At a glance: Learn about the settings that impact the attribution and analytics of your app across all media sources.
App settings
To make changes or view app settings:
- In AppsFlyer, go to Configuration > App Settings.
- View settings and makes changes as needed in the App Settings page.
- Click Save Settings.
Setting | Description | ||||||||||||||
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SDK installation SDK dev key |
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Analytics: Define loyal user trigger |
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App store country |
Sets the app store country where the app is available. This setting impacts the app as detailed here.
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Localization: Time Zone |
The default app setting is UTC. About the app time-zone. |
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Localization: Currency |
The default app setting is USD.
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Setting | Description |
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Re-attribution window |
The Re-attribution window is the period starting from the date of the first install, during which re-installs cannot be attributed as new installs.
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Enable view-through attribution via probabilistic modeling |
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Enable retargeting attribution |
Related reading: Retargeting guide The Enable retargeting attribution setting must be on in all of the following cases:
To turn on Enable retargeting attribution:
In addition to the app setting, you must also make per partner settings. Minimum time between re-engagement conversions setting is used to prevent ending an existing re-engagement window before its set duration. |
Uninstalls |
Measurement of uninstalls relates to installs occurring when uninstall measurment is on. To enable uninstall measurement:
To stop uninstall measurment:
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Setting | Description |
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Enable IP masking in raw data reports |
If enabled, end-user device IP addresses are masked in raw data reports. |
iOS 10.3 redirect fallback |
[Deprecated] For iOS 10.3+. We've simplified the flow for iOS users and this parameter is no longer in use. iOS redirections. |
Change app name |
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Out-of-store app URL |
Available to Android out-of-store apps.
Limitation: The option does not display at all if you did not set the URL when adding the app. In this case ask your CSM or contact hello@Appsflyer.com to set it for you. |