Applovin MAX ad revenue configuration

At a glance: Applovin MAX, an AppsFlyer integrated partner, provides app owners with ad revenue-generating solutions.

Setting up Applovin MAX integration

Advertisers set up Applovin MAX using the Dashboard.


The setup is done from the partner integration setup page, but to find the partner you must first go to the marketplace


Before setting up an integration, make sure you contact the partner and open an account with them.

To activate the integration:

  1. Go to the Marketplace: From the top menu of any AppsFlyer page, click Marketplace
  2. Search for the partner and select it.
  3. Click Set up integration. You’re directed to the integration setup page.
  4. Update settings (per tab) as required. See the following section.

Setting tabs

Update setting tab content as required: Ad revenue.

Ad revenue

Applovin MAX provides ad revenue mediation with aggregate data at the device level.


  • Ad revenue for the Fire OS platform isn't reported in AppsFlyer.
  • Learn more about ad revenue attribution (ad monetization).

To enable the ad revenue API:

Best practice

If you monetize with Meta ads and are using Applovin Max, it's best if you don't have a direct Facebook ad revenue integration with AppsFlyer. This way, you'll receive user-level data. If you have a direct Facebook ad revenue integration, data is at aggregate-level.