Preparing for the App Store review—iOS 14 implications

At a glance: Before app publication, the App Store reviews the app to ensure that it complies with Apple policies. 

A word from our lawyers: Nothing stated here is legal advice. It is provided for your information and convenience. You should work closely with legal and other professional advisors to determine exactly how Apple policies apply to you. The privacy relationship between you and AppsFlyer is governed by the AppsFlyer Services Privacy Policy!

iOS 14 implications

  • This article is updated based on the App Store review guidelines dated September 11, 2020. 
  • Starting with the release of iOS 14 until early 2021, the Grace Period, access to IDFA remains unchanged and you don't have to implement ATT.
  • As of September 16, 2020, AppsFlyer SDK versions are tested and are compatible with iOS 14. 
    • SDK V6.0.X
      • Attribution continues to operate unchanged compared to iOS 13. 
      • During the Grace Period:
        • Implement the AppsFlyer SKAdNetwork Solution.
        • Ensure that your ad network partners have SKAdNetwork integration with AppsFlyer.
        • Use AppsFlyer SKAdNetwork simulation to get a better understanding of how ATT will impact your attribution.
        • There is no need to display the ATT prompt. 
        • We may need to make further changes to the SDK to support changes to iOS at the end of the Grace Period. 
    • iOS SDK V5.4:
      • Attribution continues to operate unchanged compared to iOS 13. 
      • During the Grace Period consider adopting SDK V6.0.X and following the guidance above.
    • iOS SDK 4.9-5.3: 
      • Limited compatibility testing was performed and the outcome is similar to that of V5.4.
      • We do not support these versions in the context of iOS 14. 
Guide to App Store review starting iOS 14

Apple requirement


Is the app available in the kids section of the App Store?

Disable the SDK from collecting IDFA. Use the following API calls to do so:

    • iOS SDK: disableAdvertisingIdentifier and disableCollectASA
    • Unity SDK:setDisableCollectIAD

Additional information: Kids Category

Do you want to collect IDFA? 

Implement iOS App Tracking Transparency (ATT) to enable the SDK to get IDFA. 

Do you want to collect IDFV?

IDFV is available to the SDK and can be used for analytics across apps from the same app owner.

Do you need to check the limit as tracking (LAT) setting?

No. Starting iOS 14, LAT is deprecated. 

Guide until iOS 13

Guide to App Store Connect review questions until iOS 13

App store question

What does the AppsFlyer SDK do?

Is the app available in the kids section of the App Store.

This table is not relevant and should not be used to answer questions relating to the kids section. 

Does this app use the Advertising Identifier (IDFA)?

AppsFlyer makes use of IDFA for attribution.

Serve advertisements within the app?

If ads are served, the AppsFlyer SDK may report the IDFA to AppsFlyer similarly to the data sent to AppsFlyer as part of in-app events.

Are you Attributing this app installation to a previously served advertisement?


AppsFlyer uses the IDFA to attribute installs.

Are you attributing an action taken within this app to a previously served advertisement?

AppsFlyer uses the IDFA to report actions in the app.

Is there a Limit Ad Tracking setting (LAT) in iOS?

Starting iOS 14 LAT is deprecated.

Ensure that your code complies with the requirement to honor the LAT setting.

AppsFlyer fully complies with the following requirement by Apple: "Check the value of this property before performing any advertising tracking. If the value is NO, use the advertising identifier only for the following purposes: frequency capping, conversion events, estimating the number of unique users, security and fraud detection, and debugging."

Additional information

  • The data is owned by our clients, the app owners. 
  • Your media partners might have different uses for the IDFA. Ensure that your media partners fully comply with Apple's requirements.
  • We enable you to comply with opt-out regulations, like GDPR, CCPA, and COPPA.
Was this article helpful?