What is a loyal user?
- According to the AppsFlyer default setting, a loyal user is someone who installs an app, and at any point after the install, opens the installed app at least 3 times.
- This is an important KPI for user engagement.
Defining a loyal user
You can define a loyal user per app by specifying an in-app event trigger. To change the loyal-user event trigger, see App settings.
Users who perform registration or make in-app purchases.