How to Configure a Campaign with Unity Ads

To configure a campaign with Unity Ads, follow the steps below:

1. Set Up Campaign

Once you have registered your app with AppsFlyer, you must set up a campaign on the dashboard.

To do this, click the app that you want to advertise or select Overview from the drop-down menu.

2. Configure Integrated Partner

Click Integrated Partners on the left side of the screen

3.  Select Unity Ads

In the Integrated Partners page, select Unity Ads as the media source.

You can do this by either scrolling down the page to Unity Ads or entering Unity Ads in the search box. 

4.  Generate the Tracking URL 

Click the Unity Ads logo to open the Unity Ads Configuration window.

 

5. Enter the name your campaign in the Campaign text field. This is optional.

6. Configure the length of the Click Attribution Lookback Window. 
As Unity Ad's lookback window is 7 days we recommend that you set it up to 7 days on AppsFlyer as well to minimize discrepancies.

7. You must enter the Unity Ads Game ID field since Unity Ads’ integration requires this. You can find your Unity Ads Game ID from the Unity Ads Dashboard (https://unityads.unity3d.com/admin/#/games)

8. Use the tracking link to update your Unity Ads campaigns configuration.

You can find additional information in the Unity Ads knowledge base:

https://unityads.unity3d.com/help/advertising/getting-started

https://unityads.unity3d.com/help/advertising/s2s-install-tracking

9. If you chose to enable view-through attribution you must first define the length of the View-Through Attribution Lookback Window.
Then use the View-through Tracking Link to update your Unity Ads campaigns configuration.
Unity Ads will recognize the View-through Tracking Link and make the necessary changes on their back end.

You can find additional information in the Unity Ads knowledge base:

https://unityads.unity3d.com/help/advertising/getting-started

https://unityads.unity3d.com/help/advertising/s2s-install-tracking

 

Configure In-App Events

1. Choose sending only Unity Ads attributed installs’ in-app events.

 

2.  You must enter the game_id (exactly the same as in the Integration Parameters tab) since Unity Ads’ integration requires this. You can find your Unity Ads Game ID from the Unity Ads Dashboard (https://unityads.unity3d.com/admin/#/games)

3. Click +Click to add in app event mapping and map the events you want to send Unity Ads.
If the event has a monetary value (i.e. purchase) check the Send Value check box to send the value to Unity Ads.

Configure Ad Revenue Attribution

To configure the ad revenue attribution for a Unity Ads, follow these steps:

1.  Click the Ad Revenue tab on the configuration page.

2.  Configure the parameters in Unity Ads' configuration page:

  • API credentials - Please use the following link to retrieve the App ID from Unity Ads.
    Copy the below highlighted API KEY from your Unity Ads account and paste it to the API Key field on your AppsFlyer dashboard. 
  • API credentials - Please use the following link to retrieve the App ID from Unity Ads.
    Copy the below highlighted Game ID from your Unity Ads account and paste it to the App ID field on your AppsFlyer dashboard. 
  • For details of each configuration credential per integrated partner, see here.
  • Event Source – The event representing your ad revenue model in the best possible way. For example, if your revenue is based on impressions, it is recommended sending AppsFlyer an ad viewed event.  The best event can be configured for each monetization platform separately. 

    However, it is also possible to use the af_app_opened event.  In this case, ad revenue is attributed for every app open performed by the user.

  • Ad Revenue Event - a read-only field that presents the new ad revenue event called [source event]_monetized (e.g. Ad_Watched_Monetized as displayed above).  The ad revenue event is presented in the dashboard as an additional event.

3.  Click Save & Close.

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