How Does AppsFlyer Define a "Loyal User"?

  • Advertisers
  • Agencies

Introduction

By default, a Loyal User is a user that has been attributed between your chosen time frame, and performed three or more app sessions (opens) up and until today's date.

Defining a Loyal User

You can custom define a Loyal User per application by specifying an in-app event trigger.

 Example

Users who performed registration or an in-app purchase.

To change your loyal user event trigger, see App Settings, here.

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