Introduction
This article provides a checklist to assist you on what data and features are available for each different role of AppsFlyer users.
The covered roles are:
- Advertiser (account owner and team members)
- Agency (account owner and team members)
- Ad Network
The following keys explain the different options:
| Abbreviation | Meaning |
|---|---|
| Y | Yes |
| N | No |
| P | Premium Feature |
| RO | Read Only |
Access to dashboard pages
| Advertiser | Agency | Ad Network | ||||
|---|---|---|---|---|---|---|
| Account Owner | Team Member | Account Owner | Team Member | Account Owner | ||
| Dashboard | Overview | Y | Y | Y | Y | Y |
|
Reports
|
Events | Y | Y | Y | Y | N |
| Retargeting | Y | Y | Y | Y | Y | |
| Retention | Y | Y | Y (1) | Y (1) | Y (2) | |
| Cohort | Y | Y | N | N | N | |
| Activity | Y | Y | N | N | N | |
| Export Data | Y | Y | Y | Y | Y | |
| Scheduled Reports | Y | Y | N | N | N | |
| Integration | SDK Information | Y | Y | N | N | N |
|
Labs |
Right Now | Y | Y | - | - | - |
| Custom Dashboard | Y | Y | ||||
| Protect360 | P | P | ||||
| Pivot | P | P | ||||
| Live Alerts | P | P | ||||
1. Retention data reflects only the agency's own traffic.
2. Retention data reflects only the network's own traffic.
Configuration / integration pages
| Advertiser | Agency | Ad Network | ||||
|---|---|---|---|---|---|---|
| Account Owner | Team Member | Account Owner | Team Member | Account Owner | ||
|
Configuration
|
Integrated Partners | Y | Y | Y | Y | Y |
| Configure OneLink | Y | Y | N | N | N | |
| Approved Agencies | Y | Y | N | N | N | |
| APP Settings | Y | RO | Y (1) | N | N | |
| Integration | SDK Tests | Y | Y | N | N | N |
| API Access | Y | RO | Y (2) | Y (2) | N | |
| Data Locker (Premium) | Y | N | N | N | N | |
1. Only to enable or disable agency transparency
2. Only for pull API calls, which include only the agency's related traffic.
Account level pages
| Advertiser | Agency | Ad Network | ||||
|---|---|---|---|---|---|---|
| Account Owner | Team Member | Account Owner | Team Member | Account Owner | ||
|
Account
|
Payments | Y | N | Y | N | N |
| Team Members | Y | RO | Y | RO | N | |
| Test Devices | Y | Y | Y (1) | Y (1) | N | |
| Change Password | Y | Y | Y | Y | Y | |
1. When advertisers white list their devices it applies to all apps they own.
Similarly, agencies white listed devices apply only to apps owned by the agency, not to apps they are partners of.
Uninstall data
Including aggregated uninstall data on the dashboard's overview page, aggregated and raw data reports.
| Aggregated View | Raw Data View | ||
|---|---|---|---|
| Advertiser | Organic | Y | N |
| Non-Organic | Y | Y | |
| Y | Y | ||
| Y | Y | ||
| Google Ads | Y | Y | |
| Apple Search Ads | Y | Y | |
| Retargeting | Y | N | |
| Agency | Organic | - | N |
| Non-Organic | Y | N | |
| Y | N | ||
| Y | N | ||
| Google Ads | Y | N | |
| Retargeting | Y | - | |
| Ad Network | Organic | N | N |
| Non-Organic | N | N | |
| Retargeting | N | N | |
Cost data
| Overview & Aggregated Reports | ||
|---|---|---|
| Advertiser | Organic | - |
| Non-Organic | Y | |
| Y | ||
| N | ||
| Google Ads | Y | |
| Apple Search Ads | Y | |
| Retargeting | N | |
| Agency | Organic | - |
| Non-Organic | Y | |
| Y | ||
| N | ||
| Google Ads | Y | |
| Retargeting | N | |
| Ad Network | Organic | - |
| Non-Organic | N | |
| Retargeting | N | |
Revenue data
| Overview & Aggregated Reports | ||
|---|---|---|
| Advertiser | Organic | Y |
| Non-Organic | Y | |
| Y | ||
| Y | ||
| Google Ads | Y | |
| Apple Search Ads | Y | |
| Retargeting | Y | |
| Agency | Organic | Y (1) |
| Non-Organic | Y | |
| Y | ||
| Y | ||
| Google Ads | Y | |
| Retargeting | Y | |
| Ad Network | Organic | N |
| Non-Organic | N | |
| Retargeting | N | |
1. If permitted by the advertiser to access organic data