Recommended sports betting events

At a glance: Measure the quality of your users throughout their user journey by recording these suggested in-app events for your sports betting app.

soccer_ball.png Sports betting

Sports betting apps allow bettors to place bets on a range of sports markets. The typical events that we suggest recording are deposits, placing bets, and withdrawals.

Recording events can help you determine:

  • Quality of your app users
  • How engaged users are
  • Revenue that is generated through bets
  • What type of bets generate the lowest or highest revenue

 Important!

  • Make sure to read the instructions for marketers about implementing in-app events. 
  • (Coming soon) To streamline the implementation process, use our In-app event generator. This tool includes all of the typical in-app events described in this article and lets you modify the events according to your business needs. Once complete, share the file with your developer.
  • For each recommended event included in this article, there are code samples for iOS, Android, and Unity developers.
  • Detailed instructions for your developer can be found in the AppsFlyer developer hub.

For more information about recording in-app events, see the Rich in-app events guide.

In_appEvents_UserJourneys_-_Sports_betting__5_.png

Recommended structures for predefined events

The following section provides a list of event structures that are typical to the sports betting vertical. Each structure includes a predefined event name and the suggested event parameters to use. Note that in-app events can include any event parameters that meet your business needs.

Login (af_login)

Purpose

Understand the retention of your registered users

Trigger

Whenever the user successfully logs in

Event parameters

Can be sent without any additional parameters

Complete registration (af_complete_registration)

Purpose

Learn how many users installed the app and completed the signup process, and what signup methods your users prefer. 

Trigger

When the user completes the signup process and the registration is confirmed by the app (without errors).

Event parameters

Name Description Example value
af_registration_method Type of signup method email, Facebook

Recommended structures for custom events

The following section provides an event structure that includes a custom event name and the suggested event parameter to use. Note that in-app events can include any event parameters that meet your business needs.

First time deposit (first_time_deposit)

Purpose

Recording this event can help you determine:

  • When users make a first-time deposit
  • Revenue generated by first-time deposits

In addition, ad network partners can optimize your advertising campaigns by targeting users that have made first-time deposits.

Trigger

First time the user makes a deposit into their betting account

Event parameters

Name Description Example value 
af_revenue Monetary value of the deposit that was made 200
af_currency Currency in which the deposit was made AUD

Deposit (deposit)

Purpose

Determine the value of the deposits being made by your users.

Trigger

Subsequent deposit the user makes after the first time deposit

Event parameters

Name Description Example value
af_revenue Monetary value of the deposit that was made 200
af_currency Currency in which the deposit was made AUD

Placed bet (placed_bet)

Purpose

Learn which events drive the least amount of revenue, and which events drive the most.

Trigger

When a bet is successfully placed

Event parameters

Name Description Example value
af_price Monetary value of the bet that was placed 100
af_currency Currency in which the bet was placed  AUD
event_number Unique identifier of the event that the bet was placed on 123789
event_date Date of the event that was bet on 13122021
event_time Time of the event that was bet on 17:30
transaction_id ID of the placed bet 221

Withdrawal (withdrawal)

Purpose

Learn when users withdraw money that they previously deposited into their betting account.

Trigger

When a user withdraws money from their betting account

Event parameters

Name Description Example value
af_revenue Monetary value of the withdrawal. Record as a negative revenue value. -100
af_currency Currency that was withdrawn AUD

Bonus bet (bonus_bet)

Purpose

Bonus bets are optional bets that app owners can use to award bettors as a sign-up or deposit incentive, or as a promotion to place a certain bet type.

Recording this event helps you determine the total value of bonus bets given to users and the number of users that placed a bonus bet. 

Trigger

When a bet is successfully placed

Event parameters

Name Description Example value
af_price Monetary value of the bet placed 100
af_currency Currency that bet was placed in AUD
event_number
Unique identifier of the event that the bet was placed on 123789
event_date Date of the event that was bet on 13122021
event_time Time of the event that was bet on 17:30
bonus_id ID of the bonus bet 221

Cancels bet (canceled_bet)

Purpose

This event can help you:

  • Log users that constantly cancel bets
  • Learn how many bets are canceled 
  • Learn the reasons why a bet is canceled

Trigger

When the user cancels a bet

Event parameters

Name Description Example value
af_price Monetary value of the bet placed 100
af_currency Currency that bet was placed in AUD
event_number
Unique identifier of the event that the bet was placed on 123789
event_date Date of the event that was bet on 13122021
event_time Time of the event that was bet on 17:30

Account deducted (account_deducted)

Purpose

Log and record debits to user accounts

Trigger

When a bet is lost

Event parameters

Name Description Example value
af_price Monetary value of the bet placed 100
af_currency Currency that bet was placed in AUD
account_number Unique identifier of the user's account 15780
event_number
Unique identifier of the event that the bet was placed on 123789
event_date Date of the event that was bet on 13122021
event_time Time of the event that was bet on 17:30

Account credited (account_credited)

Purpose

Log and record credits to user accounts

Trigger

When a bet is won

Event parameters

Name Description Example value
af_price Monetary value of the bet placed 100
af_currency Currency that bet was placed in AUD
account_number Unique identifier of the user's account 15780
event_number
Unique identifier of the event that the bet was placed on 123789
event_date Date of the event that was bet on 13122021
event_time Time of the event that was bet on 17:30
Was this article helpful?