Mobile fraud is considered by many to be the most alarming problem within the industry. Fraud drains marketing budgets, pollutes marketing performance data and turns successful campaigns into losing ones.
To combat mobile fraud, AppsFlyer has developed the industry’s most comprehensive, real-time fraud protection and detection solution - the Protect360 platform.
The first layer of anti-fraud protection is a set of tools used to automatically block devices suspected of fraudulent activity and sources in real-time. Protect360 clients enjoy full protection from fraudulent activity.
Protect360 is a premium feature which is an add-on to existing packages. For specific pricing please contact your Customer Success Manager.
For more information, click the link below:
In addition, Protect360 clients are able to see the quantities and reasons for fraud blocks.
Unfortunately, not all fraud can be automatically blocked by today’s real-time, anti fraud technologies. Fraudsters have developed methods to disguise their installs within legitimate mobile traffic, which makes advanced fraud detection techniques a must for large advertisers suffering from fraud.
The second layer of Protect360, is a dedicated anti-fraud dashboard described in the following article:
The following article describes how to get the best results for detecting mobile fraud incidents in your account:
The Protect360 platform also contains dedicated raw data reports.