Ad revenue attribution guide


Ad monetization is a significant revenue source for app owners in many verticals, such as gaming and entertainment. App owners cash in ad revenue by displaying ads on rewarded videos, offer walls, interstitials, and banners.

AppsFlyer Ad Revenue attribution enables the combining of ad revenue, in-app purchases, and subscription revenue to determine total user LTV.

By matching the total user LTV with media cost data, you determine the actual campaign ROI  enabling you to optimize marketing results.

This guide explains how to:

  • Set up ad revenue attribution using different scenarios
  • List of networks supporting ad revenue integration
  • Examples
  • Limitations
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