Access to data by advertisers, agencies, and ad networks

The ability to access data and features in AppsFlyer is dependent on the user's AppsFlyer account type. AppsFlyer has the following account types:

  • Advertiser: has access to all data in AppsFlyer. The main exception to this is where there is no data transparency between an agency and the advertiser.
  • Agency: has access to data about campaigns the agency manages for the advertiser.
  • Ad network: has access to data about campaigns the advertiser runs on the ad network.

In some cases, there is a further distinction between the account admin and account team members, as shown in the tables that follow. 

The access tables are divided as follows:

  • Features
  • Cost and revenue data 
Abbreviations key
Abbreviation Meaning
Y Access is permitted by default
P Access needs to be granted by the advertiser
N Acess never permitted
- Not applicable

Access by feature

Feature Advertiser Agency (1) Ad network (1)
Admin Team member Admin Team member Admin
Dashboard Overview Y Y Y Y Y
Protect360* Y Y P P P
Activity Y Y N N N
Events Y Y Y Y N
Retargeting Y Y Y Y Y
Retention Y Y P P P
Cohort Y Y P P N
Custom Dashboard Y Y N N N
People-Based Analytics Y Y N N N
Reports Export Data (Performance, Retargeting, and Targeting validation rules) Y Y P P P
Export Data* (Raw data, Protect360) Y Y N N N
Scheduled Reports Y Y N N N
Pivot* Y Y N N N
Configuration Integrated Partners Y Y Y Y Y
Configure OneLink Y Y N(3) N(3) N
Approved Agencies Y Y N N N
App Settings


Read-only  (2) N N
Integration Audiences Y Y N N N
SDK Information Y Y N N N
SDK Integration Tests Y Y N N N
API Access (Pull API)  Y Y Y Y N
API Access (Push API) Y N N N N
Data locker* Y N N N N
Labs Right Now Y Y N N N

An AppsFlyer premium feature 
1. Where allowed access is limited to the traffic generated by the agency/ad network. 
2. To enable or disable agency transparency
3. While agencies can't define their own OneLink templates, they can create attribution links using OneLink templates defined by the advertiser
4. Optional access can be given to aggregate organic data. 

Access to cost and revenue data

  Advertiser Agency Ad network (1)
  Cost Revenue Cost Revenue Cost Revenue
Organic - Y - P - N
Non-Organic Y Y Y Y N N
Facebook Y Y Y Y N N
Twitter Y(2) Y N Y N N
Google Ads Y Y N Y N N
Apple Search Ads Y - Y  - N -
Retargeting N Y N Y N N

1. Requires the advertiser's permission
2. From June 2020

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