Measuring Campaign Cost, Clicks, Impressions, ROI and eCPI

Introduction

You can save precious time by viewing your campaigns cost data of more than 100 different ad networks directly from the AppsFlyer dashboard.

AppsFlyer provides ROI reports to help app marketers measure the effectiveness of their ad campaigns.  By combining in-app activity and lifetime value data with ad cost and other campaign details, AppsFlyer can deliver real-time ROI reports on app install campaigns.

The ROI reports include additional data for measuring the effectiveness of your campaigns — campaign cost, clicks and in some cases impressions. Using the data, AppsFlyer also provides you with analysis of your campaign’s Return on Investment (ROI) and average Effective Cost per Installation (eCPI) over time.

Viewing the Data in AppsFlyer

The cost, clicks, impressions, ROI, and average eCPI data are displayed on your dashboard in the Aggregated Performance Report table, as well as in the Partners and Partners by Date aggregated CSV reports.

You can also filter the data by campaign:

Understanding the Data

Cost
The total campaign cost
ROI
The return on your investment - the difference between the total campaign revenue and the campaign cost, as a percentage of the cost
eCPI
The average effective cost per installation: the total campaign cost divided by the amount of effective installations (i.e., installations as a direct result of an ad click), as analyzed by AppsFlyer
ARPU
The average revenue per user

AppsFlyer provides campaign cost for more than 150 ad networks – among them Facebook (for more info on how to start receiving cost on AppsFlyer for your Facebook campaigns see here).  For more details on configuring Google Ads, see here.

Ad Networks Supporting Cost Data

See below for a complete list of the ad networks currently supplying cost to Appsflyer.

Media Source Name Logo Supported Method Supported Dimensions

Aarki

Aarki.png API Media Source, Campaign and Geo

AdAction

Click All possible dimensions, provided they appear in the tracking link.

Adattraction

Click All possible dimensions, provided they appear in the tracking link.

Adcolony

API Media Source, Campaign and Geo.

AdCommunal

Click All possible dimensions, provided they appear in the tracking link.

Adcrimson

Click All possible dimensions, provided they appear in the tracking link.

Adcrops

Click All possible dimensions, provided they appear in the tracking link.

AdDeals

Click All possible dimensions, provided they appear in the tracking link.

AddictiveAds

Click All possible dimensions, provided they appear in the tracking link.

Adison

Click All possible dimensions, provided they appear in the tracking link.

Adlix

 adlix_logo.png Click All possible dimensions, provided they appear in the tracking link.

Adperio

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Adpick

Encrypted Click All possible dimensions, provided they appear in the tracking link.

AdTiming

Encrypted Click All possible dimensions, provided they appear in the tracking link.

AdTrial

Click All possible dimensions, provided they appear in the tracking link.

Adxperience

Click All possible dimensions, provided they appear in the tracking link.

Affilinet

 affilinet_logo.png Click All possible dimensions, provided they appear in the tracking link.

Altrooz

altrooz.png Click All possible dimensions, provided they appear in the tracking link.

AML

 AML.png Click All possible dimensions, provided they appear in the tracking link.

AOL Platforms

Advertisingcom.png Click All possible dimensions, provided they appear in the tracking link.

Appa

Click All possible dimensions, provided they appear in the tracking link.

Appadvice

  Click All possible dimensions, provided they appear in the tracking link.

AppBrain

Click All possible dimensions, provided they appear in the tracking link.

Appcoachs

Click All possible dimensions, provided they appear in the tracking link.

Appflood

Click All possible dimensions, provided they appear in the tracking link.

Appflood Affiliate Network

Click All possible dimensions, provided they appear in the tracking link.

AppiSocial 

Click All possible dimensions, provided they appear in the tracking link.

APPKIN

Click All possible dimensions, provided they appear in the tracking link.

Apple Search Ads

API Media Source, Campaign, Ad Set Level and Geo.

AppLike

Click All possible dimensions, provided they appear in the tracking link.

AppLovin

API Media Source, Campaign and Geo.

AppNext

Click All possible dimensions, provided they appear in the tracking link.

APPSILON

Click All possible dimensions, provided they appear in the tracking link.

AppThis

AppThis.png Click All possible dimensions, provided they appear in the tracking link.

APUS

Click All possible dimensions, provided they appear in the tracking link.

ASB

Click All possible dimensions, provided they appear in the tracking link.

Bebi Media

Click All possible dimensions, provided they appear in the tracking link.

Beintoo

beintoo.png Click All possible dimensions, provided they appear in the tracking link.

Bidmotion

Click All possible dimensions, provided they appear in the tracking link.

BravAds

 bravads_logo.png Click All possible dimensions, provided they appear in the tracking link.

Bubbleye

Click All possible dimensions, provided they appear in the tracking link.

Camera360

Click All possible dimensions, provided they appear in the tracking link.

Chartboost

Chartboost.jpg Click All possible dimensions, provided they appear in the tracking link.

CheBuoni

Click All possible dimensions, provided they appear in the tracking link.

Cheetah Mobile

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Click2perform

Click All possible dimensions, provided they appear in the tracking link.

ClickDealer

 ClickDealer.png Click All possible dimensions, provided they appear in the tracking link.

CommuteStream

Click All possible dimensions, provided they appear in the tracking link.

Creative Clicks

Click All possible dimensions, provided they appear in the tracking link.

Crobo

Click  All possible dimensions, provided they appear in the tracking link.

Cross Install

Click  All possible dimensions, provided they appear in the tracking link.

Curate

 CurateMedia.png Click All possible dimensions, provided they appear in the tracking link.

DGM

  Click All possible dimensions, provided they appear in the tracking link.

Digilant

Click All possible dimensions, provided they appear in the tracking link.

Directagents

 DirectAgents.png Click All possible dimensions, provided they appear in the tracking link.

DirectFocus

Click All possible dimensions, provided they appear in the tracking link.

Drawbridge

 drawbridge_logo.png Click All possible dimensions, provided they appear in the tracking link.

Digital Sunray

Click All possible dimensions, provided they appear in the tracking link.

Digital Turbine

Click All possible dimensions, provided they appear in the tracking link.

Discovry

Click All possible dimensions, provided they appear in the tracking link.

Display.io

displayio_logo.png Click All possible dimensions, provided they appear in the tracking link.

dotinapp

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Ednplus

Click All possible dimensions, provided they appear in the tracking link.

Edge360

Click All possible dimensions, provided they appear in the tracking link.

Everyads

Click All possible dimensions, provided they appear in the tracking link.

Exciteco

Click All possible dimensions, provided they appear in the tracking link.

Facebook

 facebook_logo.png API Media Source, Campaign, Ad Set, Ad and Channel.

Fizzylabs

Click All possible dimensions, provided they appear in the tracking link.

Fyber

Click All possible dimensions, provided they appear in the tracking link.

Gamespipe

Click All possible dimensions, provided they appear in the tracking link.

Glispa Media CPI

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Glispa Media CPR

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Google

Google_logo.png API Media Source and Campaign. 

Groundhog

Click All possible dimensions, provided they appear in the tracking link.

HangMyAds

Click All possible dimensions, provided they appear in the tracking link.

HAWK

Click All possible dimensions, provided they appear in the tracking link.

Headway Digital (MoBrain)

Click All possible dimensions, provided they appear in the tracking link.

Heyzap

Click All possible dimensions, provided they appear in the tracking link.

Hopemobi

Click All possible dimensions, provided they appear in the tracking link.

Iconpeak

 IconPeak.png Click All possible dimensions, provided they appear in the tracking link.

Immersv

Click All possible dimensions, provided they appear in the tracking link.

Implus Technology

Click All possible dimensions, provided they appear in the tracking link.

Infleux

Click All possible dimensions, provided they appear in the tracking link.

Inmobi

API Media Source, Campaign and Geo. 

Inneractive

 InnerActive.png Click All possible dimensions, provided they appear in the tracking link.

Intango

Click All possible dimensions, provided they appear in the tracking link.

ironSource

Encrypted Click All possible dimensions, provided they appear in the tracking link.

IRONTRAFFIC

Irontraffic.png Click All possible dimensions, provided they appear in the tracking link.

Jampp

Click All possible dimensions, provided they appear in the tracking link.

Jump Ramp Games

Click All possible dimensions, provided they appear in the tracking link.

KickAssOffers

Click All possible dimensions, provided they appear in the tracking link.

KissMyAds

Click All possible dimensions, provided they appear in the tracking link.

Kixer

Click All possible dimensions, provided they appear in the tracking link.

LifeStreet

LifeStreet.png Click All possible dimensions, provided they appear in the tracking link.

LoopMe

Click All possible dimensions, provided they appear in the tracking link.

Lunplay

Lunplay.png Click All possible dimensions, provided they appear in the tracking link.

Lyto

Click All possible dimensions, provided they appear in the tracking link.

Madeviral

Click All possible dimensions, provided they appear in the tracking link.

Manage

Click All possible dimensions, provided they appear in the tracking link.

MARKETIT

Click All possible dimensions, provided they appear in the tracking link.

Matchmade

Click All possible dimensions, provided they appear in the tracking link.

MdotM

 MdotM.png Click All possible dimensions, provided they appear in the tracking link.

Minimob

minimob.png Click All possible dimensions, provided they appear in the tracking link.

Mintegral

Encrypted Click All possible dimensions, provided they appear in the tracking link.

MOA

Click All possible dimensions, provided they appear in the tracking link.

Mobair

Click All possible dimensions, provided they appear in the tracking link.

Mobcastle

Click All possible dimensions, provided they appear in the tracking link.

Mobiblade

Click All possible dimensions, provided they appear in the tracking link.

Mobikaka

  Click All possible dimensions, provided they appear in the tracking link.

Mobilda

mobilda.png Encrypted Click All possible dimensions, provided they appear in the tracking link.

Mobile10

 Mobile10.png Click All possible dimensions, provided they appear in the tracking link.

MobilePlay

 mobileplay.png Click All possible dimensions, provided they appear in the tracking link.

MobiteMedia

mobite_logo.png Click All possible dimensions, provided they appear in the tracking link.

Mobonus

Click All possible dimensions, provided they appear in the tracking link.

MobPartner

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Mobupps

mobupps_logo.png Click All possible dimensions, provided they appear in the tracking link.

Mobvista

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Moloco

Click All possible dimensions, provided they appear in the tracking link.

Moinstall

Click All possible dimensions, provided they appear in the tracking link.

Motive

 Motive.png Click All possible dimensions, provided they appear in the tracking link.

Msales

Click All possible dimensions, provided they appear in the tracking link.

myTarget

mytarget_logo.png API Campaign and Geo

Naranya

Click All possible dimensions, provided they appear in the tracking link.

NativeX

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Netlion

Click All possible dimensions, provided they appear in the tracking link.

NIP-Ad

Click All possible dimensions, provided they appear in the tracking link.

Octro

Click All possible dimensions, provided they appear in the tracking link.

OnSeo

Click All possible dimensions, provided they appear in the tracking link.

Outmarketing

Click All possible dimensions, provided they appear in the tracking link.

Performance Revenues

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Playhaven

playhaven.png Click All possible dimensions, provided they appear in the tracking link.

PMANetwork

Click All possible dimensions, provided they appear in the tracking link.

Pocket Media

Click All possible dimensions, provided they appear in the tracking link.

Promolta

 Promolta.png Click All possible dimensions, provided they appear in the tracking link.

Pubmint

Click All possible dimensions, provided they appear in the tracking link.

Purple Friends

Click All possible dimensions, provided they appear in the tracking link.

Pusic

Click All possible dimensions, provided they appear in the tracking link.

rAPId:ads

Click All possible dimensions, provided they appear in the tracking link.

ReevAds

Click All possible dimensions, provided they appear in the tracking link.

RevMob

Click All possible dimensions, provided they appear in the tracking link.

Rocket10

Click All possible dimensions, provided they appear in the tracking link.

Rootmedia

 Rootmedia.png Click All possible dimensions, provided they appear in the tracking link.

Roundcubez

Click All possible dimensions, provided they appear in the tracking link.

Seads

Click All possible dimensions, provided they appear in the tracking link.

SeccoSquared

Click All possible dimensions, provided they appear in the tracking link.

SDM

Click All possible dimensions, provided they appear in the tracking link.

Snap

snap_in_logo.png API Media Source, Campaign Ad Set and Ad.

Skrilo

Click All possible dimensions, provided they appear in the tracking link.

Startapp

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Supersonic

Click All possible dimensions, provided they appear in the tracking link.

Surikate

Click All possible dimensions, provided they appear in the tracking link.

TA Media DSP

Click All possible dimensions, provided they appear in the tracking link.

Tapcash

Click All possible dimensions, provided they appear in the tracking link.

TapCommerce

 tapcommerce_logo.jpg Click All possible dimensions, provided they appear in the tracking link.

Tapmyads

Click All possible dimensions, provided they appear in the tracking link.

Tapsense

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Taptica

 Taptica.png Click All possible dimensions, provided they appear in the tracking link.

Time One

Encrypted  All possible dimensions, provided they appear in the tracking link.

Tyroo

tyroo_logo.png Click All possible dimensions, provided they appear in the tracking link.

Unity Ads

Click All possible dimensions, provided they appear in the tracking link.

Wisebirds

Click All possible dimensions, provided they appear in the tracking link.

Vungle

Vungle.png Click All possible dimensions, provided they appear in the tracking link.

Wagawin

Click All possible dimensions, provided they appear in the tracking link.

Yahoo Gemini

API Media Source, Campaign, Ad Set, Ad and Geo.

yeahmobi

Encrypted Click All possible dimensions, provided they appear in the tracking link.

Yieldmo

 Yieldmo.png Click All possible dimensions, provided they appear in the tracking link.

ZPLAY Ads

Click All possible dimensions, provided they appear in the tracking link.

Cost Limitations

  • Cost data via click - user level raw data is available
  • Cost data via API - no user level raw data is available, only aggregated data
  • Cost data via click enables only CPI as the cost model
  • Cost data via API enables any cost model

 Warning

Once you set cost tracking with an API media source do not change the name of any running campaign, ad set or single ad as it may cause serious discrepancies or missing cost data.

 

 

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