What is a loyal user

At a glance: Learn what defines a loyal user in AppsFlyer, and how you can customize it.

What is a loyal user?

  • According to the AppsFlyer default setting, a loyal user is a user who after downloading and opening the app for the first time, opens it a further 3 times. 
  • This is an important KPI for user engagement. 

Changing the loyal user definition

You can define a loyal user per app by specifying an in-app event trigger. To change the loyal-user event trigger, see App settings.


Users who perform registration or in-app purchases can be more indicative of being loyal users than the default 3 session definition.