular level. The template showcases the multi-app analysis features and high-level metrics available.

See also view dashboards.