Data Access of Advertisers, Agencies and Ad Networks

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Introduction

This article provides a checklist to assist you on what data and features are available for each different role of AppsFlyer users.

The covered roles are:

  • Advertiser (account owner and team members)
  • Agency      (account owner and team members)
  • Ad Network

The following keys explain the different options:

Abbreviation Meaning
Y Yes
N No
P Premium Feature 
RO Read Only

Access to Dashboard Pages

   Advertiser  Agency  Ad Network
   Account Owner Team Member Account Owner Team Member Account Owner
Dashboard Overview Y Y Y Y Y
Reports
Events Y Y Y Y N
Retargeting Y Y Y Y Y
Retention Y Y Y (1) Y (1) Y (2)
Cohort Y Y N N N
Activity Y Y N N N
Export Data Y Y Y Y Y
Scheduled Reports Y Y N N N
Integration SDK Information Y Y N N N

Labs

Right Now Y Y - - -
Custom Dashboard Y Y
Protect360 P P
Pivot P P
Live Alerts P P

1. Retention data reflects only the agency's own traffic. Available only to listed (integrated) agencies.

2. Retention data reflects only the network's own traffic. 

Configuration / Integration Pages

    Advertiser   Agency   Ad Network
    Account Owner Team Member Account Owner Team Member Account Owner
Configuration
   
Integrated Partners Y Y Y Y Y
Configure OneLink Y Y N N N
Approved Agencies Y Y N N N
APP Settings Y RO Y (1) N N
Integration SDK Tests Y Y N N N
  API Access Y RO Y (2) Y (2) N
  Data Locker P P N N N

1. Only to enable or disable agency transparency

2. Only for pull API calls, which include only the agency's related traffic. 

Account Level Pages

      Advertiser   Agency   Ad Network
      Account Owner Team Member Account Owner Team Member Account Owner
Account
      
Payments Y N Y N N
Team Members Y RO Y RO N
Test Devices Y Y Y (1) Y (1) N
Change Password Y Y Y Y Y

1. When advertisers white list their devices it applies to all apps they own. 
Similarly, agencies white listed devices apply only to apps owned by the agency, not to apps they are partners of. 

Uninstall Data

Including aggregated uninstall data on the dashboard's overview page, aggregated and raw data reports.

   Aggregated View Raw Data View
Advertiser Organic Y N
Non-Organic Y Y
Facebook Y Y
Twitter Y Y
Google AdWords Y Y
Apple Search Ads Y Y
Retargeting Y N
Agency Organic - N
Non-Organic Y N
Facebook Y N
Twitter Y N
Google AdWords Y N
Retargeting Y -
Ad Network Organic N N
Non-Organic N N
Retargeting N N

Cost Data

   Overview & Aggregated Reports
Advertiser Organic -
Non-Organic Y
Facebook Y
Twitter N
Google AdWords Y
Apple Search Ads Y
Retargeting N
Agency Organic -
Non-Organic Y
Facebook Y
Twitter N
Google AdWords Y
Retargeting N
Ad Network Organic -
Non-Organic N
Retargeting N

Revenue Data

   Overview & Aggregated Reports
Advertiser Organic
Non-Organic Y
Facebook Y
Twitter Y
Google AdWords Y
Apple Search Ads Y
Retargeting Y
Agency Organic Y (1)
Non-Organic Y
Facebook Y
Twitter Y
Google AdWords Y
Retargeting Y
Ad Network Organic N
Non-Organic N
Retargeting N

1. If permitted by the advertiser to access organic data

 

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