FAQ: What is a loyal user

What is a loyal user?

  • According to the AppsFlyer default setting, a loyal user is someone who installs an app, and at any point after the install, opens the installed app at least 3 times.
  • This is an important KPI for user engagement. 

Defining a loyal user

You can define a loyal user per app by specifying an in-app event trigger. To change the loyal-user event trigger, see App settings.


Users who perform registration or make in-app purchases.

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