Pre-install campaigns for Android configuration and testing

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What is a preinstall campaign?

Preinstall campaigns allow app owners to reach vast audiences without running online campaigns.

In pre-install campaigns, app owners can ask device manufacturers to preinstall their apps on devices before they leave the factory.

Preinstall campaigns can also be a collaboration with 3rd party media sources, which work with various manufacturers on behalf of app owners.


AppsFlyer counts an install once an app launches for the first time. Therefore, the number of displayed preinstalls is the number of users launching your app, and not the number of devices that have the app preinstalled on.

Benefits of recording installs from preinstall campaigns

By attributing preinstall campaigns you can measure the:

  • number of users  who launch your preinstalled app
  • number of app users each manufacturer brings
  • LTV of each user and determine which manufacturer brings high-value users

How can I measure preinstall campaigns?

There are four ways to measure preinstall campaigns. For more information, see the Setup section in this article.

Viewing preinstall data

Preinstalls appear in the AppsFlyer dashboard under the attributed media source, just like any other install event. Their campaign name, however, is always Preinstall.


You can specify different campaign names for preinstalls with the SDK API Method.

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