- AppsFlyer attribution model
- Attribution link structure and parameters
- Organic search attribution
- AppsFlyer Help Center glossary
- Lookback windows explained
- Device identifiers
- IDFV attribution and test-device registration
- Re-attribution window explained
- Reinstalls
- LTV vs. Activity data
- Attribution discrepancies between AppsFlyer and the app stores
- Organic vs. non-organic installs
- Assisted installs explained
- Types of media sources
- AppsFlyer A/B testing guide
- Conversion rate metrics explained
- Session counting explained
- Determining user location using the user IP address
- About exceeded dimensions and cardinality limits
- What is a loyal user
- [Legacy] Organic search attribution
- Keyword data
Attribution concepts
Understand the AppsFlyer attribution model, terms, dashboards, and A/B testing