Measuring Campaign Cost, Clicks, Impressions, ROI and eCPI

Introduction

It is possible to view cost data from more than 85 different ad networks directly from the AppsFlyer dashboard.

AppsFlyer provides ROI reports to help app marketers measure the effectiveness of their ad campaigns.  By combining in-app activity and lifetime value data with ad cost and other campaign details, AppsFlyer can deliver real-time ROI reports on app install campaigns.

The ROI reports include additional data for measuring the effectiveness of your campaigns — campaign cost, clicks and in some cases impressions. Using the data, AppsFlyer also provides you with analysis of your campaign’s Return on Investment (ROI) and average Effective Cost per Installation (eCPI) over time.

Viewing the Data in AppsFlyer

The cost, clicks, impressions, ROI, and average eCPI data are displayed on your dashboard in the Aggregated Performance Report table, as well as in the Partners and Partners by Date aggregated CSV reports.

You can also filter the data by campaign:

Understanding the Data

Cost
The total campaign cost
ROI
The return on your investment - the difference between the total campaign revenue and the campaign cost, as a percentage of the cost
eCPI
The average effective cost per installation: the total campaign cost divided by the amount of effective installations (i.e., installations as a direct result of an ad click), as analyzed by AppsFlyer
ARPU
The average revenue per user

AppsFlyer provides campaign cost for more than 85 ad networks – among them Facebook (for more info on how to start receiving cost on Appsflyer for your Facebook campaigns see here).  For more details on configuring Google AdWords, see here.

Ad Networks Supporting Cost Data

See below for a complete list of the ad networks currently supplying cost to Appsflyer.

Media Source Name Logo Supported Method Supported Dimensions

AdAction

Click All possible dimensions, provided they appear in the tracking link.

Adattraction

Click All possible dimensions, provided they appear in the tracking link.

Adcolony

API Media Source, Campaign and Geo.

Adcrimson

Click All possible dimensions, provided they appear in the tracking link.

Adcrops

Click All possible dimensions, provided they appear in the tracking link.

Adison

Click All possible dimensions, provided they appear in the tracking link.

Adperio

Encrypted Click All possible dimensions, provided they appear in the tracking link.

AdTiming

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Adxperience

Click All possible dimensions, provided they appear in the tracking link.

Affilinet

  Click All possible dimensions, provided they appear in the tracking link.

Altrooz

Click All possible dimensions, provided they appear in the tracking link.

AML

  Click All possible dimensions, provided they appear in the tracking link.

AOL Platforms

Click All possible dimensions, provided they appear in the tracking link.

Appadvice

  Click All possible dimensions, provided they appear in the tracking link.

AppBrain

Click All possible dimensions, provided they appear in the tracking link.

Appcoachs

Click All possible dimensions, provided they appear in the tracking link.

Appflood

Click All possible dimensions, provided they appear in the tracking link.

Appflood Affiliate Network

Click All possible dimensions, provided they appear in the tracking link.

Apple Search Ads

API Media Source, Campaign, Ad Set Level and Geo.

AppLike

Click All possible dimensions, provided they appear in the tracking link.

AppLovin

API Media Source, Campaign and Geo.

AppNext

Click All possible dimensions, provided they appear in the tracking link.

AppThis

  Click All possible dimensions, provided they appear in the tracking link.

Bebi Media

Click All possible dimensions, provided they appear in the tracking link.

Bidmotion

Click All possible dimensions, provided they appear in the tracking link.

Camera360

Click All possible dimensions, provided they appear in the tracking link.

Chartboost

Click All possible dimensions, provided they appear in the tracking link.

CheBuoni

Click All possible dimensions, provided they appear in the tracking link.

Cheetah Mobile

Encrypted Click All possible dimensions, provided they appear in the tracking link.

ClickDealer

  Click All possible dimensions, provided they appear in the tracking link.

Crobo

Click  All possible dimensions, provided they appear in the tracking link.

Cross Install

Click  All possible dimensions, provided they appear in the tracking link.

Curate

  Click All possible dimensions, provided they appear in the tracking link.

DGM

  Click All possible dimensions, provided they appear in the tracking link.

Directagents

  Click All possible dimensions, provided they appear in the tracking link.

DirectFocus

Click All possible dimensions, provided they appear in the tracking link.

Drawbridge

  Click All possible dimensions, provided they appear in the tracking link.

Digital Turbine

Click All possible dimensions, provided they appear in the tracking link.

Discovry

Click All possible dimensions, provided they appear in the tracking link.

Display.io

Click All possible dimensions, provided they appear in the tracking link.

Everyads

Click All possible dimensions, provided they appear in the tracking link.

Exciteco

Click All possible dimensions, provided they appear in the tracking link.

Facebook

  API Media Source, Campaign, Ad Set, Ad and Channel.

Fyber

Click All possible dimensions, provided they appear in the tracking link.

Gamespipe

Click All possible dimensions, provided they appear in the tracking link.

Glispa Media CPI

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Glispa Media CPR

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Google

API Media Source and Campaign. 

HangMyAds

Click All possible dimensions, provided they appear in the tracking link.

Headway Digital (MoBrain)

Click All possible dimensions, provided they appear in the tracking link.

Heyzap

Click All possible dimensions, provided they appear in the tracking link.

Iconpeak

  Click All possible dimensions, provided they appear in the tracking link.

Immersv

Click All possible dimensions, provided they appear in the tracking link.

Implus Technology

Click All possible dimensions, provided they appear in the tracking link.

Inmobi

API Media Source, Campaign and Geo. 

Inneractive

  Click All possible dimensions, provided they appear in the tracking link.

Intango

Click All possible dimensions, provided they appear in the tracking link.

ironSource

Encrypted Click All possible dimensions, provided they appear in the tracking link.

IRONTRAFFIC

  Click All possible dimensions, provided they appear in the tracking link.

Jampp

Click All possible dimensions, provided they appear in the tracking link.

Jump Ramp Games

Click All possible dimensions, provided they appear in the tracking link.

KissMyAds

Click All possible dimensions, provided they appear in the tracking link.

Kixer

Click All possible dimensions, provided they appear in the tracking link.

LifeStreet

  Click All possible dimensions, provided they appear in the tracking link.

LoopMe

Click All possible dimensions, provided they appear in the tracking link.

Lunplay

  Click All possible dimensions, provided they appear in the tracking link.

Madeviral

Click All possible dimensions, provided they appear in the tracking link.

Manage

Click All possible dimensions, provided they appear in the tracking link.

MdotM

  Click All possible dimensions, provided they appear in the tracking link.

Mobair

Click All possible dimensions, provided they appear in the tracking link.

Mobilda

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Mobile10

  Click All possible dimensions, provided they appear in the tracking link.

MobilePlay

  Click All possible dimensions, provided they appear in the tracking link.

MobiteMedia

Click All possible dimensions, provided they appear in the tracking link.

MobPartner

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Mobupps

Click All possible dimensions, provided they appear in the tracking link.

Mobvista

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Moloco

Click All possible dimensions, provided they appear in the tracking link.

Motive

  Click All possible dimensions, provided they appear in the tracking link.

Msales

Click All possible dimensions, provided they appear in the tracking link.

Naranya

Click All possible dimensions, provided they appear in the tracking link.

NativeX

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Octro

Click All possible dimensions, provided they appear in the tracking link.

Performance Revenues

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Playhaven

  Click All possible dimensions, provided they appear in the tracking link.

PMANetwork

Click All possible dimensions, provided they appear in the tracking link.

Pocket Media

Click All possible dimensions, provided they appear in the tracking link.

Promolta

  Click All possible dimensions, provided they appear in the tracking link.

Pubmint

Click All possible dimensions, provided they appear in the tracking link.

rAPId:ads

Click All possible dimensions, provided they appear in the tracking link.

RevMob

Click All possible dimensions, provided they appear in the tracking link.

Rocket10

Click All possible dimensions, provided they appear in the tracking link.

Rootmedia

  Click All possible dimensions, provided they appear in the tracking link.

Seads

Click All possible dimensions, provided they appear in the tracking link.

Startapp

Encrypted Click All possible dimensions, provided they appear in the tracking link.

SeccoSquared

Click All possible dimensions, provided they appear in the tracking link.

Supersonic

Click All possible dimensions, provided they appear in the tracking link.

Surikate

Click All possible dimensions, provided they appear in the tracking link.

Tapcash

Click All possible dimensions, provided they appear in the tracking link.

TapCommerce

  Click All possible dimensions, provided they appear in the tracking link.

Tapsense

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Taptica

  Click All possible dimensions, provided they appear in the tracking link.

Tyroo

tyroo_logo.png Click All possible dimensions, provided they appear in the tracking link.

Unity Ads

Click All possible dimensions, provided they appear in the tracking link.

Wisebirds

Click All possible dimensions, provided they appear in the tracking link.

Vungle

Click All possible dimensions, provided they appear in the tracking link.

Yahoo Gemini

API Media Source, Campaign, Ad Set, Ad and Geo.

yeahmobi

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Yieldmo

  Click All possible dimensions, provided they appear in the tracking link.

 Note

When the media source is sending cost data via the click the only cost model that is supported is CPI.

When the media source is sending the cost data via API all cost models are supported.

When the media source is sending cost data via the click the data will be available on user level, whereas, when the data is sent via API the data will be available only on aggregated level.

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