Applovin MAX ad revenue configuration

At a glance: Applovin MAX, an AppsFlyer integrated partner, provides app owners with ad revenue-generating solutions.

Setting up Applovin MAX integration

Prerequisite: Before setting up the integration, make sure you contact the partner and open an account with them.

New integration:

  1. In AppsFlyer, go to Collaborate > Partner Integrations > Marketplace tab.
  2. Select the relevant app. 
  3. Search for Applovin MAX and select Integrate.
  4. In the Integration tab, turn on the Activate partner toggle. Keep it on as long as you work with Applovin MAX.
  5. Configure remaining tabs as needed below.

Edit existing integration:

In AppsFlyer, go to Collaborate > Partner Integrations > Active integrations tab, search for the partner, and make your changes.

Setting tabs

Update setting tabs content as required: Ad revenue.

Ad revenue

Applovin MAX provides ad revenue mediation with aggregate data at the device level.

 Note

  • Ad revenue for the Fire OS platform isn't reported in AppsFlyer.
  • Learn more about ad revenue attribution (ad monetization).

To enable the ad revenue API:

Best practice

If you monetize with Meta ads and are using Applovin Max, it's best if you don't have a direct Facebook ad revenue integration with AppsFlyer. This way, you'll receive user-level data. If you have a direct Facebook ad revenue integration, data is at aggregate-level.