At a glance: Fields in some raw data reports are restricted due to AppsFlyer Aggregated Advanced Privacy (AAP) framework, integrated partner data sharing policies or both. Restriction differs depending on the report type and the restriction reason.
Raw data restriction
AppsFlyer restricts the availability of some fields in raw data to preserve user privacy and according to an advertiser's AAP setting, data sharing policies of integrated partners (SRNs) providing the data, or both.
Restriction of user-level attribution data affects neither aggregated nor analytics data available via the AppsFlyer platform. However, raw data provided by the platform using raw data delivery tools is affected.
Field-level restriction of raw data depends on the context of the data as listed in the table that follows.
| Restriction type | Reports impacted |
|---|---|
| Restricted media source: Where the user came from |
|
|
Restricted identifiers: Who the device or user is |
|
The table that follows lists restrictions per media source
| Media source | Attribution type |
|---|---|
|
|
| TikTok for Business | View-through |
| Roku OneView | Click-through and view-through |
Delivery of raw data
User-level attribution data in AppsFlyer is available using the following raw data delivery tools:
- Data Locker
- Raw data Pull API
- Push API
- Dashboard export page
- Postbacks to networks
- Get conversion data (GCD) API in the context of the client-side user-level data API
Restricted field lists
Media source restriction
How does the restricted media source impact raw data reports?
- The media source field is populated with restricted.
- The attribution fields listed in this article are either empty or populated with null.
- Example: Installs restricted raw data in a CSV file. Other raw data reports are populated in a similar manner.
What is the impact on postbacks to partners when the media source is restricted?
Postbacks sent to partners don't include user identifiers. Partners use the postbacks to calculate campaign performance at the aggregate level.
What about the data of assists that form part of the attribution?
Data related to assists is regarded as attribution data and isn't available.
Attribution field list
| Display name | API name |
|---|---|
| Ad | af_ad |
| Ad ID | af_ad_id |
| Ad type | af_ad_type |
| Adset | af_adset |
| Adset ID | af_adset_id |
| Attribution lookback window | af_attribution_lookback |
| Campaign ID | af_c_id |
| Channel | af_channel |
| Cost currency | af_cost_currency |
| Cost model | af_cost_model |
| Cost value | af_cost_value |
| Keywords | af_keywords |
| Partner | af_prt |
| Site ID | af_siteid |
| Sub site ID | af_sub_siteid |
| Sub param [n] (n=1-5) | af_sub[n] (n=1-5) |
| Attributed touch time | attributed_touch_time |
| Attributed touch type | attributed_touch_type |
| Campaign | campaign |
| Contributor [n] media source (n=1-3) | contributor[n]_af_prt (n=1-3) |
| Contributor [n] partner (n=1-3) | contributor[n]_campaign (n=1-3) |
| Contributor [n] campaign (n=1-3) | contributor[n]_match_type (n=1-3) |
| Contributor [n] match type (n=1-3) | contributor[n]_media_source (n=1-3) |
| Contributor [n] touch time (n=1-3) | contributor[n]_touch_time (n=1-3) |
| Contributor [n] touch type (n=1-3) | contributor[n]_touch_type (n=1-3) |
| Deeplink URL | deeplink_url |
| HTTP referrer | http_referrer |
| Install app store | install_app_store |
| Keyword ID | keyword_id |
| Keyword match type | keyword_match_type |
| Match type | match_type |
| Network account ID | network_account_id |
| Original URL | original_url |
| Re-engagement window | af_reengagement_window |
| Store product page | store_product_page |
Identifier restriction
When identifier restriction applies, the fields listed in the table that follows are the only fields available in the raw data reports.
| API name |
|---|
| event_time |
| event_name |
| event_revenue |
| event_revenue_currency |
| event_revenue_usd |
| af_cost_model |
| af_cost_value |
| af_cost_currency |
| event_source |
| media_source |
| af_channel |
| campaign |
| af_c_id |
| af_adset |
| af_adset_id |
| af_ad |
| af_ad_id |
| af_ad_type |
| af_siteid |
| af_sub_siteid |
| app_id |
| app_name |
| bundle_id |
| is_retargeting |
| retargeting_conversion_type |
| is_primary_attribution |
| af_attribution_lookback |
| af_reengagement_window |
| country_code |
| blocked_reason |
| blocked_reason_value |
| blocked_reason_rule |
| blocked_sub_reason |
| platform |
| is_paid_media |