At a glance: The ability to access data and features in AppsFlyer depends on team member account type, individual team member permissions, and account permissions.
Access to data by account type
Advertisers, ad networks, and agencies have access to data according to their account type:
| Account type | Can access |
|---|---|
| Advertiser |
All their data in AppsFlyer, although some data is masked or hashed:
|
| Ad network | Data attributed to the ad network |
| Agency | Data relating to campaigns run by the agency and to which the traffic is attributed |
Access to data by roles and permissions
When the advertiser turns on the Permission toggle for an ad network (see Ad network permissions) or an agency (see Agency permissions), there is a further distinction between access to data according to roles—account admin and account team members, as listed in the tables that follow.
Note: Where allowed, access is limited to the traffic generated by the ad network or the agency.
Abbreviations key:
| Abbreviation | Meaning |
|---|---|
| ✓ | Access is granted when the main permission toggle is enabled by the advertiser |
| P | Access is granted when additional specific permissions are enabled by the advertiser |
| L | Limited access is granted when permission is enabled by the advertiser |
| – | No access |
Access by feature page for agencies and ad networks
| Feature | Agency | Ad network | |||
|---|---|---|---|---|---|
| Admin | Team member | Admin | Team member | ||
|
Dashboards |
Overview | ✓ | ✓ | ✓ | ✓ |
| Protect360 | P(1) | P(1) | P(1) | P(1) | |
| Activity | – | – | – | – | |
| Events | ✓ | ✓ | |||
| Retention | P | P | P | P | |
| Cohort | P | P | |||
| Custom Dashboard | – | – | – | – | |
| SKAdNetwork | ✓ | ✓ | |||
| Loyal users | P | P | |||
| People-Based Attribution | – | – | – | – | |
|
Reports |
Raw Data Export | P | P | L(2) | L(2) |
| Aggregated Data Export | ✓ | ✓ | P | P | |
| Protect360 dashboard & raw data | P | P | P | P | |
| Ad revenue raw data (UA signals) | – | – | P | P | |
| Retention reports | P | P | P | P | |
| Pivot | – | – | – | – | |
|
Configuration |
Active Integrations | Read-only | Read-only | Read-only | Read-only |
| Active Integrations > Configure integration | – | – | P | P | |
| Active Integrations > Configure in-app event postbacks | P | P | P | P | |
| Validation Rules | P | P | P(3) | P(3) | |
| Approved Agencies | – | – | – | – | |
| App Settings | L(4) | – | – | – | |
|
Experiences & Deep Linking |
Configure OneLink | – | – | – | – |
|
Integration |
Audiences and incrementality | – | – | – | – |
| SDK Information | – | – | – | – | |
| SDK Integration Tests | – | – | – | – | |
| API Access (Pull API aggregate data) | ✓ | ✓ | – | – | |
| Data Locker | – | – | – | – | |
| Cost Import | – | – | P(6) | P(6) | |
|
Notes and limitations: |
|||||
Access for advertisers
The Admin role in an advertiser account has access to all features listed in the table above. All other users have access according to the roles they're assigned to.
Access to the aggregate cost and revenue data
| Advertiser | Agency | Ad network | ||||
|---|---|---|---|---|---|---|
| Cost | Revenue | Cost | Revenue | Cost | Revenue | |
| Organic | N/A | ✓ | N/A | P | N/A | - |
| Non-organic | ✓ | ✓ | ✓ | ✓ | ✓ | - |
| Meta ads | ✓ | ✓ | ✓ | ✓ | N/A(2) | - |
| X Ads | ✓(1) | ✓ | - | ✓ | N/A(2) | - |
| Google Ads | ✓ | ✓ | - | ✓ | N/A(2) | - |
| Apple Search Ads | ✓ | N/A | ✓ | N/A | N/A(2) | N/A |
| Retargeting | - | ✓ | - | ✓ | ✓ | - |
|
Note: 1. From June 2020 2. Only visible to that ad network; not others. Example: X Ads can see X Ads cost. | ||||||