Retargeting attribution guide

Retargeting attribution enables advertisers to measure and analyze retargeting campaigns and their impact on KPIs. 

Retargeting campaigns with non-SRNs often rely on deep linking or device detection for redirection. If this is the case, read these guides first. 

Conversion types

Retargeting campaigns have the following user conversion types:

Re-engagement
Users who have the app and engage with a retargeting campaign.
Re-attribution
Users who uninstall the app, then after engaging with a retargeting campaign, install the app, during the re-attribution window.  

Re-engagement types

When an existing user engages with a retargeting campaign there are two types of re-engagement:

Deep linking
app launches immediately after the user clicks on the retargeting ad. The click to re-engagement time gap is 0.  
Indirect re-engagement
The user clicks on a retargeting ad. AppsFlyer opens a click lookback window. The user is redirected to the app store. If the user launches the app during the lookback window an engagement is recorded.  

Retargeting integrated partners

To see the list of AppsFlyer integrated partners, go to Integrated Partners, and select Retargeting Network.

Retargeting partners list

Media Source Company Logo

Aarki

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Accesstrade Vietnam

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Accordant Media

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Adikteev

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AdRoll

adroll_logo.png

Amberads

Appier

appier_logo.png

Applovin

Appnext

BackinApp

backinapp_logo.png

Bidmotion

BigaBid

bigabid_logo.png

BlisMedia

Blismedia_logo.png

C8 Network

c8_network_logo.jpg

Cauly

Cauly_logo.png

Criteo

Cyberagent

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Datalift Retargeting

Dynalist

dynalyst_logo.png

Eatigo International

eatigo.png

Enliple

Enliple_logo.png

Facebook

Full Speed Inc

full_speed_inc_logo.png

GetLoyal

get_loyal.png

Google Ads

gads_logo.png

i-mobile

i-mobile_logo.jpg

Inflectomedia

inflectomedia_logo.png

Inmobi

investing.com

investing.com_logo.png

Iotec

iotec_logo.jpg

Ironsource

ironsource_logo.png

jampp

jampp.png

Liftoff

Mapp Digital

mapp_digital_logo.png

MediaMath

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MicroAd

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Mobilewalla

mobilewalla_logo.png

Oracle Responsys

Oracle_Responsys_logo.png

Persona.ly

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Phunware

phunware_logo.png

Remerge

remerge_logo.png

ScaleOut

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Shopback

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Smadex

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RevX

Startapp

Taboola

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Taiwan Mobile

taiwan_mobile_logo.jpg

Taskbucks

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Tyroo

YouAppi

YouAPPi_Logo.jpg

WiderPlanet

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Vizury

Zucks

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 Tip

Did you know that app retargeting drives a 63% revenue uplift, 50% higher than UA alone? Read our research.

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