Retargeting attribution guide

  • Advertisers
  • Developers

Retargeting attribution enables advertisers to measure and analyze retargeting campaigns and their impact on user KPIs.

 Important!

Retargeting campaigns with non-SRNs often rely on deep linking or device detection for redirection. If you plan on measuring retargeting campaigns with non-SRNs start with the above guides.

Conversion types

Conversion types of retargeting campaigns:

Re-engagement
Consists of users who already have the app and who engage with a retargeting campaign.
Re-attribution
Consists of users who uninstall the app, and then during the re-attribution window reinstall the app, after engaging with a retargeting campaign.

Re-engagement types

When an existing user engages with a retargeting campaign there are two types of re-engagement:

Deep linking
The mobile app launches immediatly after the user clicks on the retargeting ad. The click to re-engagement time gap (in the raw data event_time column) in this case is 0.
Indirect re-engagement
The user clicks on a retargeting ad. AppsFlyer opens a click lookback window, and the user is redirected to the app store. If the user launches the app during the lookback window an engagement is recorded.  

Retargeting integrated partners

To see the list of AppsFlyer integrated partners, go to Integrated Partners, and select Retargeting Network.

Retargeting_Integrated_Partners.png

Click below to see a partial list of partners, who support retargeting attribution.

Retargeting partners list

Media Source Company Logo

Aarki

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Accesstrade Vietnam

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Accordant Media

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Adikteev

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AdRoll

adroll_logo.png

Amberads

Appier

appier_logo.png

Applovin

Appnext

BackinApp

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Bidmotion

BigaBid

bigabid_logo.png

BlisMedia

Blismedia_logo.png

C8 Network

c8_network_logo.jpg

Cauly

Cauly_logo.png

Criteo

Cyberagent

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Datalift Retargeting

Dynalist

dynalyst_logo.png

Eatigo International

eatigo.png

Enliple

Enliple_logo.png

Facebook

Full Speed Inc

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GetLoyal

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Google Ads

gads_logo.png

i-mobile

i-mobile_logo.jpg

Inflectomedia

inflectomedia_logo.png

Inmobi

investing.com

investing.com_logo.png

Iotec

iotec_logo.jpg

Ironsource

ironsource_logo.png

jampp

jampp.png

Liftoff

Mapp Digital

mapp_digital_logo.png

MediaMath

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MicroAd

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Mobilewalla

mobilewalla_logo.png

Oracle Responsys

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Phunware

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Remerge

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ScaleOut

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Shopback

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Smadex

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RevX

Startapp

Taiwan Mobile

taiwan_mobile_logo.jpg

Tapcommerce

Tapsense

Taskbucks

taskbucks_logo.png

Tyroo

YouAppi

YouAPPi_Logo.jpg

WiderPlanet

wider_planet_logo.jpg

Vizury

Zucks

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