Access to data by advertisers, agencies, and ad networks

At a glance: The ability to access data and features in AppsFlyer depends on team member account type, individual team member permissions, and account permissions.

Access to data by advertisers, agencies, and ad networks

  • Advertiser (app owner):
    • Has access to all data in AppsFlyer although some data is masked or hashed:
      • Traffic attributed to non-transparent agencies. 
      • Traffic attributed to restricted media sources due to regulatory requirements or data sharing terms.
  • Agency: has access to data relating to campaigns run by the agency and to which the traffic is attributed
  • Ad network: has access to data attributed to the ad network. 

In some cases, there is a further distinction between the account admin and account team members, as listed in the tables that follow. 

The access tables are divided as follows:

  • Features
  • Cost and revenue data 

Abbreviations key:

Abbreviation Meaning
Y Access is permitted by default
P Access needs to be granted by the advertiser
N Access never permitted
- Not applicable

Access by feature

Feature Advertiser Agency (1) Ad network (1)
Admin Team member Admin Team member Admin
Dashboards Overview Y Y Y Y Y
Protect360 Y Y P P P
Activity Y Y N N N
Events Y Y Y Y N
Retargeting Y Y Y Y Y
Retention Y Y P P P
Cohort Y Y P P N
Custom Dashboard Y Y N N N
SKAdNetwork Y Y Y Y N
People-Based Attribution Y Y N N N
Reports Export Data (aggregate) Y Y P P P
Raw data  Y Y P P N
Protect360 raw data Y Y P P P
Pivot Y Y N N N
Configuration Integrated Partners Y Y Y Y Y
Configure OneLink Y Y N(3) N(3) N
Approved Agencies Y Y N N N
App Settings


Read-only  (2) N N
Integration Audiences and incrementality Y Y N N N
SDK Information Y Y N N N
SDK Integration Tests Y Y N N N
API Access (Pull API aggregate data)  Y P(5) Y Y N
Data Locker Y N(6) N N N
Protect360 ad net raw data by API N N N N P

1. Where allowed access is limited to the traffic generated by the agency/ad network. 
2. To enable or disable agency transparency
3. While agencies can't define their own OneLink templates, they can create attribution links using OneLink templates defined by the advertiser
4. Optional access can be given to aggregate organic data
5. Request token from the admin
6.Can view settings

Access to the aggregate cost and revenue data

  Advertiser Agency Ad network 
  Cost Revenue Cost Revenue Cost Revenue
Organic - Y - P - N
Non-organic Y Y Y Y N N
Facebook Y Y Y Y N N
Twitter Y(1) Y N Y N N
Google Ads Y Y N Y N N
Apple Search Ads Y - Y - N -
Retargeting N Y N Y N N

1. From June 2020