Measuring Campaign Cost, Clicks, Impressions, ROI and eCPI

It is possible to view cost data from more than 85 different ad networks directly from the AppsFlyer dashboard.

AppsFlyer provides ROI reports to help app marketers measure the effectiveness of their ad campaigns.  By combining in-app activity and lifetime value data with ad cost and other campaign details, AppsFlyer can deliver real-time ROI reports on app install campaigns.

The ROI reports include additional data for measuring the effectiveness of your campaigns — campaign cost, clicks and in some cases impressions. Using the data, AppsFlyer also provides you with analysis of your campaign’s Return on Investment (ROI) and average Effective Cost per Installation (eCPI) over time.

Viewing the Data in AppsFlyer

The cost, clicks, impressions, ROI, and average eCPI data are displayed on your dashboard in the Aggregated Performance Report table, as well as in the Partners and Partners by Date aggregated CSV reports.

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You can also filter the data by campaign:

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Understanding the Data

  • Cost:  The total campaign cost
  • ROI:  The return on your investment - the difference between the total campaign revenue and the campaign cost, as a percentage of the cost
  • eCPI:  The average effective cost per installation: the total campaign cost divided by the amount of effective installations (i.e., installations as a direct result of an ad click), as analyzed by AppsFlyer
  • ARPU:  The average revenue per user

AppsFlyer provides campaign cost for more than 85 ad networks – among them Facebook (for more info on how to start receiving cost on Appsflyer for your Facebook campaigns see here).  For more details on configuring Google AdWords, see here.

See below for a complete list of the ad networks  currently supplying cost to Appsflyer.

Media Source Name

Logo Supported Method

Aarki

  API

Adaction

Click

Adattraction

Click

Adcolony

API

Adcrimson

Click

Adcrops

Click

Adison

Click

Adperio

Encrypted Click

Adxperience

Click

Affilinet

  Click

Altrooz

Click

AML

  Click

AOL Platforms

Click

Appadvice

  Click

AppBrain

Click

Appcoachs

Click

Appflood

Click

Appflood Affiliate Network

Click

Apple Search Ads

API

AppLike

Click

AppLovin

API

AppThis

  Click

Bebi Media

Click

Bidmotion

Click

Camera360

Click

Chartboost

Click

CheBuoni

Click

Cheetah Mobile

Encrypted Click

ClickDealer

  Click

Crobo

Click 

Curate

  Click

DGM

  Click

Directagents

  Click

DirectFocus

Click

Drawbridge

  Click

Digital Turbine

Click

Discovry

Click

Display.io

Click

Everyads

Click

Exciteco

Click

Facebook

  API

Fyber

Click

Glispa Media CPI

Encrypted Click

Glispa Media CPR

Encrypted Click

Google

API

HangMyAds

Click

Headway Digital (MoBrain)

Click

Heyzap

Click

Iconpeak

  Click

Immersv

Click

Implus Technology

Click

Inmobi

API

Inneractive

  Click

Intango

Click

ironSource

Encrypted Click

IRONTRAFFIC

  Click

Jampp

Click

Jump Ramp Games

Click

KissMyAds

Click

Kixer

Click

LifeStreet

  Click

LoopMe

Click

Lunplay

  Click

Madeviral

Click

Manage

Click

MdotM

  Click

Mobile10

  Click

MobilePlay

  Click

MobiteMedia

Click

MobPartner

Encrypted Click

Mobupps

Click

Mobvista

Encrypted Click

Moloco

Click

Motive

  Click

Msales

Click

Naranya

Click

NativeX

Encrypted Click

Octro

Click

Performance Revenues

Encrypted Click

Playhaven

  Click

PMANetwork

Click

Pocket Media

Click

Promolta

  Click

Pubmint

Click

rAPId:ads

Click

RevMob

Click

Rocket10

Click

Rootmedia

  Click

Seads

Click

Startapp

Encrypted Click

SeccoSquared

Click

Supersonic

Click

Surikate

Click

Tapcash

Click

TapCommerce

  Click

Tapsense

Encrypted Click

Taptica

  Click

Tyroo

Click

Unity Ads

Click

Wisebirds

Click

Vungle

Click

Yahoo Gemini

API

yeahmobi

Encrypted Click

Yieldmo

  Click

 

Notes:
When the media source is sending cost data via the click the only cost model that is supported is CPI.
When the media source is sending the cost data via API all cost models are supported.

When the media source is sending cost data via the click the data will be available on user level, whereas, when the data is sent via API the data will be available only on aggregated level.

 

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