OneLink™ overview

At a glance: OneLink™ a unique AppsFlyer attribution link enabling advertisers to utilize five primary features with a single action item.

1. Device detection and redirection

OneLink can detect the device type upon click and redirect the user to a matching destination.

For example, Android users are redirected to Google Play, iOS users to iTunes, desktop users to a web page and more. This is especially useful when using owned media such as email or SMS campaigns, website banners, etc.

To configure this, follow the instructions on OneLink Redirections Setup Guide.

2. Deep linking


If the advertised mobile app is already installed, OneLink enables launching the app after a URL click and serving the user with personalized content.

With OneLink, instead of opening the app’s default activity, users can be sent to specific activities within the app, or given special promotions, enhancing the user experience.

For more details, go to the OneLink Deep Linking Guide.

3. Deferred deep linking

OneLink is able to deep link and serve users with personalized content, even if the advertised mobile app is not yet installed, right after the app install.

To achieve this, the app developer needs to access AppsFlyer Attribution / Conversion data, which has all the parameters and values from the source/attribution link.

For more information please visit here.

4. OneLink API

AppsFlyer lets you easily create OneLinks for any campaign that you want to run. However, sometimes you want to scale and run multiple campaigns at once or run campaigns that comprise thousands of ads and creatives. 

Instead of manually creating each and every OneLink for every campaign or ad creative, you can use OneLink API. OneLink API allows you to create thousands of OneLinks quickly and easily, saving you time and effort and letting focus on your campaign and marketing efforts instead.

See our OneLink API guide to learn more.

5. Best practices

Avoid the typical issues advertisers face with deep linking and check out the Best Practices guide for deep linking.

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