Bulletin: Aggregated data change to data freshness rate

For:
Marketers Marketers Ad networks
Last update:
Headline Data freshness rate of installs and in-app events in analytics reports and dashboards
Bulletin date August 24, 2021

What's changing

The data freshness rates of installs and in-app event data is changing. The table details the freshness before and after the change. 

Data freshness rate per event type

Event type Before the change (minutes)

After the change

(minutes)
Install, re-attribution, re-engagement 3-5  15-30 
In-app event 90  30-60
Where is it changing

The data freshness change affects the dashboards and reporting tools listed. The change takes place in phases as follows:

Phase 1—starting September 12, 2021 (subject to change)

  • Dashboards:
    • Overview
    • Overview V2
    • Retargeting 
    • Events
    • Custom 
  • Aggregated reports via Pull API

Phase 2—starting October 6, 2021 (planned) 

  • Dashboards:
    • Activity
    • Cohort 
  • API: Cohort
What's not changing Master API and raw data 
Action required
  • When viewing or downloading data, consider the changed data freshness.
  • If you use the Overview dashboard to test SDK integration or integration with an ad network partner, install events will take longer to display. Consider using raw data reports to verify your integration tests. 

See also