Marketplace—Overview

At a glance: Discover new media sources and platforms that specialize in your vertical. Learn about their services and performance, contact them, and integrate with them directly from the Marketplace.

Related reading: Marketplace FAQ

Overview

The Marketplace presents a wide range of partner types, such as ad networks, marketing partners, agencies, analytic platforms, and Email Service Providers (ESPs), from over 10,000 partners integrated with AppsFlyer (AppsFlyer partners). These media sources and platforms specialize in different verticals and regions. In the Marketplace, you can find partners you’re not familiar with and check their performance. You can also explore and discover new services in other verticals, helping you to grow and evolve.

From the Marketplace, you can access existing partner integrations and connect more apps to your integrations. 

 Note

The Marketplace is currently available to marketers, not yet to agencies and partners.

Quick start

Explore the Marketplace, discover new opportunities, and start connecting with partners.

To get started:

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  1. Enter the Marketplace: From the top menu of any AppsFlyer page, click Partner Marketplace
  2. Find partners:
  3. Learn about the partner: Select a partner to get to the partner details page.
  4. Integrate with the partner.

Discover partners

Browse the Marketplace homepage or use the filters to discover new partners and see what they offer.

Use the search bar to find specific partners.

Filters

When entering the Marketplace, default filters are applied according to your app activity (your categories and target region). You can clear the filters, update them, and restore them to default. AppsFlyer automatically saves your last selection for future sessions with the same device.

Use the following filters to fine-tune your search:
Filter Description

Category, Subcategory,
Sub-subcategory

Filter partners by categories (as defined by the partners). Click the field to see the list of categories, subcategories, or sub-subcategories. 
Supported capabilities Filter by capabilities supported by partners, such as Campaign Optimization or A/B testing. These capabilities are defined by the partners. 

Target region

Filter partners by activity in the selected regions. 
Target geos Filter partners whose main activity is in the selected geos.
Supported platforms Filter partners that support the selected platforms, such as iOS or Android (as defined by the partner).
Pricing model Filter partners that support the selected pricing model (as defined by the partner).
Ad type Filter partners that support the selected advertisement type (as defined by the partner).
Integrated features Filter partners based on features supported in the integration.
Exclude active partners When selected, shows only partners that aren’t already integrated with your apps.

 Note

When using the search bar, any applied filters are cleared in the search. To fine-tune your search results and apply combined results, use the search bar first and when the results are shown, apply the filters.

Explore the Marketplace

To make it easier for you to find partners that best suit your needs, they’re presented in sections, according to your category. For example:

  • Suggested for you: Partners with a high rate of growth, retention, and in-app purchases.
  • Popular in your category: Partners with the most active integrations.
  • Trending partners: Partners with the highest growth in non-organic installs for the last 30 days.

Partner cards

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Browse the partner cards for basic information on partner services. Each card shows the following information:

  • Integration status (for Active integrations)
  • Company name, followed by quality badges, for partners who meet quality criteria (see details below)
  • Settings icon (for integrated partners)
  • Type of media platform 
  • Phone and email icons (for partners who provided contact details)
  • The partner’s top three supported capabilities
  • Link to the Partner performance table (for partners who meet quality criteria)

Learn about partners

You can learn more about each partner and connect with them from the partner details page.

Partner details page

Click Learn more on a partner card to see the partner details page, where you can:

  • Read about the partner, such as their services, capabilities, and supported features in AppsFlyer
  • When partners meet quality criteria, the following badges appear:
    • Performance Index, leading to the partner ranking table at the bottom of the page. You'll see this index only if the partner appeared in the latest Performance Index. 
    • High-quality traffic, indicating traffic from recent months with a very low fraud rate
  • Get the partner's contact details 
  • See the partner's performance, based on aggregated statistical data
  • See which other partners were viewed by customers in your category, who were also viewing this partner
  • Integrate with the partner

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Contact details

Each partner page includes contact details and links provided by the partner. 

Note: If an icon doesn’t appear or the Contact partner button is grayed out, it means the partner didn't provide that information.

 

Contact details Description
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Clicking this button shows the contact details the partner provided. 

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Links to the partner’s website.

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Links to the partner’s LinkedIn page.

Partner performance

To help marketers decide whether or not to integrate with the partner, this section shows different aspects of their performance metrics, indicating their level of quality. 

Active integrations

  • Average lifetime activity: The average period during which a marketer actively runs campaigns with the selected media source. The measured period is 12 months back and before. 
  • Advertiser retention rate: The percentage of advertisers who worked with the media source a year ago and are still active. 

Geo and category rates

  • Show top Geos/Categories: Shows by default the top 10 geos and categories in which the partner is most active, sorted by the install volume.
  • Categories per geo: Shows the breakdown of retargeting/user acquisition rates (depending on the selected option) in the selected categories and geos.

 Note

The default charts show the top 10 categories and geos in which the partner is active, across all platforms. You can change the default settings by selecting up to 10 other geos or categories, and any available platforms from the top-right corner.

Campaign costs & rates

  • Average CPI (cost per install): Shows the average cost per install for the media source.
  • Install to paying users: Indicates the quality of the media source by showing the percentage of attributed users who made in-app purchases. 

Active integrations

Provides information on the partner's level of service according to the criteria below.

  • Average lifetime activity: The average length of time a marketer actively runs campaigns with the media source. This only takes into account net traffic time. 
  • Advertiser retention rate: The percentage of advertisers who have been working with the media source in the past year and are still active today. 

Integrate with a new partner

Once you’ve decided which partner you’d like to connect with, you can do it directly from the Marketplace.

 Note

Before setting up an integration, make sure you contact the partner and open an account with them.

To set up an integration with a new partner:

  1. Click Learn more from a partner card.
  2. From the partner details page, click Set up integration.
  3. Select from the list of apps the app for the integration. You’re directed to the AppsFlyer integration setup page.
  4. Activate the partner and set up the integration.

After saving the integration, while remaining on the configuration page, you can integrate more of your apps with the partner.

Active partners

After the integration is set the partner becomes active, meaning conversions are attributed, and configured postbacks are sent.

 Note

If you’ve filtered out active partners, the next time you visit the Marketplace active partners won’t show. To see both active and inactive partners, turn off the Exclude active partner filter.

Invite new partners to AppsFlyer

If the partner you're working with isn't integrated with AppsFlyer yet, you can send them an invitation link.

 Note

  • Inviting partners can be done only through an Admin account.
  • This option isn't available for zero-plan customers.

To invite a new partner to integrate with AppsFlyer:

  1. From the Marketplace left menu, under the filters, click Invite new partner

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  2. Enter the partner's name and relevant email address.
    The partner will receive an email with a registration link to start the signup process.

Manage existing integrations

The partner cards contain a link to the integration page, where you can manage your integration and integrate more of your apps with the partner.

To manage an existing integration:

  1. Search for your partner. Note: To see your active integrated partners, select Active partners from the left menu.
  2. Click Manage integration from an active partner card.
  3. Select from the list of apps the app for the integration. You’re directed to the AppsFlyer integration setup page.

After saving the integration, while remaining on the configuration page, you can integrate more of your apps with the partner.