Swrve integration with AppsFlyer

At a glance: Swrve, an AppsFlyer integrated partner, is a cross-platform customer interaction engine, allowing advertisers to deliver targeted, personal and optimized interactions to end-users: 

  • Dynamic optimization and testing of core app content
  • In-app and push notification campaigns
  • Email

Alongside AppsFlyer, Swrve provides a complete lifecycle solution for maximizing the ROI on development and acquisition spend, and delivers outstanding user experiences throughout the mobile app journey. That includes customizing user experience based on acquisition source shared between the two platforms, meaning users can be served content specific to their user journey from the moment they open the app for the first time.

The integration works by notifying Swrve of installs to their API using their REST API. To do so, you will need to set up a server postback in your AppsFlyer account for each one of your mobile apps.


Some media sources restrict sharing data with 3rd parties. AppsFlyer cannot share user-level data of users acquired through these media sources with 3rd party platforms or services. All installs from such media sources are therefore sent as organic.

For more details and a list of media sources that restrict sharing data with 3rd parties, click here.

Integrating Swrve and AppsFlyer

Setting up a postback that allows Swrve to measure LTV and user behavior for different acquisition sources:

Step 1: After initializing Swrve, set your user’s ID (before any call to the AppsFlyer SDK) with the following:

For AndroidFor iOSFor Unity

Step 2: Set a postback in your AppsFlyer dashboard by performing the following actions:

Setting up Swrve

Go to the dashboard of your app and click on Integrated Partners on the left bar.


Enter "Swrve" in the search field and click on its logo to open the Swrve configuration window.


Swrve's configuration window only makes use of the integration tab.

For a detailed description of the Partner Configuration Window Header, click here.

Integration tab

The Integration tab is divided into different sections as described below.

Activate partner

On the first visit here, you will need to toggle ON the Activate Partner button to enable the set up of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.

General settings

App ID and API Key

Swrve connects with AppsFlyer via a unique App ID and API Key. If you don't already have them, you must obtain them from Swrve to continue with the integration.


Perform the following steps, as required:

  • Enter the APP_ID
  • Enter the api_key
  • Select EU for EU customers
  • Select Advanced Data Sharing to send the following additional information to Swrve: cost_value, channel, keywords, siteID, and c (campaign)

Default postbacks

AppsFlyer can send automatic postbacks to Swrve following user installs. Use this section to define sending these postbacks.


Select Events attributed to any partner or organic to send postbacks for any user that downloads the app to Swrve.

Click Save

Once saved, AppsFlyer begins sending the following data to Swrve for every organic and non-organic install:

  • api_key
  • Swrve user ID as set in the SDK
  • Media Source
  • Campaign Name

Attribution link tab

Attribution Links are not available for Swrve.

Cost tab

Cost data is not supported in the integration with this partner.

Ad revenue tab

Ad Revenue is not supported in the integration with this partner.

Permissions tab

Permissions are not available for Swrve.

Swrve reporting with AppsFlyer data

After you have server postbacks set up to send attribution information from AppsFlyer to Swrve, you can view acquisition data in the Swrve platform and utilize the full range of Swrve targeting and testing functionalities.

The main dashboard page for your app includes all of your app's vital information at a glance. From this page, you can continue to utilize the testing, targeting, and reporting features by selecting the relevant tabs in the main navigation bar.


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