Bulletin: Aggregated data change to data freshness rate



Data freshness rate of installs and in-app events in analytics reports and dashboards
Bulletin date August 24, 2021

What's changing

The data freshness rates of installs and in-app event data is changing. The table details the freshness before and after the change. 

Event type Before the change (minutes)

After the change


Install, re-attribution, re-engagement 3-5  15-30 
In-app event 90  30-60
Data freshness rate per event type 
Where is it changing

The data freshness change affects the dashboards and reporting tools listed. The change takes place in phases as follows:

Phase 1—starting September 12, 2021 (subject to change)

  • Dashboards:
    • Overview
    • Overview V2
    • Retargeting 
    • Events
    • Custom 
  • Aggregated reports via Pull API

Phase 2—starting October 6, 2021 (planned) 

  • Dashboards:
    • Activity
    • Cohort 
  • API: Cohort
What's not changing Master API and raw data 
Action required
  • When viewing or downloading data, consider the changed data freshness.
  • If you use the Overview dashboard to test SDK integration or integration with an ad network partner, install events will take longer to display. Consider using raw data reports to verify your integration tests. 

Related reading: AppsFlyer data freshness

90__1_.jpg List of what's new in AppsFlyer