At a glance: Learn the difference between organic and paid installs coming through X Ads.
Paid installation
A paid X Ads installation is an installation generated by an ad on a mobile app as part of an X Ads campaign. To view paid installations generated by X Ads in the AppsFlyer dashboard, select Twitter as the Media Source and look for the installations listed under each X Ads campaign.
Organic installation
An organic X Ads installation is an installation generated by a post that contains a link to the app page in iTunes or Google Play (not as part of an ad campaign). To view the organic installations generated by X Ads in the AppsFlyer dashboard, select Twitter as the Media Source and look for the campaign called organic.
For a paid or organic X Ads installation to be listed in the AppsFlyer dashboard or reports, the interaction with the ad or post should be within the AppsFlyer attribution window for X Ads: 14 days click-through, 1-day view-through attribution window.