Audiences

  • Advertisers

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Introduction

AppsFlyer's Audiences tool is designed to enable advertisers to easily segment and create groups of mobile users, organic and non-organic, directly from within the AppsFlyer platform. Audiences can be shared with integrated partners (or uploaded to a 3rd party such as Amazon S3 or Slack), primarily for the purpose of running personalized retargeting campaigns and to power lookalike targeting campaigns and exclusion lists.

AppsFlyer’s Audiences tool allows you to build complex user segments across multiple time ranges, event values, and dimensions, while getting accurate size estimations almost instantly.

Every day, your configured Audiences are updated with the latest user data and uploaded to your selected partners. This allows you to create an Audience only once while having its data constantly updated to fit the previously chosen filters.

Audiences can be found under Integration in the AppsFlyer dashboard left-hand toolbar:

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