Ad revenue attribution guide

  • Advertisers



Ad monetization has become a major revenue source for many mobile app owners in different verticals, such as gaming and entertainment. App owners cash in ad revenue by displaying ads on rewarded videos, offer walls, interstitials, banners etc.

AppsFlyer's Ad Revenue attribution feature allows you to combine the ad revenue data with the in-app purchases and subscription revenue data to determine the full LTV of your users.

By matching the full LTV of your users with media cost data, you can automatically determine the actual ROI of your mobile campaigns and dramatically optimize your results.

The following guide explains how to set up ad revenue attribution with different scenarios, which networks support this integration, examples and limitations.

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