Measuring campaign spend (cost)

  • Advertisers
  • Agencies

At a glance: View campaign ad spend (cost) information

AppsFlyer provides return on investment (ROI) reports enabling advertisers to measure the effectiveness of their campaigns. By combining in-app activity and lifetime value data with ad spend and performance details, AppsFlyer delivers real-time ROI reports about app install campaigns. Ad spend information is acquired by click, API integration, and file upload. 

ROI reports include additional performance information to measure the effectiveness of your campaigns: campaign spend, clicks, and in some cases impressions. Using the data, an analysis of the campaign’s ROI and average effective cost per installation (eCPI) over time.

 Caution

  • Don't change the names of active campaigns
  • Starting November 18, 2019, Facebook Ads campaign names may be changed according to this announcement. Note: This change will be rolled out to additional ad networks in the future. 
  • Avoid using macros with attribution link parameters that define the campaign  

Viewing the data

Cost, clicks, impressions, ROI, and average eCPI data display in the Dashboard > Overview window in the Aggregated Performance Report. This report and others are available for download.

Aggregate_performance.png

Terminology

Cost or Spend
The total campaign cost (spend)
ROI
Return on your investment is the difference between the total campaign revenue and the campaign cost, as a percentage of the cost
eCPI
Average effective cost per installation is the total campaign cost divided by the number of attributed installations, meaning installations as a direct result of an ad click.
ARPU
Average revenue per user 

Costs without installs

Why do I see cost data with no installs? This occurs when ad spend is provided at the campaign level, but the performance information (clicks and installs) is provided at the adset or lower level in the advertising hierarchy. 

 Example: Cost with no installs

An advertiser runs a campaign. The advertising hierarchy is as follows:

  • Media source: media_eg
  • Campaign: campaign_eg 
  • Adsetsadest1, adset2

The following information relating to the media source is displayed

Hierarchy: All Media Sources > media_eg

Campaign Cost Installs
campaign_eg $100 100
campaign_yy $200 1000
campaign_zz $300 2000

Drilling down into campaign_eg, the adset level is shown. 

 Hierarchy: All Media Sources > media_eg > campaign_eg 

Adset Cost Installs
None $100  
adset_1 N/A 30
adset_2 N/A 70

 In this case, the ad spend of campaign_eg is $100 and is provided at the campaign level. When drilling down to the adset level, which in this case is the component level, the cost can not be broken down by adset. 

To overcome this, AppsFlyer carries down the ad spend from the campaign level and displays it in a separate row. In this case, the adset is shown as none and the installs field left blank

Stop Ad Spend API

To stop the API Ad Spend, disable the integrated partner's Get Cost Data option.  

Cost reporting methods

The type and cost model supported of spend information depends on the method used.

Cost Reporting Method Cost models supported Data granularity
Clicks (attribution link) CPI User-level
Ad Spend API All Any level above user level 
Ad Spend Ingest (file upload) All Campaign

Changing campaign names

Changing the names of active campaigns, ad sets, and ads may cause duplication or missing cost data. Pay attention to the following cases:

  • Ad Spend API/SRN networks: avoid changing the names of campaigns, ad sets and ads on these networks.
  • Click networks: avoid using macros with the attribution link parameters of campaigns, ad sets, and ads, if the results can be dynamic.
    Example: c={campaign} is the correct usage, as it returns the same campaign name.
    In contrast, c={campaign}_{creative_size} returns different results and records as separate campaigns in AppsFlyer.

Cost currency conversion

If the cost currency provided by the ad network differs from that of the currency configured in the app, the cost is converted to the app-defined currency as follows:

  • AppsFlyer gets the rates from openexchangerates.org
  • Exchange rates are updated hourly
  • Currency conversions are performed using the last know rate

Ad networks providing ad spend information

The table below lists ad networks that provide cost information to AppsFlyer. 

Ad networks providing ad spend information
Media source name Logo Cost reporting  method Dimensions Supported*

 Aarki

Aarki.png API Media source, campaign, and Geo

AdAction

Click Dimesions on the attribution link 

Adattraction

Click Dimesions on the attribution link 

Adcolony

API Media source, campaign, and Geo

AdCommunal

Click Dimensions on the attribution link

Adcrimson

Click Dimensions on the attribution link

Adcrops

Click Dimensions on the attribution link

AdDeals

Click Dimensions on the attribution link

AddictiveAds

Click Dimensions on the attribution link

Adison

Click Dimensions on the attribution link

Adjoe

adjoe_logo.png Click Dimensions on the attribution link

Adlix

adlix_logo.png Click Dimensions on the attribution link

Adperio

Encrypted Click Dimensions on the attribution link

Adpick

Encrypted Click Dimensions on the attribution link

AdTiming

Encrypted Click Dimensions on the attribution link

AdTrial

Click Dimensions on the attribution link

Adxperience

Click Dimensions on the attribution link

Affilinet

affilinet_logo.png Click Dimensions on the attribution link

Altrooz

altrooz.png Click Dimensions on the attribution link

AML

AML.png Click Dimensions on the attribution link

AOL Platforms

Advertisingcom.png Click Dimensions on the attribution link

Appa

Click Dimensions on the attribution link

Appadvice

Click Dimensions on the attribution link

AppBrain

Click Dimensions on the attribution link

Appcoachs

Click Dimensions on the attribution link

Appflood

Click Dimensions on the attribution link

Appflood Affiliate Network

Click Dimensions on the attribution link

AppiSocial

Click Dimensions on the attribution link

APPKIN

Click Dimensions on the attribution link

Apple Search Ads

API
  • Campaign, adset level, and Geo.
  • Keyword cost without Geo.  

AppLike

Click Dimensions on the attribution link

AppLovin

API Media source, campaign, and Geo

AppNext

Click Dimensions on the attribution link

APPSILON

Click Dimensions on the attribution link

AppThis

AppThis.png Click Dimensions on the attribution link

APUS

Click Dimensions on the attribution link

ASB

Click Dimensions on the attribution link

Aura by ironSource

aura_ironsource.png Click Dimensions on the attribution link

Bebi Media

Click Dimensions on the attribution link

Beintoo

beintoo.png Click Dimensions on the attribution link

Bidmotion

Click Dimensions on the attribution link

Blind Ferret

blindferret_logo.png Click Dimensions on the attribution link

BravAds

bravads_logo.png Click Dimensions on the attribution link

Bubbleye

Click Dimensions on the attribution link

Camera360

Click Dimensions on the attribution link

Chartboost

Chartboost.jpg Click Dimensions on the attribution link

CheBuoni

Click Dimensions on the attribution link

Cheetah Mobile

Encrypted Click Dimensions on the attribution link

Click2perform

Click Dimensions on the attribution link

ClickDealer

ClickDealer.png Click Dimensions on the attribution link

CommuteStream

Click Dimensions on the attribution link

Creative Clicks

Click Dimensions on the attribution link

Crobo

Click Dimensions on the attribution link

Cross Install

Click Dimensions on the attribution link

Curate

CurateMedia.png Click Dimensions on the attribution link

DGM

Click Dimensions on the attribution link

Digilant

Click Dimensions on the attribution link

Directagents

DirectAgents.png Click Dimensions on the attribution link

DirectFocus

Click Dimensions on the attribution link

Drawbridge

drawbridge_logo.png Click Dimensions on the attribution link

Digital Sunray

Click Dimensions on the attribution link

Digital Turbine

Click Dimensions on the attribution link

Discovry

Click Dimensions on the attribution link

Display.io

displayio_logo.png Click Dimensions on the attribution link

dotinapp

Encrypted Click Dimensions on the attribution link

Ednplus

Click Dimensions on the attribution link

Edge360

Click Dimensions on the attribution link

Everyads

Click Dimensions on the attribution link

Exciteco

Click Dimensions on the attribution link

Facebook

facebook_logo.png API Media source, campaign, geo, ad Set, ad, and Channel.

Fizzylabs

Click Dimensions on the attribution link

Fyber

Click Dimensions on the attribution link

Gamespipe

Click Dimensions on the attribution link

Glispa Media CPI

Encrypted Click Dimensions on the attribution link

Glispa Media CPR

Encrypted Click Dimensions on the attribution link

Google

Google_logo.png API Media source, campaign, and geo.

Groundhog

Click Dimensions on the attribution link

HangMyAds

Click Dimensions on the attribution link

HAWK

Click Dimensions on the attribution link

Headway Digital (MoBrain)

Click Dimensions on the attribution link

Heyzap

Click Dimensions on the attribution link

Hopemobi

Click Dimensions on the attribution link

Iconpeak

IconPeak.png Click Dimensions on the attribution link

Immersv

Click Dimensions on the attribution link

Implus Technology

Click Dimensions on the attribution link

Inflecto

inflectomedia_logo.png Encrypted Click Dimensions on the attribution link

Infleux

Click Dimensions on the attribution link

Inmobi

API Media source, campaign, and geo.

Inneractive

InnerActive.png Click Dimensions on the attribution link

Intango

Click Dimensions on the attribution link

ironSource

Encrypted Click Dimensions on the attribution link

IRONTRAFFIC

Irontraffic.png Click Dimensions on the attribution link

Jampp

Click Dimensions on the attribution link

JetFuel

Click Dimensions on the attribution link

Jump Ramp Games

Click Dimensions on the attribution link

KickAssOffers

Click Dimensions on the attribution link

KissMyAds

Click Dimensions on the attribution link

Kixer

Click Dimensions on the attribution link

Lemmonet

lemmonet.png Encrypted Click Dimensions on the attribution link

LifeStreet

LifeStreet.png Click Dimensions on the attribution link

Liftoff

  API Media Source, campaign, ad, and geo

LoopMe

Click Dimensions on the attribution link

Lunplay

Lunplay.png Click Dimensions on the attribution link

Lyto

Click Dimensions on the attribution link

Madeviral

Click Dimensions on the attribution link

Criteo DSP (Manage)

Click Dimensions on the attribution link

MARKETIT

Click Dimensions on the attribution link

Matchmade

Click Dimensions on the attribution link

MdotM

MdotM.png Click Dimensions on the attribution link

Minimob

minimob.png Click Dimensions on the attribution link

Mintegral

Encrypted Click Dimensions on the attribution link

MOA

Click Dimensions on the attribution link

Mobair

Click Dimensions on the attribution link

Mobcastle

Click Dimensions on the attribution link

Mobiblade

Click Dimensions on the attribution link

Mobikaka

  Click Dimensions on the attribution link

Mobilda

mobilda.png Encrypted Click Dimensions on the attribution link

Mobile10

Mobile10.png Click Dimensions on the attribution link

MobilePlay

mobileplay.png Click Dimensions on the attribution link

MobiteMedia

mobite_logo.png Click Dimensions on the attribution link

Mobonus

Click Dimensions on the attribution link

MobPartner

Encrypted Click Dimensions on the attribution link

Mobsuccess

mobsuccess.png Click Dimensions on the attribution link

Mobupps

mobupps_logo.png Click Dimensions on the attribution link

Mobvista

Encrypted Click Dimensions on the attribution link

Moloco

Click Dimensions on the attribution link

Moinstall

Click Dimensions on the attribution link

Motive

Motive.png Click Dimensions on the attribution link

Msales

Click Dimensions on the attribution link

myTarget

mytarget_logo.png API Media source, campaign, and geo

Naranya

Click Dimensions on the attribution link

NativeX

Encrypted Click Dimensions on the attribution link

Netlion

Click Dimensions on the attribution link

NIP-Ad

Click Dimensions on the attribution link

Octro

Click Dimensions on the attribution link

OfferToro

OfferToro_Logo.png Click Dimensions on the attribution link

OnSeo

Click Dimensions on the attribution link

Outmarketing

Click Dimensions on the attribution link

Performance Revenues

Encrypted Click Dimensions on the attribution link

Pinterest

Pinterest_logo.png API Media source, campaign, ad set, Ad (promoted pin)

Playhaven

playhaven.png Click Dimensions on the attribution link

PMANetwork

Click Dimensions on the attribution link

Pocket Media

Click Dimensions on the attribution link

Promolta

Promolta.png Click Dimensions on the attribution link

Pubmint

Click Dimensions on the attribution link

Purple Friends

Click Dimensions on the attribution link

Pusic

Click Dimensions on the attribution link

rAPId:ads

Click Dimensions on the attribution link

ReevAds

Click Dimensions on the attribution link

RevMob

Click Dimensions on the attribution link

Rocket10

Click Dimensions on the attribution link

Rootmedia

Rootmedia.png Click Dimensions on the attribution link

Roundcubez

Click Dimensions on the attribution link

Seads

Click Dimensions on the attribution link

SeccoSquared

Click Dimensions on the attribution link

SDM

Click Dimensions on the attribution link

Snap

snap_in_logo.png API Media source, campaign, ad set, and ad.

Skrilo

Click Dimensions on the attribution link

Startapp

Encrypted Click Dimensions on the attribution link

Supersonic

Click Dimensions on the attribution link

Surikate

Click Dimensions on the attribution link

Tapjoy

tapjoy_logo.png API Media source, campaign, and Geo.

TA Media DSP

Click Dimensions on the attribution link

Tapcash

Click Dimensions on the attribution link

TapCommerce

tapcommerce_logo.jpg Click Dimensions on the attribution link

Tapmyads

Click Dimensions on the attribution link

Tapsense

Encrypted Click Dimensions on the attribution link

Taptica

Taptica.png Click Dimensions on the attribution link

Time One

Encrypted Dimensions on the attribution link

Tyroo

tyroo_logo.png Click Dimensions on the attribution link

Unity Ads

Click Dimensions on the attribution link

Verizon Media (Oath Ad Platforms) 

 API Media source, campaign, ad set, ad, and geo

Vungle

Vungle.png Click Dimensions on the attribution link

Wagawin

Click Dimensions on the attribution link
Wisebirds Click Dimensions on the attribution link

yeahmobi

Encrypted Click Dimensions on the attribution link

Yieldmo

Yieldmo.png Click Dimensions on the attribution link

Webpals

image001__1__-_Inbal_Dovrat.png Click Dimensions on the attribution link

ZPLAY Ads

Click Dimensions on the attribution link
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