ROI360—cost and revenue data

Premium

At a glance: Get cost and revenue data to understand your total ROI and ROAS.

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Overview

ROI360 is a suite of unique cost and revenue reporting tools that provide you with the most accurate data, as fast as possible.

With the combined cost and revenue insights, you get the complete picture of your return on ad spend (ROAS) and return on investment (ROI).

Cost tools

Previously known as Xpend, the ROI360 cost tools aggregate and report cost data. The full suite of cost tools and features is outlined in the table that follows. Click the links to learn more about each feature.

Tool Description
Attributed cost

Cost data tied to attribution, clicks, and impressions at the most granular level available.

This includes access to more than 80 API integrations, enabling you to easily connect to global or local ad networks.

File ingestion

Ad spend ingestion to record cost data not received via API.

Agency fees

Agency fee calculations included in your cost.

Cost ETL* Delivers campaign cost data, updated 4 times daily, to your AWS S3 or GCS bucket ready for loading into advertiser BI systems.
* Available with ROI360 advanced package

Note: You can also aggregate cost data by click without ROI360. However, this method is only for the CPI cost model, not for other models, such as CPA, CPC, and CPM.

Revenue tools

The ROI360 revenue tools aggregate and report revenue data, taking into account in-app purchases, subscriptions, and ad revenue. Taxes and app store commissions are also included in revenue metrics. The full suite of revenue tools and features is outlined in the table that follows. Click the links to learn more about each feature.

Tool Description
In-app purchases

Automatic reporting of validated in-app purchases, including data for follow-up transactions such as refunds or cancellations.

Subscription revenue

Automatic reporting of subscriptions, including changes, cancellations, and family sharing.

Ad revenue

Access to more than 20 ad revenue partners that connect via API or SDK that provide superior accuracy and data freshness.

Revenue ETL* Delivers revenue data to your AWS S3 or GCS bucket ready for loading into advertiser BI systems.
* Available with ROI360 advanced package

Note: There are also some basic revenue measurement tools that aren't included in ROI360. Unlike the tools included in ROI360, these tools require a substantial amount of configuration by your developers: