Recommended eWallet app events

At a glance: Measure the quality of your users throughout their user journey by recording these suggested in-app events for your eWallet app.

InApp_Events_eWallet.png eWallet

eWallet apps enable users to make digital payments or purchases from their devices. The typical events that we suggest recording include adding funds, viewing content, selecting merchants, viewing promotions, and completing transactions.

Recording these events can help you determine:

  • What type of content and promotions are popular with users, and then offer them similar or related products
  • What are the most popular types of services users use eWallet for when making bill payments
  • Which merchants are the most popular

 Important!

  • Make sure to read the instructions for marketers about implementing in-app events.
  • To streamline the implementation process, use our In-app event generator. This tool includes all of the typical in-app events described in this article and lets you modify the events according to your business needs. Once complete, share the file with your developer.
  • For each recommended event included in this article, there are code samples for iOS, Android, and Unity developers.
  • Detailed instructions for your developer can be found in the AppsFlyer developer hub.

For more information about recording in-app events, see the Rich in-app events guide.

Flowchart_for_recommended_events e-Wallet_app_user_journey

Recommended structures for predefined events

The following section provides a list of event structures that are typical to the eWallet vertical. Each structure includes a predefined event name and the suggested event parameters to use. Note that in-app events can include any event parameters that meet your business needs.

Complete registration (af_complete_registration)

Purpose

Learn how many users installed the app and completed the signup process and what signup methods your users prefer.

Trigger

When the user completes the signup process

Event parameters

Name Description Example value
af_registration_method Type of signup method Email, Facebook, Google

Login (af_login)

Purpose

Understand the retention of your registered users

Trigger

When the user successfully logs in

Event parameters

Can be sent without any additional parameters

Content view (af_content_view)

Purpose

Determine the view rate of specific content. This event can help you:

  • Understand what type of content is most popular with your users, and then try to optimize your marketing campaigns
  • Correlate item views with merchants

Trigger

When the user views a specific item or category content

Event parameters

Name Description Example value
item Type of item cinema ticket
merchant_name Name of merchant cineplex

Recommended structures for custom events

The following section provides a list of event structures that include custom event names and the suggested event parameters to use. Note that in-app events can include any event parameters that meet your business needs.

Wallet complete top-up (wallet_complete_topup)

Purpose

Top-up funds can be used to buy any package or any other service offered inside the app. Record this event and compare it with other data to learn more about your users. For example, you can learn what amounts users are willing to deposit into their accounts and then use the top-up amounts to target them with customized campaigns within their budgets.

Trigger

When the user completes the top-up from their bank or credit card to the eWallet app

Event parameters

Name Description Example value
top_up_amount Amount of payment 100
top_up_method Type of payment method bank transfer

Payment transaction completed (payment_transaction_completed)

Purpose

This event can help you:

  • Highlight users who completed payment on a transaction.
  • Identify large transactions, and then retarget users who top-up with a large sum of money.

Trigger

When the transaction of a specific purchase is completed

Event parameters

Name Description Example value
item Item paid for prepaid card reload
quantity Amount paid 1
transaction_amount Amount of the transaction 50

Bill payment success (bill_payment_success)

Purpose

This event can help you determine the most popular type of service users use eWallet for when paying bills (for example, water bills, electricity bills, or credit card balances).

Trigger

When the user is using eWallet to make payments, such as bills, or credit card statements, or cinema tickets

Event parameters

Name Description Example value
merchant_name Name of merchant Electricity provider
payment_amount Amount paid 100
category Type of service Electricity

Promo (promo)

Purpose

This event can help you determine:

  • Whether the promotion being offered is popular with users
  • Whether the promotion helps with cross-selling additional products to users

Trigger

When the user selects the promotion available within the app

Event parameters

Name Description Example value
promo_type Type of promotion being offered 30% off 

Voucher redeem (voucher_redeem)

Purpose

This event can help you determine:

  • How many users redeem promotional codes
  • What sort of vouchers and discounts users prefer

Trigger

When a user promotion code is redeemed

Event parameters

Name Description Example value
voucher_ID ID of the voucher  1735103
merchant_name Name of merchant cineplex

Select merchant (select_merchant)

Purpose

This event can help you determine which merchant is the most popular and then use this data to try and get similar merchants to join the eWallet service.

Trigger

When the user selects a merchant from the list of available merchants

Event parameters

Name Description Example value
merchant_name Name of merchant cineplex
type Type of business cinema
amount Currency used by the advertiser USD
merchant_ID Specific ID attached to a business that tells the payment processing systems involved in a transaction where to send which funds 123456

Scan barcode success (scan_barcode_success)

Purpose

This event can help you:

  • Understand when a user completes a specific transaction with a merchant
  • Determine which merchants are the most popular

Trigger

When the user scans the QR code from each merchant that they visited using the eWallet app

Event parameters

Name Description Example value
merchant_name Name of merchant cineplex
merchant_ID Specific ID attached to a business that tells the payment processing systems involved in a transaction where to send which funds 123456
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