Account management—plans, payments, and billing

Every new account begins with a default Welcome plan (after completing the sign-up process). After the welcome plan ends, if you haven't updated your plan and billing information, it will automatically convert to the Zero plan. You can either upgrade to the Growth plan, request a quote to a customized Enterprise plan, or remain in the Zero plan. 

Learn more about all included features and compare plans.

Payment for your plan is calculated according to your plan usage and premium features.

Plan usage

Each plan is based on measurement of a specific unit. Unit usage is calculated monthly or annually. The number of units used during the plan cycle (month or year) is deducted from the total package units.

Exceeding plan usage

When exceeding the number of units in your plan cycle, extra costs are applied. You can see all costs in the Plan details section. To help prevent exceeding plan usage or reduce extra costs, alerts are sent via the notification center in the following cases:

• Your plan units are being rapidly used
• You're getting close to reaching your allocated units (75% of your plan units)
• You've exceeded the usage of your plan units

You can check with your CSM or contact hello@appsflyer.com for upgrade options.

Premium features

Any add-ons you've included in your plan are premium features. For example:

• Protect360 (mobile fraud protection)
• ROI360 (cost data)
• Audiences
• Pivot table
• Data Locker
• ESP integration

To learn more about these add-ons and their potential benefits for your business, check with your CSM or contact hello@appsflyer.com. 

Plan units

The different units on which a plan can be based:

Premium add-on units

The units on which additional measured add-ons can be based:

ROI360 dollar units

The ROI360 add-on measures the return on investments of your ad marketing. The add-on package includes a set number of recorded dollar consumption units for ad cost, in-app ad revenue, and in-app purchase revenue (including subscriptions).

• Each unit represents $1 of the recorded ROI360 measurement
• Recorded dollars are presented in USD currency
• When exceeding the package units, extra costs are applied
• Recorded ROI360 data includes:
  • Cost data from up to 4 days after the initial cost day
  • In-app ads data from up to 3 days after the initial revenue day
• Recorded ROI360 data doesn't include: 
  • In-app purchases or subscription refunds
  • Invalid in-app purchases or subscriptions

Extended platform apps include apps running on CTV, PC, console, and other platforms that aren’t iOS, Android, Windows phone, PBA, or website.

Starting February 1, 2026, non-organic installs from extended platform apps (for example, CTV, PC, and console) are included in billable conversions, according to your existing conversion-based commercial terms.

What is billed

• Non-organic installs.
• Non-organic re-engagements (once supported for extended platform apps).
• Owned media activity.

What isn’t billed

• Organic installs and re-engagements.

For accounts on a conversions package, extended platform conversions are billed at the same unit cost as mobile conversions.

If you use Adaptive Pricing, extended platform activity can increase credit consumption for billed installs and related usage.

MAU-based billing isn’t supported for extended platform apps.

From the My plan tab, you can see the details of your current plan, review plan usage, and upgrade your plan. 

Usage Report

The Usage Report page shows your billable conversions and your return on investments—for ROI360 subscribers. From this page, you can:

• Filter data by dates, apps, media sources, event sources, and event types.
• Download a report according to the selected filters.

Access to the Usage Report page

Prerequisite:

• Only account admins and account users with the following permissions can access the Usage Report page:
  • Access the Account page
  • Access to all apps, media sources, and geos

To access the Usage Report page:

• From the Account page > My Plan, click Usage report on the top-right.

Data included in the usage report

• The data shown in the report may be complete or partial, depending on the current day of the month and the selected date range:

  Complete/Partial	Current day of the month	Selected date range
  Complete	10th and onwards	Previous month
  Partial	Between 1st-9th	Previous month
  Partial	Any day of the month	Current month

• All data in the report is aggregated and includes billable conversions and ROI360 events. Non-chargeable events, such as organic installs and fraud, aren’t included.
• based on the selected filters.
• By default, the date range shows data from the 1st of the current month to the present day. You can change this by selecting different dates from the filter at the top of the table.
• Data in the report is retained for 24 months.

Usage report fields

See below the field specifications for measurement conversions and ROI360 events in the usage reports.

Download a usage report

1. From the My plan tab, click Usage report.
2. Select the date range and any other filters.
3. Click Download from the top of the table. The file is downloaded in CSV format.

Account status

The status of your account is shown at the top left of the Account page. The possible statuses are:

Upgrade, downgrade, or delete an account

You can request an account upgrade directly through the Upgrade plan button on the top-right of the Account page. 

To delete or downgrade an account, contact your CSM or send an email to hello@appsflyer.com.

Access the Payments and Invoices tab to:

• Check invoice details and payment status
• Download invoices (PDF)
• Choose a payment method (for Growth customers, a credit card is required)

Payment methods: easy & secure invoicing

Learn about the payment options available for your AppsFlyer invoices and why ACH is the best choice for US customers.

Recommended for US customers: ACH (Automated Clearing House)

ACH is the fastest, most reliable, and most cost-efficient way for US customers to pay. We strongly encourage all US-based clients to select ACH as their primary payment method for the best experience.

See the video below for a quick walk-through on how ACH works and why many finance teams are making the switch.

Payment types

Hands-free recurring payments

Save your preferred payment method once, and we’ll automatically charge it when an invoice is due. This is the most convenient way to ensure continuous service.

To Set Up, go to Payments & invoices → Update Payment Method.

For US customers, ACH provides the most reliable recurring payment experience.

PayNow (manual invoice payment)

Pay open invoices manually at any time directly through the portal.

To use, go to Payments & invoices, select the open invoice, and click Pay.

For US Customers, ACH PayNow offers the fastest and most consistent manual payment experience.

Set up

Follow these simple steps to set up or make a payment using your preferred method.

Managing Payment Methods

To delete a saved payment method (ACH account or credit card) from Recurring Payments, submit a Support ticket requesting deletion of the payment method.

Note: You can’t delete payment methods directly in the portal.

Invoices

In this section, you can see paid and unpaid invoices, download them, and pay overdue invoices. Monthly invoices are issued after the first week of every month.

Pay overdue invoices

From this tab you can view and update your company details and contact persons for billing.

Company billing details

When choosing a Growth or custom Enterprise plan, you must provide company billing information. This information can be updated at any time. For generating an invoice, you must provide company billing details, and at least one billing contact.

To add or update Company billing details:

1. Enter or update your billing details, and click Save billing details.
2. Read the legal terms and accept them by marking the checkbox.
3. Click Submit. A popup message indicates if the changes were saved successfully. 

Billing contacts

Act as a focal point to receive invoices and for communications regarding any payment issues.

To add or update Billing contacts:

1. Click Add contact and enter the required details or make changes to a current contact.
2. Click Save billing details. Make sure to have There must be at least one billing contact.
3. A popup message indicates if the changes were saved successfully. 

Billing details

Company tax number

Certain countries, listed in the table below, require us to record your company tax number and add VAT to your invoices. If your company is in one of these countries, you must provide your company tax number in the correct format of the country. Otherwise, your billing details won't be saved. 

Countries requiring company tax number

Conversion measurement options for iOS app billing

Since the introduction of iOS 14.5, AppsFlyer offers two possible methods to determine campaign performance and attribution for iOS apps:

• Single Source of Truth (SSOT): If you have SSOT configured in AppsFlyer SKAN Conversion Studio, this method will automatically be used for billing.
• If you haven't turned on SSOT: AppsFlyer runs a side-by-side comparison of the number of daily conversions measured by SKAdNetwork and those measured by our privacy-centric RTA (real-time attribution) for each media source. These two methods run independently and in parallel. The higher of the two numbers is taken into account for billing. This ensures that you're never charged twice for a conversion event.

Learn more about AppsFlyer iOS billing policy.