At a glance: Fields in some raw data reports are restricted due to AppsFlyer Aggregated Advanced Privacy (AAP) framework, integrated partner data sharing policies or both. Restriction differs depending on the report type and the restriction reason.
Raw data restriction
AppsFlyer restricts the availability of some fields in raw data to preserve user privacy and according to an advertiser's AAP setting, data sharing policies of integrated partners (SRNs) providing the data, or both.
Restriction of user-level attribution data affects neither aggregated nor analytics data available via the AppsFlyer platform. However, raw data provided by the platform using raw data delivery tools is affected.
Field-level restriction of raw data depends on the context of the data as listed in the table that follows.
| Restriction type | Reports impacted |
|---|---|
| Restricted media source: Where the user came from |
|
|
Restricted identifiers: Who the device or user is |
|
The table that follows lists restrictions per media source
| 미디어 소스 | 어트리뷰션 유형 |
|---|---|
| 페이스북 |
|
| TikTok for Business | 광고 조회 |
| Roku OneView | Click-through and view-through |
| 트위터 | In some cases, Twitter doesn't allow raw data to be made available in any way. This includes availability as described in this article. In other words, restricted Twitter data isn't available in any manner as raw data in the AppsFlyer platform. Note! Aggregated and analytics data are avaialble without limitation. |
Delivery of raw data
User-level attribution data in AppsFlyer is available using the following raw data delivery tools:
- Data Locker
- Raw data Pull API
- 푸시 API
- Dashboard export page
- Postbacks to networks
- Get conversion data (GCD) API in the context of the client-side user-level data API
Restricted field lists
Media source restriction
How does the restricted media source impact raw data reports?
- The media source field is populated with restricted.
- The attribution fields listed in this article are either empty or populated with null.
- Example: Installs restricted raw data in a CSV file. Other raw data reports are populated in a similar manner.
What is the impact on postbacks to partners when the media source is restricted?
Postbacks sent to partners don't include user identifiers. Partners use the postbacks to calculate campaign performance at the aggregate level.
What about the data of assists that form part of the attribution?
Data related to assists is regarded as attribution data and isn't available.
Attribution field list
| 표시 이름 | API 이름 |
|---|---|
| Ad | af_ad |
| 광고 아이디 | af_ad_id |
| 광고 유형 | af_ad_type |
| 광고세트 | af_adset |
| 광고세트 ID | af_adset_id |
| 어트리뷰션 룩백 윈도우 | af_attribution_lookback |
| 캠페인 ID | af_c_id |
| 채널 | af_channel |
| 비용 통화 | af_cost_currency |
| 비용 모델 | af_cost_model |
| 비용 값 | af_cost_value |
| 키워드 | af_keywords |
| 파트너 | af_prt |
| 사이트 ID | af_siteid |
| 하위 사이트 ID | af_sub_siteid |
| Sub param [n] (n=1-5) | af_sub[n] (n=1-5) |
| 어트리뷰트 터치 시간 | attributed_touch_time |
| 어트리뷰트된 터치 유형 | attributed_touch_type |
| 캠페인 | campaign |
| Contributor [n] media source (n=1-3) | contributor[n]_af_prt (n=1-3) |
| Contributor [n] partner (n=1-3) | contributor[n]_campaign (n=1-3) |
| Contributor [n] campaign (n=1-3) | contributor[n]_match_type (n=1-3) |
| Contributor [n] match type (n=1-3) | contributor[n]_media_source (n=1-3) |
| Contributor [n] touch time (n=1-3) | contributor[n]_touch_time (n=1-3) |
| Contributor [n] touch type (n=1-3) | contributor[n]_touch_type (n=1-3) |
| 딥링크 URL | deeplink_url |
| HTTP referrer | http_referrer |
| Install App Store | install_app_store |
| Keyword ID | keyword_id |
| Keyword match type | keyword_match_type |
| Match type | match_type |
| Network account ID | network_account_id |
| Original URL | original_url |
| 리인게이지먼트 윈도우 | af_reengagement_window |
| Store product page | store_product_page |
Identifier restriction
When identifier restriction applies, the fields listed in the table that follows are the only fields available in the raw data reports.
| API 이름 |
|---|
| event_time |
| event_name |
| event_revenue |
| event_revenue_currency |
| event_revenue_usd |
| af_cost_model |
| af_cost_value |
| af_cost_currency |
| event_source |
| media_source |
| af_channel |
| campaign |
| af_c_id |
| af_adset |
| af_adset_id |
| af_ad |
| af_ad_id |
| af_ad_type |
| af_siteid |
| af_sub_siteid |
| app_id |
| app_name |
| bundle_id |
| is_retargeting |
| retargeting_conversion_type |
| is_primary_attribution |
| af_attribution_lookback |
| af_reengagement_window |
| country_code |
| blocked_reason |
| blocked_reason_value |
| blocked_reason_rule |
| blocked_sub_reason |
| platform |
| is_paid_media |