OneLink™ is a unique AppsFlyer tracking link which advertisers can use to utilize 3 primary features with a single action item.
1. Device Detection And Redirection
OneLink can detect the device type upon click and redirect the user to a matching destination.
For example, Android users are redirected to Google Play, iOS users to iTunes, desktop users to a web page and more. This is especially useful when using owned media such as email or SMS campaigns, website banners etc.
To configure this, follow the instructions on OneLink Redirections Setup Guide.
2. Deep Linking
If the advertised mobile app is already installed, OneLink enables launching the app after a URL click and serving the user with personalized content.
With OneLink, instead of opening the app’s default activity, users can be sent to specific activities within the app, or given special promotions, enhancing the user experience.
For more details, go to the OneLink Deep Linking Guide.
3. Deferred Deep Linking
OneLink is able to deep link and serve users with personalized content, even if the advertised mobile app is not yet installed, right after the app install.
Pour ce faire, le développeur doit accéder à l'Attribution d'AppsFlyer / La donnée de Conversion, qui contient l'intégralité des paramètres et des valeurs de la source/du lien de suivi.
Pour plus d'informations veuillez vous rendre ici.
4. Les Bonnes Pratiques
Évitez les erreurs typiques auxquelles les annonceurs font face lors de l'utilisation de liens profonds en lisant ce Guide des Bonnes Pratiques du Deep Linking.